MARKETING UPDATE SIMPLER, SMARTER, STRONGER

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Barnard Young
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MARKETING UPDATE SIMPLER, SMARTER, STRONGER Joerg Klueckmann VP Global

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2 November December January Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat

3 THANK YOU

8 8 WHY SOFTWARE AG?

9 Products that are provided in a consistent, well-integrated package that allows you to leverage existing skill sets and capabilities. BAE Systems (UK) 9

10 Well matured, products that add substantial benefits to your organisation Toll Holdings Limited (Australia) Superior technical products. Disney Worldwide Services (US) 10

11 after sales support and good technical team This is what makes the difference working with Software AG LM Ericsson Telefonaktiebolaget (Sweden) 11

12 12 WHY NOW?

13 13

Nuremburg CeBIT Hannove r GITEX Dubai Asia IoT Business Platform

15 Bosch Connected World Berlin IoT World Santa Clara IoT World Forum London IoT Solution World Congress Barcelona Embedded World Nuremburg CeBIT Hannove r GITEX Dubai Asia IoT Business Platform Various cities ASEAN Australia Everything IoT Summit Sydney IoT Festival Melbour

16 Digital Business Platform Retail Manufacturing Banking & Insurance Energy & Utilities GOALS Omni-channel Retail Enabling Transformation Enabling Transformation Enabling Transformation Connected Retail Connected Manufacturing Connected Insurance Connected Assets 1. Continue to focus on industry Connected initiatives Products building & Real-time Visibility deeper content Enabling Ecosystems combining Services business and technical sales plays Operational Efficiency Operational Efficiency Real-time Insight & Marketing Enabling Ecosystems Operational Efficiency 2. Provide impactful content based on real customer stories and use cases Internet of Things > Accelerating IoT Adoption 3. Create Platform level play to drive differentiating awareness Business & IT Transformation > Digital Twin of an Organization, Data Protection - Beyond GDPR, Delivering on your Digital Strategy 4. Hybrid Align Integration and coordinate & API Mgmt > content Hybrid Integration, bills of materials API Economy, for all webmethods GTM activities - Did you (marketing, know? sales, delivery) Dynamic Apps > Robotic Process Automation 5. Provide clear delivery and execution roadmap for sales play content and GTM Adabas & Natural > Adabas & Natural 2050+

17 WE BUILT THAT FOR YOU Campaign with partner included Plan & execution by Software AG Including partner domain expertise and logo Layout: Software AG Campaign jointly with partner Plan & execution by Software AG and partner Layout: Software AG cobranded with partner Campaign through partner Plan & execution by partner Layout: partner, aligned with Software AG CI 17

18 18 PROTECT THE CORE

MESSAGING LOGIC You have been using webmethods as your integration platform for quite

No doubt you are delivering continuous business value by integrating all your critical

Since your installation, we ve infused webmethods with several new and innovative

and build your digital future DID YOU KNOW that you can DID YOU KNOW that you can use

architecture? accelerate innovation by adopting DevOps for continuous delivery?

Lift & Shift your current integrations to speed up your cloud adoption?

expose and consume APIs to extend your market reach and create new revenue streams?

respond in real-time with Streaming Analytics to improve customer experience

19 MESSAGING LOGIC You have been using webmethods as your integration platform for quite some time. No doubt you are delivering continuous business value by integrating all your critical systems. You might be asking yourself what s next? Since your installation, we ve infused webmethods with several new and innovative capabilities that enable you to do so much more, digitally transform your business, and build your digital future DID YOU KNOW that you can DID YOU KNOW that you can use webmethods to develop scalable applications built on a distributed Microservices architecture? accelerate innovation by adopting DevOps for continuous delivery? enable bimodal IT for agile application development to drive transformation? Lift & Shift your current integrations to speed up your cloud adoption? power your Big Data initiatives by integrating data sources into big data stores? expose and consume APIs to extend your market reach and create new revenue streams? build and modify Dynamic Apps quickly to respond faster to customer needs? respond in real-time with Streaming Analytics to improve customer experience seamlessly integrate Machine Learning based Applications to launch new products and services build your integration backbone for your Internet of Things initiatives? Visit the webmethods innovation hub to see how to take your integration platform to the next level 19

20 E-book Social Media Printed brochure Innovation Sheets 10 webmethods Innovation Hub CAPABILITIES templates Sales Presentations Infographics Videos

Paul Roehrig Co-Founder & Chief Strategy Officer Cognizant Digital Business What to Do

Max Erik Tegmark MIT Professor & director of the Foundational Questions Institute Life

cofounder nexxworks, Research Affiliate and Visiting Lecturer MIT The Day After

Lewis Tech-enabled innovation that disrupts retail Francesca Bria Chief Technology and

Don Tapscott Senior Advisor, World Economic Forum; Chancellor, Trent University

21 Paul Roehrig Co-Founder & Chief Strategy Officer Cognizant Digital Business What to Do When Machines Do Everything? Max Erik Tegmark MIT Professor & director of the Foundational Questions Institute Life 3.0: Being Human in the Age of Artificial Intelligence Peter Hinssen Chairman and cofounder nexxworks, Research Affiliate and Visiting Lecturer MIT The Day After Tomorrow - surviving in times of radical innovation John Vary Innovation Manager John Lewis Tech-enabled innovation that disrupts retail Francesca Bria Chief Technology and Digital Innovation Officer Barcelona City Council Smart and Rebel Cities - What's On? Don Tapscott Senior Advisor, World Economic Forum; Chancellor, Trent University Animating the Physical World Through the Internet of Value Frank Lubnau CDO Robert Bosch GmbH Industrial IoT Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 21