Intro to the Paint Nite Admin Site

Transcription

1 Intro to the Paint Nite Admin Site We re excited for you to get your events listed on the Paint Nite website as quickly as possible so we can start the process of promotions and selling tickets! Following the steps in this guide will help make that possible. As always, your licensee support team is there to help along the way. Don t hesitate to contact support@paintnite.com with any questions! 1

2 Table of Contents What Goes Into a Paint Nite Painting?...3 How to Add an Artist Profile..6 How to Add a Staff Login..8 How to Upload a Painting..9 How to Add a Venue..11 How to Create an Event..13 How to Create a Coupon Code..16 Helpful Tips..18 2

3 What Goes Into a Paint Nite Painting? Paintings will fall into one of four categories: 1. Original by you or one of your Paint Nite artists. 2. Original by a Paint Nite artist from another region. 3. Copy of a famous artist from history (Van Gogh, Picasso, etc). 4. Copy of another artist who is not associated with Paint Nite. Here are the pros and cons of each category. We recommend 1 and 2. You cannot use option 4. More details on this are below. It's important to understand that there are three distinct phases a painting goes through with the customer. Each painting has to hit all three to be considered a great Paint Nite painting. Phases: 1. Before the event: How it looks on the website. 2. During the event: How hard or easy it is to actually paint. 3

4 3. After the event: Does the customer s painting look like what they signed up for? Do they get praise on Facebook from their friends, family and co-workers for being a "master artist"? As they look through the Paint Nite calendar, customers will be deciding between 20+ events and they will imagine which painting will look best hanging over their couch in their house. They don't want it to LOOK like their four year old nephew could do it (think Jackson Pollock), but they also don't want it to look too hard because they don't want to look incompetent in front of a crowd of 30 other people. Subtle factors will come into play such as the lighting with which a photo of the painting was taken. Do the colors match their rug or wall paint? Is the subject matter something they want to hang in their house? Most people are conservative with what they hang in their house. Take a look at what the best sellers for wall art are at target.com and bloomingdales.com and you'll see what people are actually buying. Keep in mind when they sign up, we are making them a promise, based on our branding and advertising, that they will be able to paint this painting in two hours and it will look pretty close to the original posted on the website. Do not underestimate how powerful this promise is. During the event: The customers will expect the Paint Nite event to last about as long as a movie. If it's less than an hour and half they will feel cheated. If it's longer than two and a half hours they will get antsy and want to leave so they can get to work the next day. Make sure you can paint your paintings in about one hour while you are alone in your house. It will take two hours to teach when you factor in questions and interruptions. Remember, customers come to socialize so your event shouldn't be too heavy on instructions. After the event: When the customer goes home and posts a photo of their painting on Facebook, they will mentally compare this to what was on our website and the response of friends and family on their Facebook page. You want to ensure as much as you can that a novice can walk home with something that looks like what was posted on the website. With that in mind, let s break down the painting categories listed above: 1. Original by the Paint Nite artist: This is ideal. Artists should remember the three qualities that make a great Paint Nite painting: it sells tickets before the event, is easy to teach during an event, and will draw praise from friends and family when the customers take it home. Additionally, if you or your artists create paintings that you upload as Paid, the creator will receive $10 every time the painting is used at an event by another licensee. 2. Free, master, or paid painting from another Paint Nite artist: This is the second best option. You can choose any of the paintings available to you in the admin panel that were created by other Paint Nite artists. Artistic credit will be given to them on the website. Please note that there is a $10 fee per event for paintings that artists have designated as paid. This fee goes directly to the artist so by choosing paid paintings you are supporting your fellow artists! Please see the Painting Policy document for more information. 4

5 3.. Famous historical painting (Van Gogh, Picasso, etc): Never post an exact copy of a famous painting! Not only will it lengthen the event and create dissatisfied customers, but it can open you and us up to copyright infringement issues. For these reasons, you cannot directly copy any painting. If you are inspired by a famous historical painting, that is in the public domain, (ie.no longer under copyright), be sure to significantly change and simplify it. 4. Painting by a non-paint Nite artist: Do not copy any paintings exactly that are not from the Paint Nite library. This is copyright infringement and opens you up to be sued. Don't do it. You can use other paintings for inspiration, but make them at least 30% different with either color or composition. (This means changing at least 3 things: Flip the composition/ orientation, use different colors, and add or subtract something from the original piece.) 5

6 How to Add an Artist Profile 1. Go to Paintnite.com, and click on the staff/licensee login link at the bottom of the page. Login with your username and password. 2. Click on the Artists tab: 3. Click on Add Artist: 4. Add the Artist s Information: Enter all contact information. It s especially important to have an accurate cell phone number and address so your artist can receive reminders and alerts about their events. Availability Info: This is just a reminder for you about your artist s availability and will not appear on their public profile. Professional Info: Your city and licensee profile should already be chosen. Artist Description: Be creative! We all enjoy reading about an artist s background, inspirations, projects, and favorite subjects. Let the description display the artist s personality! Notes for this Artist: These are notes just for you. They will not be displayed on the website. Banking Info: If your artist has original paintings in the Paint Nite database which have been designated as Paid, you will need to enter their banking information so they can be paid when those paintings are used elsewhere. You can enter the artist s bank name, routing number, account number, and Social Security number here. Please see the How to Upload a Painting section for more information on payments for paid paintings. PLEASE NOTE: HQ does not pay artists directly for 6

7 running events - that is something that you will need to work out individually with your employees. The Banking Info section is ONLY used to pay artists for the use of their paid paintings. 5. Add artist images: First Artist Image: This should be a picture of the artist or an image that best represents the artist. 273 x 144 pixels. Other Artist Images: Other works of art that describe the artist. They should not be Paint Nite paintings, as those will also be displayed on the artist s page. 273 x 144 pixels. 6. Click Save Changes! This will ensure your data has been saved. You ve added an artist! 7

8 How to Add a Staff Login 1. Go to Paintnite.com, and click on the staff/licensee login link at the bottom of the page. Login with your username and password. 2. Click on Operations, then Logins. 3. At the top of the page, click Add Login. 4. Enter the login name (it should have no spaces and no non-alphabet characters) and password you want to create. You can change passwords at any time by clicking on your staff member s profile and entering the new password. Helpful hint on creating passwords: Check howsecureismypassword.net. This site tells you how long it would take to crack your current password from a few seconds to a few years and even gives you recommendations on how to improve your password. The simple addition of a single capital letter boosts the crack time to 3 years and a special character can increase it 237 years. 5. From the dropdown menu, choose your staff member s role. You have the choice of Manager, Artist, or Assistant. (If you have not created Artist or Assistant profiles for your staff, this needs to be done first. Please refer to the How to Create an Artist Profile section of this manual.) NOTE: Managers can see and do everything you can as a licensee except access your financial reports. They do not need to be linked to a specific artist or assistant profile. 6. Select your staff member s name from the artist profile dropdown. NOTE: Once you have created a login for your staff member, their name will no longer appear in the dropdown menu. 7. Click Save Changes. 8. If your staff member has multiple roles (for example, if they have both artist and assistant profiles) you can repeat steps 3-5 for each additional profile that you want to add to their login. Make sure to click Add Profile before you click Save Changes. 8

9 How to Upload a Painting Congratulations! You or one of your artists have created an awesome original Paint Nite painting! Now how do you upload that painting into the Paint Nite system so you can start using it at events? 1. Go to Paintnite.com, and click on the staff/licensee login link at the bottom of the page. Login with your username and password. 2. Click on the Paintings tab: 3. Click Add Painting: 4. Fill out the painting s information: Painting Title: Enter the painting title. You will want to choose a descriptive title that isn t already used in the system. It can be confusing when there are multiple paintings listed with the same title. Paint Nite: Your city should be already chosen. Artist: The designated artist should be available from the drop down menu. If it is not, go back to How to Add an Artist. Image: Select and upload your image here! Click choose file and then select the image from your computer s hard drive. Tags: Enter some descriptive information about your painting: flower, blue, winter, etc. This will help other artists search for your work! Level of Difficulty: You can choose super easy, easy, doable, challenging, or hard. You want to shoot for a middle ground customers don t want paintings that look like a kid could have done them, but don t make them so challenging that people are scared away. 9

10 Painting orientation: Choose portrait for a vertical orientation and landscape for a horizontal orientation. Master Painting, Approve Painting, Retired: These are for Paint Nite HQ use only. You do not need to wait for your painting to be approved before starting to use it at events. Our Creative Director reviews all new uploads and will contact you if there are any issues. Free or Paid Share: Choose whether other artists can use your painting for free or for a fee. If you choose to make your painting paid, the original artist (you or one of the artists working for you) will be paid $10 every time it is used at another Paint Nite event. This payment will go directly to the artist s bank account as long as you have entered their banking details in their artist profile. 5. Click Save Changes! Your photo has been uploaded! 10

11 How to Add a Venue 1) Go to Paintnite.com, and click on the staff/licensee login link at the bottom of the page. Login with your username and password. 2) Click on the Venue tab: 3) Click on Add Venue: 4) Fill in the venue information: Paint Nite: Your city should already be chosen. Title: Name of the venue Street Address, City, State, Zip: Address of the venue Contact Name, Phone: Name and Phone number for the venue. Important: The location's phone number is also posted on Groupon, so you'll want to make sure to put a landline/public number in this field. If you have a personal phone number for the manager or owner, you can put that in the notes field, which is private. Contact VERY IMPORTANT! The venue will receive an automated 24 hours before the event letting them know how many people have signed up so they can staff appropriately. Venue Status: Indicate whether the venue is fully available, only available for private events, or no longer in use. 11

12 Price rating 1-5: Lets customers know what food and drink prices they can expect at this venue. Location Capacity: How many seats are available for the event. Location Description: Tell the customers what they can expect at this venue. You may be able to take this description off the bar or restaurant s website. You can also add special information about parking, etc. Drink Specials/Marketing Blurb: Is the restaurant offering a cocktail or appetizer special during your Paint Nite event? List that information here. Private Event Capacity/Private Event Room: If the venue has a private event space you can list the details here. 5) Click Save Changes! 6) Upload venue photos: Location Image: This should be the restaurant s logo. 273 x 144 pixels. Other Location Images: Other pictures of the restaurant, food, or general restaurant images. 273 x 144 pixels. 7) Click Save Changes! Your Location has been added! 12

13 How to Create an Event 1) Go to Paintnite.com, and click on the staff/licensee login link at the bottom of the page. Login with your username and password. 2) Click on the Events Tab: 3) Click on Add Event: 4) Fill in Event Information: Event Private URL will be automatically generated. This is the link you give to customers so they can direct their guests to sign in or for the corporate customer to make payment Paint Nite: Your city should be chosen. Licensee: Your name should be chosen. Title: It should be titled VENUE MONTH DAY, without punctuation. For example, an event held at the Back Bay Social Club on 9/1 should be titled Back Bay Social Club Sept 1. Don t abbreviate the shorter months, and make sure the pertinent part of the venue name is in the title. Location: Choose where the event is being held. NOTE: If the location you re looking for is not in the dropdown, go back to How to Create a Venue and follow the instructions there. Artist: Choose the artist for the event. NOTE: If the artist you re looking for is not in the menu, go back to How to Add an Artist and follow the instructions there. 13

14 Assistant: If there will be an assistant at the event, choose the name. NOTE: If the assistant you re looking for is not on the menu, you have to add him/her by clicking on the Assistants tab on the Admin dashboard. If there is only one assistant in the system, the admin panel will default to that automatically. If you create a second profile (it can say whatever you want, or leave it blank) the system will not default to anything. Once there are two assistant profiles listed in the system, the admin panel will allow you to leave it blank for events. Painting: You have the option of choosing from Master Painting, Free Share, or Paid Share. If you choose to use a Paid painting, you will be charged $10, which goes directly to the artist who created the original painting. This is a great way to support local artists! Date: Pick the date of the event. Starting time: This is in military time. For example, for 7:00 PM, put 19:00. Event description: Place text here to make your event stand out, such as First night at {restaurant} or Happy birthday to Laura! Special Event Indicator: These are events that have something extra added beyond the usual Paint Nite. You may want to include a drink and an app with the ticket price, hand out gift baskets from local vendors, or do something else that adds additional value. Special events are all full-price tickets and do not allow the use of coupon codes or Groupons. Make Event Private, Yes/No: Selecting No will make the event viewable to the public. Selecting Yes will make it only visible via the URL link at the top of the page. You can send that link directly to your private event customers so they can pay through the website with a credit card. Is this a Fundraiser Event?: Fundraisers are events where a percentage of the ticket sales goes to a charity or other good cause. Fundraisers should always be full price events with no coupon codes allowed. Allow Coupons, Yes/No: We encourage you to click Yes, as approximately 70% of Paint Nite customers purchase tickets through Groupon, a coupon code, or some other promotion. Split Private Event Rate: This is only used by the sales team when they are setting up private events through HQ. If you re setting up your own private events, leave this set to no so that you will receive the correct 70/30 payment split. Rate: The default rate is If you decide to change it, don t use a dollar sign. NOTE: IF THE RATE IS LEFT BLANK, CUSTOMERS CAN SIGN UP FOR FREE. 14

15 Pre-Sale: The Pre-Sale feature is designed to be activated when you're first putting an event up on the calendar - so at least 6-8 weeks out The way it works: o o o o o You choose the pre-sale feature when you're creating an event. When it goes up on the calendar, it will be highlighted and labeled as such. For the first 10 people that purchase a ticket, they will be able to purchase it for the discounted rate of 25% off. They are also able to use vouchers during the pre-sale. They are allowed to use coupons, and will be given the greater discount (coupons are not able to be combined and are applied to the original price, usually $45). If less than 10 tickets are purchased 1 week before the event, the system will automatically cancel the event and send s to customers. Customer's cards are NOT charged if the event is cancelled, so their tickets are simply removed from the system. When 10 tickets ARE purchased, both you and the customers receive an that it has tipped and the event is on. Our suggestion is that you try this with 1 event to start to make sure you understand how it works, before applying it liberally. 4) Click Save Changes! You ve created an event! NOTE: Should you need to cancel your event, click the pink Cancel Event button at the bottom of the page. This will give you the option of sending cancellation s to your customers, venue, and staff. If you use the drop down to switch the event status from active to cancelled, you will not be given the option of sending s. 15

16 How to Create a Coupon Code 1) Go to Paintnite.com, and click on the staff/licensee login link at the bottom of the page. Login with your username and password. 2) Click on the Coupon tab: 3) Click on Add Coupon: 4) Fill out the coupon information: Paint Nite: Your city should be already chosen. Coupon Code: This is the code you will give to the customer. It must be the exact same code as what you enter here. It can be any code you want, and have fun with it! You should choose a code which does not already exist in the system, so make it as personal as you want! Example: HappyBDay25 Times Used: This will display how many times the code has been used. Start Date: Choose when the code can start being used. NOTE: The coupon will be effective the day AFTER the start date. Expiry Date: When the code will expire. Discount as Percentage: The percent discount off of a full price ticket. We recommend using this rather than the discount in dollars option. For example, if you enter 20 and it is used on a $45 ticket, it will give the customer a $9 discount. Enter as a whole number without the % sign. 16

17 PLEASE NOTE: We cannot publicly promote coupon codes for greater than 45% off due to the agreement we have with our deal sites. You should also not be creating free codes with a large number of uses. They are subject to abuse by customers and can end up on sites like Retail Me Not, where anyone can use them. It is not fair to your fellow licensees when they have large numbers of customers redeeming tickets to their events with your free coupon codes. If you want to give away free tickets, we recommend asking the customers to contact you with the event they want to attend and adding them manually, rather than giving out coupon codes. It is a little more work for you but your fellow licensees will appreciate it! Discount in dollars: The dollars off a full price ticket. For example, if you enter 20, it will give $20 off any ticket. Enter as a whole number without the $ sign. This coupon generally should not exceed 20. No. of times coupon may be used: How many times the coupon can be used. For a party of 30 people, the usage limit should be 30. NOTE: If you leave it blank, the code will have unlimited uses. Dollars to Us: Leave blank 5) Click Save Information! NOTE: Always test a coupon code on the website before you promote it. You created a coupon code! 17

18 Helpful Tips When you add information to the Admin panel and click Change Information!, this data goes live to the website. Make sure that you re happy / comfortable with how the information will display on the website. Always check the website after you change or add information! Make sure that images show up, customers are able to purchase tickets, times and prices are correct, etc. Additionally, test all coupon codes before promoting them to the public. Coupon codes are a great way to promote your event! Create a code with your venue in the title, and promote it on Facebook, Twitter, and any other way you can think of. Make sure you mention your specific event and why it will be so much fun! Enjoy! Paint Nite is all about fun and creativity, and we always want to that to be reflected on our website, with our artists, and in our events. Cheers! Drink creatively! 18