Twitter the information network

Transcription

1 What is Twitter?

2 Twitter the information network What is Twitter? Twitter is an information network made up of 140-character messages called Tweets. It's an easy way to discover the latest news related to subjects you care about. How is it useful? Twitter contains information you will find valuable Messages from users you choose to follow will show up on your home page for you to read. It s like being delivered a newspaper you can discover news as it s happening, learn more about topics that are important to you, and get the inside scoop in real time What can you do with Twitter? Quick answers Recruitment Keeping up with the news

3 Twitter the information network Twitter connects businesses to customers and customers to businesses, friends to friends and fans to celebrities Quickly share information with people interested in similar products and services Gather real-time market intelligence and feedback, and build relationships with customers, partners and influencers Twitter offers businesses an easy way to reach an engaged audience

4 Twitter where to start Go to Twitter.com Sign up for a free account. Do so by entering your name, address, and desired password in the provided spaces.

5 Twitter where to start Learn the Twitter lingo and use it appropriately Tweet - a single update of 140 characters or less, which can to other users, hashtags, external links, or simply regular text. Retweet or "RT" - taking a tweet from one user and posting it yourself, automatically crediting the source, so that all of your followers can see the tweet Trending Topics (TTs) - "Trending Topics" lists a range of subjects which many users across Twitter are talking about simultaneously When Twitter first got started, "Trending Topics" were those which were most popular during the span of the entire previous week. But new, more advanced algorithms have now made it easier to detect recent trends, and cite the very latest most-talked-about subjects When you click on a Trending Topic in the list, it will bring up a range of tweets, mentioning each matter of interest, and for each Trending Topic there will be up to three 'Top Tweets' highlighted--those are the tweets in each topic which have been retweeted more than 150 times Lists - Users can organize the people they follow into lists of businesses or personalities which are related in some way Promoted Tweets - A single trending topic which a company or organization can pay to 'trend', as to gain attention and traffic from Twitter users worldwide Direct Messages/ DM - If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: what is your order number?

6 Twitter The Tweet Tweet. If you want to let your followers know what you are doing, type it into the 'What's happening?' text box and then click on the 'Tweet' button. Note that tweets are limited to 140 characters or less; otherwise, the "Tweet" button will go into a minus. As you type, a countdown is offered to help you keep track of the character count of your tweets. The allowed characters are in gray, then the last 10 go red, and then a red minus symbol appears when you are past the zero (0) indicator.

7 Twitter The Hashtag Prefacing a word with a '#' will create a hashtag. A hashtag makes a certain word easily searchable For more information on hashtags see the following article on How to use Hashtags with Twitter Some Trending topics will include hashtags, thus making it easier for users to tap into a Twitter-wide conversation regarding a single matter of interest Do not put any spaces in the phrase that you want to turn into a hashtag - the hashtag begins with the # and ends with the first space When you click Tweet, your new tweet will appear in your list of tweets, and the hashtag you created will appear in blue. Scroll over it and click on it to be redirected to the page for the hashtag. If you have really created a brand new hashtag, your tweet should be the only one on the page. Now, every time someone includes your hashtag in a tweet, it will be added to the page

8 Twitter Followers Gather Followers Your Twitter can be as intimate or as big as you choose If your goal is to gather lots of followers be sure to keep your posts interesting and relevant You shouldn't underestimate the power of following others more often than not if you follow someone they'll follow you back Mention your popular followers. This could be through direct tweets, or a simple #FF (#FollowFriday) mechanism. This is where you tweet a short list of your key followers who you think would be good for others to follow and include the hashtag #FF, they are generally sent out at the end of the week hence the name. This will often be reciprocated, meaning your name gets circulated

9 Twitter Stay responsive/ Maximise your Twitter Check the replies from your followers that are directed at you Share Listen Click to see if there are any replies to any of your 'tweets When tweeting, using followed by a username (with no spaces) in your tweet will send a mention to the user you choose. For example, '@username' will send a mention to 'username', and the entire tweet will show up in his '@mentions' section Share photos and information about your business. Even better, give a glimpse of developing projects and events Monitor the comments about your company, brand and products Ask Respond Ask questions of your followers to gain their valuable insights and show that you are listening Respond to compliments and feedback in real time

10 Twitter Stay responsive/ Maximise your Twitter Reward Tweet updates about special offers, discounts and time-sensitive deals Demonstrate wider leadership and know-how Reference articles and links about the bigger picture as it relates to your business Champion your stakeholders Re-tweet and reply publicly to great tweets posted by your followers and customers Establish the right voice Twitter users tend to prefer a direct, genuine, and a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community? Share/Retweet/Quote

11 Twitter on the go Tweet from anywhere Twitter can also be used on your smart phones via the Twitter Application! Tweeting on the go will help you stay connected to your followers wherever you are. The application allows you to set up more than one account on your phone and you can easily transfer between accounts.

12 Twitter on the go iphone Users: To add additional accounts: Tap the Me tab in the bottom navigation On the next screen, tap the person icon and then tap the plus sign (+) in the top right corner of the screen - Enter the username and password for your other account Multiple accounts If you have multiple accounts added to the app, you can switch by tapping the person icon which is located directly to the right of the gear icon You can also do this by pressing the menu button on your device from the home timeline and tapping Accounts Download Twitter if you re an Android user

13 Twitter etiquette the Do s Do have a plan It's easy to get sucked into "Internet time" and lose track of what you're doing when you begin publishing content and interacting on Twitter. Spend your time wisely by setting aside a specific times in the day to use Twitter for business purposes and engaging with stakeholders. Do use a social media management platform which will allow you t manage numerous different social media accounts in one go and one place and will even allow you to schedule tweets/ updates. Check out 10 tools used by social media experts. Do integrate your Twitter efforts with your other marketing initiatives The best marketing plan is a fully integrated one, which would include your Twitter activities. Cross-promote your marketing initiatives in every way you can

14 Twitter etiquette the Dont s Don't over promote Stick to the rule of marketing. Spend 80 percent or more of your Twitter time on activities that are not self-promotional. People won t interact with you if you're constantly talking about your business. For example, the Red Bull Twitter feed is filled with useful information such as links to event information and tickets, questions posed to followers (e.g., "What's your best Red Bull recipe?"), and replies to consumer questions Don't get too personal or negative If you're using Twitter as a marketing tool, you'll want the public to see your Twitter profile which means anyone can see what you tweet. You never know where your tweets could end up as people retweet and share them. Don't say anything on Twitter you wouldn't say in person. Avoid being lured into arguments or negative discussions that run counter to your brand promise.

15 If you have any queries relating to this presentation or social media in general please