Information On Demand for General Business

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1 Information Management Software Information Management Software Information On Demand for General Business Subramanyam Venkatakrishnan Vice President Information Management Software IBM Corporation

2 New Initiatives Increasingly Focused on Optimization Organizations Striving for Competitive Advantage Business Automation Information Agenda $594B in % CGR $117B in % CGR Business Optimization Financial Risk Insight Business Optimization Growth 2X Faster than Business Automation Competitive Advantage Dynamic Demand Planning Customer Profitability Application Agenda ERP & Financials Supply Chain Management Call Center Applications Faster Processing, Reduced Costs

3 Key Challenge is Unlocking the Value of Information 47% of users don t have confidence in their information 59% of managers miss information they should have used 42% of managers use wrong information at least once a week AIIM & Accenture Surveys, 2007

4 Information On Demand Unlocking the Business Value of Information for Competitive Advantage People, Processes & Applications Establish and maintain an accurate, trusted view of information Plan, understand and optimize business performance Manage data and content over its lifetime Use data and content as part of business processes

5 The Information On Demand Journey Investment, Innovation, New Offerings, Increased Customer Value Unlocking the Business Value of Information for Competitive Advantage Ascential, Trigo, DWL Venetica, SRD Acquisitions 2006 DB2 Viper Public IOD Launch February 2006 purexml Information Server Unicorn Acquisition FIleNet P8 IDS 11 IBM Content Manager 8.4 FileNet Acquisition 2007 Dynamic Warehousing Data Mirror Acquisition Cognos InfoSphere MDM Acquisition InfoSphere Warehouse Data Studio IMS 10 Princeton Acquisition Cognos Acquisition Solid Acquisition 2008 Improving Economics Since Year 2000 alone: a 20 fold reduction in the cost of a complex query

6 Information On Demand 3-Tier Architecture Financial Workforce Customer & Product Optimization Dynamic Risk Insight Supply ChainMulti-Channel Profitability Marketing Business Optimization Plan, understand and optimize business performance Flexible Architecture for Leveraging Existing Investments Establish accurate, trusted view of information, maintained over time Manage data and content over its lifetime and as part of processes Other Information & Application Sources

7 Data Management Lowering the cost and accelerating the use of enterprise data DB2 People, Processes, Applications Informix Trusted Information In Context Data Studio Data Servers and Tools Optim

8 IBM DB2 9 Cost effective and superior application availability and performance SOA / XML - Powering the XML and SOA generation of applications SAP - Optimized for SAP Storage - Revolutionary pure XML storage and industry leading data compression (2 X better) Simplicity - Make everyday operations easy or automatic Security - LBAC Security and LDAP Authentication Availability High Availability Disaster Recovery (HADR) option

9 IBM DB2 SAP IT cuts response times via DB2 Our planned system response improvement was around 20 percent, whereas in reality we have observed a 40 percent cut in response times with DB2. - Peter Boegler, Solution Architect, SAP IT

10 IBM Informix Dynamic Server (IDS) 11 for near hands free administration for transaction intensive solutions and solution fleets The IBM Family of Data Servers The most. Resilient Agile Invisible Informix came out above all other leading solutions for its performance, scalability and reliability." - Jon Tasker Project Manager Trafficmaster Reliable Secure For enterprises seeking Business Performance Advantage Flexible Fast Cost Effective Solutions Minimal Affordable

11 IBM Data Studio A Foundation for Innovation IBM Data Studio is a comprehensive data management solution. With IBM Data Studio you can design, develop, deploy and manage your data, databases and database applications throughout the data management nt life cycle.

12 IBM Optim Single, scalable, interoperable EDM solution provides a central point to deploy policies to extract (Universal), store, port, and protect application data records (Complete Business Object) from creation to deletion

13 Content Management Helping companies make better decisions, faster Manage Leverage Filenet or IBM Content Manager Filenet Business Process Manager Content Filenet Compliance Omnifind Search & Discovery Create Automate Filenet Content Integrator Growing with your business

14 IBM Filenet and Content Manager Complete platform for Enterprise Content Management Clients Portals & Web Apps Web Components LOB & ISV Solutions App Components Desktop Apps Desktop Plug-Ins Services Omnifind Search & Discovery Filenet Content Centric BPM Lotus Quickr Collaboration Content Services IBM Document Management Lotus Web Content Management Filenet Capture Filenet Content Federation/Integration IBM Classification Module Taxonomy Filenet Image Management Filenet eforms Management Filenet Records Management Commonstore Archive Management CMOD Report Management Repositories IBM CM IBM Domino IBM FileNet SharePoint Other

15 Information On Demand 3-Tier Architecture Financial Workforce Customer & Product Optimization Dynamic Risk Insight Supply ChainMulti-Channel Profitability Marketing Business Optimization Plan, understand and optimize business performance Flexible Architecture for Leveraging Existing Investments Establish accurate, trusted view of information, maintained over time Manage data and content over its lifetime and as part of processes Other Information & Application Sources

16 Information Integration, Warehousing and Management Accelerating the delivery of trusted information People, Processes, Applications Industry Models & Accelerators Trusted Information In Context IBM InfoSphere MDM Server IBM Information Platform IBM Information Platform Industry Models & Accelerators Industry Models & Accelerators IBM Information Platform IBM InfoSphere IBM Master Data MDM Server Server IBM Information Server IBM IBM Information Server IBM InfoSphere Warehouse

17 IBM Infosphere Warehouse Advanced parallel shared-nothing architecture Balanced Warehouse Scalable Infrastructure pseries Server cpu 1 cpu n-1 cpu 2 cpu n pseries Server cpu 1 cpu n-1 cpu 2 cpu n pseries Server cpu 1 cpu n-1 cpu 2 cpu n I/O Channels I/O Channels I/O Channels BCU 1 BCU 2 BCU N Optimizer Hash Partitioning MDC MQT Parallel Processing OLAP Aware Layered Data Architecture Advanced Database BI Features

18 IBM Information Server Delivering information you can trust IBM Information Server Understand Cleanse Transform Deliver Unified Deployment Understand Cleanse Transform Deliver Discover, model, and govern information structure and content Discover, model, and govern information structure and content Parallel Processing Services Standardize, merge, and correct information Combine and restructure information for new uses Standardize, merge, Combine and and correct information restructure information Platform Services for new uses Connectivity Services Metadata Services Unified Metadata Management Administration Services Replicate, virtualize and move information for in-line delivery Replicate, virtualize and move information for in-line delivery Deployment Services Parallel Processing Rich Connectivity to Applications, Data, and Content

19 IBM InfoSphere MDM Server Single view of customer or product or account or location or other master data Transaction hub Business Level Services Fulfilling Business Process Requests Security & Visibility Data access & visibility rules Events Proactive & reactive event processing Data Optimization Continuous data quality improvement Adaptive Support diverse business processes Foundation User interfaces Data stewardship, Administration Data quality control Accuracy & consistency Integration New and Existing Technology Knowledge Master data services & Database MDM Platform

20 IBM Industry Data Models Accelerating business value Banking (Banking Data Warehouse) Financial Markets (Financial Markets Data Warehouse) Health Plan (Health Plan Data Warehouse) Profitability Relationship Marketing Risk Management Asset and Liability Mgmt Compliance Risk Management Asset and Liability Mgmt Compliance Claims Medical Management Provider and Network Sales, Marketing and Membership Financials Insurance (Insurance Information Warehouse) Customer centricity Claims Operational efficiency Underwriting; Pricing; Profitability Intermediary Performance Compliance Risk Management Retail (Retail Data Warehouse) Customer centricity Merchandising Management Store Operations & Product Mgmt Supply Chain Management Compliance Telco (Telecommunications Data Warehouse) Churn Management Relationship Mgmt & Segmentation Sales and Marketing Service Quality & Product Lifecycle Usage Profile

21 Information On Demand 3-Tier Architecture Financial Workforce Customer & Product Optimization Dynamic Risk Insight Supply ChainMulti-Channel Profitability Marketing Business Optimization Plan, understand and optimize business performance Flexible Architecture for Leveraging Existing Investments Establish accurate, trusted view of information, maintained over time Manage data and content over its lifetime and as part of processes Other Information & Application Sources

22 IBM Cognos A complete platform to plan, understand and optimize performance Identify Issues Explore and Understand Issues Resolve Issues and Plan for the Future Financial Management Revenue Expense Scorecard or dashboard shows Profit is below plan Asset Management

23 IBM Cognos A complete platform to plan, understand and optimize performance Financial Management Revenue Asset Management Expense Report shows Cost of Goods Sold is rising due to increase in fuel costs

24 IBM Cognos A complete platform to plan, understand and optimize performance Financial Management Revenue Asset Management Expense Plan is updated to adjust for rising fuel costs provides understanding of impact to other expenses and profit

25 IBM Cognos The complete performance management system Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform IBM s Information Infrastructure

26 IBM Cognos Industry solutions to accelerate deployment 6 Industry Models 70+ Solutions

27 Information On Demand from IBM Unlocking the Business Value of Information for Competitive Advantage there's no more extensive information management portfolio available, period 2008 Editor s Choice Awards Intelligent Enterprise Magazine End-to-end capabilities Open standards, SOA Flexible architecture for heterogeneous environments Deep industry expertise Industry solutions Extensive partner network

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