Transmitting Data to Your Customers through the GDSN. March 14, 2013

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1 Transmitting Data to Your Customers through the GDSN March 14, 2013

2 Agenda Background on 1Worldsync GS1 US and 1WorldSync in Health Care GS1 US and 1WorldSync in Foodservice Who is driving this request and who else is doing it? How does it work? Why are my customers requesting our participation and what is in it for me? What are the steps to getting started? Questions?

3 1WorldSync 3

4 Relationship with GS1

5 GS1 Standards 5

6 What We Offer INDUSTRY STANDARDS & COMPANY SOLUTIONS

7 Our Corporate Vision Our vision is to be the trusted, global source of authentic, enriched data to facilitate management of B2B and B2C product information more efficiently and completely. 77

8 Our Mission Our mission is to establish a global Product Data Management platform that users/customers can access using: Consistent Processes Reliable Technology & Services Cost-effective Products & Services Local Support (language / workflows) 8

9 How Does the GDSN Work? 1. Load Data 2. Register Data 3. Subscription Request 4. Publish Data 5. Recipient Confirmation Any Manufacturer/Distributor /Operator selects one data pool as a single point of entry to the GDSN.

10 Product Data Management The evolution of data synchronization Data Demand Mobile commerce Regulation Smart Shopper Governance Process & Policy Auditing Accountability PDM Data Quality & Authenticity Monitoring & Analytics Operational improvement Brand integrity Simplification Ease of compliance Flexible media Use case driven

11 PDM Focus Industry Knowledge Foodservice Focus on serving your customers, not your product data Healthcare Healthier standards for healthier patients CPG/Grocery/Retail We help you improve efficiencies throughout the supply chain Hardlines Sharing accurate product information everyone can rely on

12 1WS Foodservice Thought Leadership Group Only data pool which has every major Foodservice supply chain entity utilizing GDSN (MFG, Broker, Buying Group, Redistributor, Distributor, Operator) To provide the Foodservice community with a greater understanding as to the benefits, challenges and successes around executing GDSN. Connective Thread: The way business will be conducted in the future is not the way business is conducted today. Focusing on the Supply chain interaction within GDSN What you did to prepare Why you engaged Challenges faced in engaging How you are leveraging the information

13 The 1WorldSync PDM Platform: Tomorrow B2B2C Focused: Open network support allows for linkage to other data sets, combined with capture of high volume usage data enables rich analytics Providing Bottom Line Efficiency & Top Line Growth

14 Connecting Trusted Product Data Everywhere The 1WS Vision to create a Product Data Management Platform that connects brand-owned data to other valuable data sets on the web, ensures accuracy, and provides simple, filtered access and distribution capabilities.

15 GS1 US and 1WorldSync in Health Care 16

16 GS1 Standards in Healthcare 1W orldsync

17 GS1 Healthcare Initiative The U.S. healthcare industry is leveraging the value of GS1 Standards to improve patient safety and supply chain efficiency. GS1 Healthcare US, an industry group comprised of over 140 members (member list) from across the healthcare supply chain, is actively driving the adoption of GS1 Standards Industry Sunrise Dates GLN Use in Healthcare (formerly 2010 GLN Sunrise) - The U.S.Healthcare industry committed to adopt Global Location Numbers (GLNs) as the standard for unique location identifiers beginning December GTIN Sunrise - Standardizing all product identification by December 2012 using the GS1 Global Trade Item Number (GTIN) 2015 Readiness Program for the U.S. Pharmaceutical Industry - A new program for Product serialization and 2015 drug pedigree regulations based on simulation methods

18 What are the benefits of using GS1 Standards in Healthcare? Adoption of GS1 Standards to enhance business processes and bring many benefits to healthcare, including: Patient Safety Benefits: Efficient bedside verification, reduced medication errors, more effective product recalls Supply Chain Efficiency Benefits: Improved order and invoice processes, accurate contract pricing and rebate processing, improved service levels/fill rate and inventory management Regulatory Compliance: Medical device identification, efficient drug traceability, effective electronic health records 19

19 GS1 US and 1WorldSync in Foodservice 20

20 Foodservice GS1 Standards Initiative 121 Initiative members manufacturers, distributors, and operators committed to the voluntary adoption of GS1 standards within their individual company supply chains Three main objectives: Reduce waste and inefficiencies in the foodservice supply chain Improve product and marketing information for customers Establish a foundation for food safety and traceability Endorsed by International Foodservice Manufacturers Association (IFMA) International Foodservice Distributors Association (IFDA)

21 Sampling of Data Attributes for FS Initiative

22 Foodservice GS1 US Standards Initiative Major Accomplishments Defined GTIN Allocation Guidelines for foodservice Defined the role for GLN in foodservice Developed a GDSN Foodservice Attributes Implementation Guide Developed Foodservice Image Guidelines 351 companies reporting GDSN progress 34 companies reporting GTIN progress GDSN subscriptions continuing to grow (11 fold increase)

23 Number of GTINs Sync'd Foodservice GTINs sync d in GDSN 400K 350K 300K 250K 219K 200K 178K 150K 100K 50K 0K Jul 2012 Aug 2012 Sep 2012 Oct 2012 Nov 2012 Dec 2012

24 Number of GDSN Connections Foodservice GDSN Connections 8,000 7,000 6,000 5,428 5,578 5,000 4,000 3,000 2,000 1,000 0 Jul 2012 Aug 2012 Sep 2012 Oct 2012 Nov 2012 Dec 2012

25 FOODSERVICE WAREHOUSE AUDIT RESULTS* Non GS1 Compliant Barcode 6% N=70 No Barcode 21% N=262 GS1 Compliant Barcode 74% N=922 N = 1254 *3 Warehouse Audits 1. Food Services of America 2. Performance Food Group Company 3. US Foods

26 Cumulative Number of Subscribers Foodservice GDSN Data Pool subscribers (as of August 17, 2012*) 2,200 2,100 2, ,900 1,800 1,700 1,600 1, ,400 1,300 1,200 1,100 1, ,507 1,999 Recipients Sources Dec Dec 2010 Dec 2011 YTD* 2012

27 Difference: Retail vs. Foodservice Retail/Grocery Started over 35 years ago, leveraging GS1 standards GDSN was engaged on individual basis Attribute requirements were determined on individual basis Primarily focused on logistical information Most recipients used GDSN to enhance existing proprietary Manufacturer portals Companies engaged: Wal-Mart, Kroger, Target, Safeway, Ahold, etc Foodservice GS1 / GDSN Initiative started in 2009 Brought together industry leaders to begin to leverage GS1 standards and the GDSN Industry came together to determine value prop across three major areas 1. Reduce Inefficiencies 2. Enhanced Food Safety 3. Improve Product Information Industry agreed upon attributes to be focused on in GDSN engagement, as well as rules of synchronization (150+)

28 Who is driving this request and who else is doing it? 29

29 Acme Network Customers American Paper & Supply HP Products Kranz M. Conley Network Services Oakland Packaging Penn Jersey Paper Waxie Many more on the way!

30 Other Distributors Perkins Sysco US Foods Bunzl Shamrock Maines Oakland Packaging Glazier

31

32 How does it work? 33

33 How does this work? Data is loaded into the data pool with as much information as possible There are a minimum of approximately 25 attributes Product Specific Non Transactional Data Your customers request data to be sent to them You approve the customers that can receive data from you Also you approve of the items they can receive Data is secure and is not available to the public Updates to data is automatically sent to customers who have previously received the specific product

34 What about private label products? Decision between customer and supplier Data pool provides a way to handle private label products Benefits are the same as stock product

35 Why are my customers requesting our participation and what is in it for me? 36

36 What is driving my customers to do this? Primarily around the need for attribute level data Dramatic increase in the number of Online orders Competition from companies like Staples, Amazon and Office Depot Customers Creating online Businesses Demand from their customers for this data

37 Aren t worksheets good enough? With increasing suppliers impossible to manage Not cost effective Inefficient Data needs to be consistent between suppliers Breadth of the information needs to increase Spreadsheets are immediately out of date Updating is very costly

38 Unless they mandate it I don t want to do it! Customers will feature products with this data on the website Create a competitive disadvantage for your company Initiative is industry wide At least one of your competitors are already participating Customers may need to lead with other products in certain situations Amerinet Premier Government/Education Contracts

39 I don t have the time and its too costly! Cost effective assistance is available to load data Cost for the Data Pool is as low as $625 annually Average is approximately $1500 You do not have to join multiple data pools Customers in other GDSN data pools can be reached through 1WorldSync Once you join 1Worldsync data pool you do not have additional costs Cost is the same regardless of the number of products No increase in cost if multiple customers request the data

40 Benefits to Distributors Improved Accuracy of Data Received from Suppliers Data Received in a Very Timely Manner Increase in the Breadth & Quality of the Product Data Enhanced Marketing Data Decrease in Cost of Product Data Management Minimal Technology Investment to Implement

41 Benefits to Suppliers/Manufacturer Consistency of Data Provided to Customers Improved Representation on Customers Websites Minimize the need for multiple worksheets for Data Automated updates to Customers of Changes to data Compliance with requests demanded on Your Customers Minimal Technology Investment to Implement

42 What are the steps to getting started? 43

43 If you do not have UPC s.. Will need to apply for a GLN through GS1 There is a cost associated with this process paid to GS1 Tool available to help you create UPC Assign UPC s to your products Sign up with the 1WorldSync data pool

44 If you have UPC s.. Go to Click on getting started Skip to step #2 Fill out the form Choose 1Worldsync Onboard Support Code is 500 Call or SpecPage for written directions. Begin gathering your data Can load on your own Help available to load data Education will be available at no charge

45 SpecPage s Role in Process Strategic Partner with both 1Worldsync and your Customers Compensated by 1Worldsync and the distributors Calling on behalf of customers to their suppliers Educate the suppliers on the initiative Provide assistance with downloading data to the data pool

46 Questions? 47