Business Strategies for a Sustainable World

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Piers Beasley
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1 Business Strategies for a Sustainable World Mark Milstein Clinical Professor of Director, Center for Sustainable Global Enterprise Illinois Soybean Association July 24, 2012

2 What is Sustainability? Sustainability is related to sustainable development 2012, Milstein 2

3 What is Sustainable Development? Meet the needs of the present without compromising the ability of future generations to meet their own needs - Brundtland Commission, , Milstein 3

4 What are Needs? Clean Environment Healthy Society Strong Economy 2012, Milstein 4

5 Sustainability is About Addressing Our Biggest Challenges Poverty Ecosystem Degradation Climate Change 2012, Milstein 5

6 What does this mean in a business context? 2012, Milstein 6

7 In Business, Sustainability = Confusion Environmental Corporate Social Responsibility Greening Industrial Ecology Stakeholder Life-Cycle Pollution Prevention (P 2 ) Sustainable Development Design for Environment (DfE) Green Design Urban Reinvestment Brownfield Redevelopment Environmental Finance ISO Waste Reduction Closed Loops Resource Productivity Sustainable Technology Systems Thinking Corporate Governance Clean Technology Eco-Efficiency Eco-Effectiveness Biomimicry Triple Bottom Line Inclusive Capitalism Base of the Pyramid (BOP) Community Capitalism Corporate Citizenship Impact Investing Voluntary Regulation Civic Entrepreneurship Full Cost Accounting EMS Risk Leapfrog Technology Cradle to Cradle Restorative Technology Take-Back Transparency 2012, Milstein 7

8 Linking Business + Sustainability Sustainable Development Environmental Voluntary Regulations ISO Design for Environment Life Cycle Analysis Pollution Prevention Environmental Reporting Risk 2012, Milstein 8

9 Sustainable Development Environmental Environmental Policy Environmental, Health & Safety Operations 2012, Milstein 9

10 Sustainable Development Environmental Environmental Policy Environmental, Sustainability = Health Regulation & Safety Operations 2012, Milstein 10

11 Sustainable Development Environmental Strategies: Environmental comply, Policy influence policy and enforcement Environmental, Health & Safety Tactics: self-regulation, eco-efficiency, cost/risk reduction Operations 2012, Milstein 11

12 Sustainable Development Environmental Corporate Social Responsibility Sustainability = Regulation Social Audits ISO Worker Safety Philanthropy Community Relations CSR (GRI) Reporting 2012, Milstein 12

13 Sustainable Development Environmental Corporate Social Responsibility Sustainability = Regulation PR HR Marketing Philanthropy 2012, Milstein 13

14 Sustainable Development Environmental Corporate Social Responsibility Sustainability = Regulation Sustainability = Public Opinion 2012, Milstein 14

15 Sustainable Development Environmental Corporate Social Responsibility Sustainability = Regulation Strategies: communicate, influence dialogue and narrative Tactics: philanthropic ventures, cause-related marketing 2012, Milstein 15

16 Sustainable Development Environmental Corporate Social Responsibility Sustainability = Regulation Sustainable Enterprise Sustainability = Public Opinion Entrepreneurship Innovation Organizational Change New Business Development 2012, Milstein 16

17 Sustainable Development Environmental Corporate Social Responsibility Sustainability = Regulation Sustainable Enterprise Sustainability = Public Opinion General R & D Strategy Finance 2012, Milstein 17

18 Sustainable Development Environmental Corporate Social Responsibility Sustainability = Regulation Sustainable Enterprise Sustainability = Public Opinion Sustainability = Business Opportunity 2012, Milstein 18

19 Sustainable Development Environmental Corporate Social Responsibility Sustainability = Regulation Sustainable Enterprise Sustainability = Public Opinion Strategies: experiment, influence incentives and rewards Tactics: pilot programs, venture capital, M&A 2012, Milstein 19

20 The Business Opportunity Social & Environmental Issues = New Business Opportunities Poverty Ecosystem Degradation Climate Change Ability to deal with social and environmental issues Technology Commercialization Products Services Business Models Competitiveness to establish the market 2012, Milstein 20

21 Key Strategic Questions Where are new market opportunities? How is the existing market going to change? How can a company position itself for the future? What products (or services) should a firm be offering? How should a firm improve and grow its business? What steps should a firm take? 21