KĀPITI VISITOR ATTRACTION PLAN

Transcription

1 KĀPITI VISITOR ATTRACTION PLAN This plan sets actins t grw the visitr ecnmy in Kāpiti, enabling us t accelerate the visin fr a thriving, vibrant and diverse district

2 Visitr attractin & ecnmic develpment Kāpiti District Ecnmic Develpment Strategy Psitining Kāpiti (excerpt) The Kāpiti Cast District Cuncil adpted an Ecnmic Develpment Strategy as an verarching strategic framewrk fr guiding the Cuncil s activity. The Strategy identifies a number f drivers t achieve ecnmic develpment grwth and success, the fur fcus areas are: pen fr business, building capability, leadership and respnsiveness, and psitining Kāpiti. Cuncil s investment in visitr attractin will add value t the psitining Kāpiti utcmes, which are t: develp a mre chesive identity and inspire a sense f cllective pride and belnging differentiate urselves and cut thrugh a crwded market imprve perceptin and build reputatin attract investment make it easier fr ur partners t wrk with us because we can articulate wh we are, where we fit, what we stand fr and what we have t ffer. Delivering high return initiatives will assist the District t achieve its ecnmic develpment utcmes. The Kāpiti Cast has an pprtunity t use the visitr ecnmy t accelerate its visin fr the District that is thriving, vibrant and diverse. This plan sets actins fr the Cuncil t deliver visitr fcussed initiatives fr Majr events have the ability t draw visitrs t the District and can encurage visitrs t spend mre time and mney in Kāpiti while prmting the liveability f the District, adding t the visitr experience. The Kāpiti Events Plan sets a radmap fr creating a vibrant events prtfli fr the 1 Kāpiti Events Plan was adpted by the Envirnment and Cmmunity Develpment Cmmittee in December 2015.

3 District and is a perfect cmpanin t the Visitr Attractin Plan. Bth plans are fundamental t allwing the District t realise its full ptential as a visitr destinatin. Visitr attractin & the lcal cmmunity The visitr ecnmy can enhance the District s wellbeing thugh the prvisin f emplyment and incmes, great scial amenity and mre chice fr residents. Creating an appealing destinatin fr visitrs als makes it mre attractive t residents with enhanced recreatin and entertainment pprtunities, leading t increased ecnmic benefits. Shwcasing the histry, culture and attractins f an area t attract visitrs can bring abut a real sense f pride and identity in residents. This all adds t the satisfactin and cntentment f peple wh live n the Kāpiti Cast. Visitr attractin & tāngata whenua It is imprtant that lcal attractins appeal t lcals and visitrs alike as vibrancy, safety and cmmunity culture add t the visitr experience and make a place great t visit and live. The Kāpiti Cast has a rich and clurful Māri histry that cntributes t the District s identity. This prvides an pprtunity t ffer distinctive experiences and presents an pprtunity fr tāngata whenua t facilitate initiatives that develp a greater iwi-māri presence in Kāpiti attractins, public spaces and visitr services. Cuncil has a majr rle in supprting and enabling iwi-led initiatives that enable tāngata whenua t welcme visitrs in the true spirit f manaakitanga. Transprt & cnnectivity Transprt cnnectins int the Kāpiti district are imprving with a number f significant transfrmatinal prjects underway that have the ptential t increase ecnmic grwth thrugh imprving the district s cnnectivity and visitr access. These include: Expressway and Transmissin Gully develpment State Highway 1 revcatin Blenheim, Nelsn and Auckland air services t Kāpiti Airprt cycleways, walkways and bridleways develpment.

4 These prjects play an imprtant part in establishing a frward plan fr visitr attractin and create pprtunities fr the District s lcal cmmunities - including twn centre revitalisatin, lp drives and lcal destinatin plans. The Kāpiti Cast District Cuncil is respnsible fr the prvisin f services that supprts lcal experiences and creates a safe and healthy envirnment fr visitrs t enjy. The cuncil plays an imprtant rle in determining the level and quality f investment in destinatin prmtin, including reginal marketing activities, events and festivals, gardens and parks, lcal swimming pls and ther public facilities which influence turism develpment. Enhanced lcal amenities make the District a great place t live, visit and invest in.

5 Plan fr actin This plan sets actins fr cuncil t deliver visitr-fcused initiatives fr Fcus areas fr Establish the Cuncils place in visitr sectr leadership and delivery Strengthen cllabratins and establish partnerships with Psitively Wellingtn Turism, Wellingtn Reginal Ecnmic Develpment Agency (WREDA), Immigratin, Ministry f Business, Innvatin and Emplyment, Kāpiti Chamber f Cmmerce and Manaaki Kāpiti. Develpment f majr events fr Kāpiti that ffer a vibrant events prtfli (as set ut in the Kāpiti Events Plan ) Review service delivery f Kāpiti visitr and turism service Supprt and advcate fr tāngata whenua initiatives and investments that cntribute t principles f manaakitanga Imprve marketing and distributin Develp and invest in digital imagery library and develp a fundatin resurce fr destinatin marketing Review fficial publicatins t imprve design and cntent, business buy-in and cnsumer appeal Begin t market prmtins that link t existing events in Kāpiti Undertake and supprt innvative high impact media initiatives bth internatinally and dmestically Develp bespke Kāpiti media and establish an advertising plan Undertake innvative and high impact prmtinal initiatives that set Kāpiti apart frm ther destinatins Develping a digital and scial media plan that increases expsure dmestically and internatinally Wrk with key cmmercial peratrs Imprve standardized visitr maps and signage

6 Create cllateral, maps and ther tls that imprve the visitr experience Fcus areas fr Imprve destinatin and prduct develpment Develp market ready prducts shwcasing key areas f visitr attractins in Kāpiti; - Heritage - Glf - Tramping - Fishing - Arts - Gardening - Ornithlgy - Shpping - Educatin (internatinal students and their families) Establish a cycle turism wrking grup t shape a plan t market Kāpiti as a destinatin fr easy family-friendly cycling and walking Develp a cperative cluster f meeting, wedding and grup retreat peratrs t develp targeted multi-channel prmtin f this sectr Cntinue t facilitate discussins amngst key stakehlders t advance the prpsed Kāpiti Island Gateway Centre Wrk with tāngata whenua t include lcal Māri art, design and stries in the Kāpiti i-site Supprt the implement f mre bi-lingual signage thrughut the district, particularly fr imprtant place names Supprt a feasibility study and business case fr facilities that will benefit visitr attractin

7 Success indicatrs A set f actin rientated indicatrs have been identified t mnitr prgress in verall visitr attractin in Kāpiti. These are utlined in the table belw. Overall Visitr Sectr Indicatrs Grw the amunt and prprtin f Kāpiti s GDP (grss dmestic prduct) cntributed by turism Grw the number f FTE (Full time emplyees) supprted by turism Grw internatinal visitr expenditure in Kāpiti Increase in cmmercial accmmdatin numbers fr Kāpiti Build ladings n flight services t Kāpiti Cast Hw will it be measured/surce Annual reprting - Infmetrics district GDP frm turism data Annual reprting - Infmetrics Ltd Turism emplyment data Annual reprting Ministry f Business, Innvatin and Emplyment; Reginal Turism Expenditure data Statistics New Zealand, Accmmdatin survey data AirNZ reprt In mst cases, 2014/2015 data will be used t establish a baseline fr cmparing data t mnitr prgress. The infrmatin cllated will prvide a reprt series that will analyse trends and cntain valuable reginal and natinal infrmatin frm which pririties fr further analysis can be identified t infrm decisin making and pririties setting. Individual initiatives within the plan are likely t have their wn set f refined success indicatrs that will reflect the bjectives and deliverables f the activity. It is envisaged that these indicatrs will influence the verall visitr sectr indicatrs fr Kāpiti.