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1 Interconnection Vienna I Oberstdorf I Lviv we we show you the way IC Market Tracking 2013 Catering in DACH Germany Austria Switzerland

2 Content IC Market Tracking Catering in DACH 2013 Benefits Page 03 Market Structure Page 04 Methodology Page 08 Contents of the Study Page 11 Sample Charts Page 13 References Page 23 Contact Page 24 Factsheet Page 25 Order Form Page 26 2

3 Benefits Your Benefits at a Glance Overview of the development of the Total Market and of Individual Segments. Market Forecasts for all product segments and regions for the coming three years, based on our econometric models. Awareness of Market Position and development during the last two years compared with major competitors and with respect to: Total Market Regional Markets Product Groups and Segments Information about the most important Factors of Influence. Graphical presentation of the results facilitates the development of your own strategies. 3

4 Clientele Areas of Business Austria CATERING in DACH Germany Market by Market Structure Switzerlan d Definitions and Demarcation Methodology Regions Segments Austria: 9 Regions Germany: 5 Regions Switzerland: 8 Regions Industrial & Office Buildings Health Care Education & Administration Event Catering Meals Services Personal Restaurants Sport & Entertainment Care Catering Hotel Industry Logistics & Transportation Hotel Management & Public Gastronomy For each segment the total market and market shares of the top players for 2011 and 2012 as well as forecasts for the next three years are available in the study. 4

5 The Examined Regions Germany Austria Switzerland North (Hamburg, Schleswig-Holstein, Lower Saxony, Bremen) West (North Rhine-Westphalia, Hesse) East (New states, Berlin) Southwest (Saarland, Baden-Württemberg, Rhineland-Palatinate) Southeast (Bavaria) Burgenland Carinthia Lower Austria Oberösterreich Upper Austria Salzburg Steiermark Styria Tyrol Vorarlberg Vienna Zurich Bern Northern Switzerland Italian Switzerland Central Switzerland Southwestern Switzerland Western Switzerland Eastern Switzerland 5

6 Market Structure Definitions and Demarcation Methodology Definitions and Demarcation Clientele Industry Health Care Education Sport Hotel Industry Transportation Turnover is always displayed in millions of euros. The values are always expressed as net sales (no list prices) and discounts are included. Production facilities, warehouses Hospitals, healtcare facilities, social service facilities, nursing homes, residencies, etc. Universities, schools, etc. Sport stadiums, recreational facilities, parks, etc. Hotels Train, airplane, etc. 6

7 Definitions and Demarcation Market Structure Definitions and Demarcation Methodology Areas of Business Event Catering Meals Service Personal Restaurants Care Catering Hotel Management & Public Gastronomy Turnover is always displayed in millions of euros. The values are always expressed as net sales (no list prices) and discounts are included. One-time services Culinary supply with finished meals Canteens, restaurants Supply of residences, nursing homes, clinics and hospitals Hotel industry, leisure, business, conference hotels, public restaurants 7

8 Definitions and Demarcation Market Structure Definitions and Demarcation Methodology CAGR (Compound Annual Growth Rate) Growth rate is the relative increase in the average size per unit of time. A specific growth rate is the compound annual growth rate (CAGR). It represents the average annual growth of a subject size over a period of analysis. The formula for CAGR is (End Year Value / Base Year Value)^(1 / # of time unit) - 1. r = (E / B) (1 / T) 1 8

9 Methodological Execution of the Study Market Structure Definitions and Demarcation Methodology Interviews with the most important providers in the catering industry form the basis of the studies. The providers are asked to fill out written questionnaires or conduct telephone interviews. The cooperating companies receive a portion of the study for free, which results in a guaranteed high rate of return. Interconnection measures the Internal Performance Caterer External Performance Caterer total catering services per company and customer segment within the examined time period against the actually realized prices. Thus, the total market is covered and the percentage of customer segments is visible. Parent Companies Third-party Companies 9

10 Primary Survey of Providers as a Basis Visual Representation of Survey Methodology Market Structure Definitions and Demarcation Methodology Caterer Sell-In Data Secondary Sources Corporate Databases Financial statements, Banks etc. Database Market Influencing Indicators Market Development Forecast Model Experts Qualitative Research Expert Interviews Delphi-Method Cross-Check of Data Total Market Forecast Market Share 10

11 Market Structure Definitions and Demarcation Data of Service Providers Aligned With Market Calculations Visual Representation of Survey Methodology Methodology Approach Sell-In Approach Sell-Out Manufacturer Hersteller Experts TOP 10 Total Market TOP DOWN All Others Total Market Cross- Check Manufacturer Dealer Market Shares Experts Buyer Customer 11

12 Benefits Contents of IC-MARKET Tracking The IC Market Tracking is modularly built and consists of the following sections: The Introduction shows the definitions and demarcation of product groups, regions, and methodology as well as the objectives of the study. The Executive Summary provides a short overview of the results of the study and analysis of key facts. As an introduction, key factors influencing the market are analyzed in the Economic Environment: You will find the most important data on main economic indicators, etc. The Total Market Analysis shows the development of the market surveyed by value and quantity in different dimensions, such as regions, product groups, and ways of distribution. A forecast for the next years is an essential part of this analysis. The Competition Analysis shows in detail the development of the top companies in the market by examining market shares in different categories, changes in market position, benchmarks, average prices, etc. Pivot Table: With the Pivot Table you have a powerful and interactive tool for processing of our data for your personal market research needs. 12

13 Contents of the Study Contents of the Study 1. Introduction (ca. 10 Pages) 2. Executive Summary (ca. 10 Pages) 3. Market Influencing Indicators (ca. 30 Pages) 4. Regional Market Analysis (ca. 50 Pages) 5. Tables, Figures and Facts Pivot Table 13

14 Sample Charts How is the Market Developing? Data from the Forecast Model Overview of the Development of relevant micro- and macro economical market influencing Factors concerning the catering industry. (e.g.: GDP, demographic indicators, labor costs, confidence indicators, etc.) Source: Eurostat

15 Sample Charts Total Market and its Development Presentation of the Total Market & Forecasts for the next three years ( f) 15

16 Market Shares by Areas of Business, Customer Segments Sample Charts Presentation of Areas of Business and Clientele Segments, including forecasts for the next three years ( f) 16

17 Sample Charts Total Market and its Development Presentation of the Total Market & Forecasts for the next three years ( f) 17

18 Sample Charts Regional Market Development Presentation of Market Development by Region, including forecasts for the next three years ( f) 18

19 Sample Charts Competition Analysis and Market Shares Detailed description of the Most Important Companies in the examined markets including their Market Shares and their Development 19

20 Sample Charts Analysis of the Top Companies Company Profiles, including turnover and sales from the preceeding and current years 20

21 Pivot Table Pivot Table A Pivot Table will be included in additional to the visual report. By using the analysis tool you can make individual selections of the available data to produce market development comparisons arranged by years and other segments. Pivot Tables are available for competition analyses as well as for both the total market and market forecasts. 21

22 Who Are We? Interconnection Provides Data for Company Decisions Interconnection is the leading institute for market data in the catering industry. Our studies support the leading companies in the determination of targets, definition of marketing strategies, competition monitoring and control of marketing actions. Interconnection draws its Know-how from over 100 international market studies per year and a number of ad-hoc studies in the catering industry.. In addition to market data we offer ad-hoc studies for the catering industry in the fields of distribution analyses, pricing, market entry strategies, customer satisfaction, image analyses, etc. Our Consultants also support companies in turning the data into action = the development of marketing strategies. 22

23 Prices IC Market Tracking Catering 2013 Subscription* Single Report Discount Per Land 2, ,950.- from 5,000 10% Whole Report 6, ,080.- from 7,500 20% * One price for purchasing at least two studies (the ordering year and the following year). After receiving the two studies, the subscription can be cancelled no later than of the year in which the last study was received. Interconnection will announce any price changes at least six weeks before the end of the year. If the subscription is not canceled, it will be extended for one year. Price includes an interactive PDF in electronic form. All prices do not include VAT. IC Market Tracking for other countries if ordered 23

24 References References for our Catering Market Report 24

25 Contact If you have any further questions, please feel free to contact us! Interconnection Consulting Getreidemarkt 1, A-1060 Vienna Andreas Erdpresser Market Analyst Tel: Fax: erdpresser@interconnectionconsulting.com Interconnection Consulting I Vienna Oberstdorf Lviv we show you the way 25

26 Factsheet: IC Market Tracking Catering 2013 General Information Included in the Report Interactive PDF, ca. 300 Pages Excel Pivot Table Optional: Color Version Prices Price per Land: 2,950 All Countries: 7,080 Color Version: 150 Detailed Information about special offers, scale of discount as well as subscription prices are presented within the order form or the interactive price calculator. Options for ordering Fax: Click Buy Now on the website and place your order with the interactive price calculator. Print out your order form (at the end of the Full Details document) and fill in your data. Contents of the Market Report Structure of the Study Market Structure Methodology Language of the report English Introduction, Market Structure & Executive Summary Definitions and demarcation of product groups, regions and methodology; summary of study results Market Drivers Key economic factors influencing the market: consumer behaviour, main economic indicators, etc. Import & export statistics Total Market Analysis Total market development and forecasts for all market segments in quantity and value by regions, product groups, business segments, customer segments, distribution channels and opening types. Development of average prices collectively and by product group, including forecasts for the next three years. Countries Germany, Austria, Switzerland Regions Germany: 5 Regions Austria: 9 Regions Switzerland: 8 Regions Clientele Segments Industrial & Office Buildings, Health Care Facilities, Education & Administration, Sport & Entertainment, Hotel Industry, Logistics & Transportation Sectors Event Catering, Meals Services, Personal Restaurants, Care Catering, Hotel Management & Public Gastronomy Methodology and Data Sources Market and competitive analyses are conducted through interviewing the most important manufacturers in the respective industry. All data are cross-checked for plausibility and evaluated by means of additional sources of information. The market models and forecasts are based on economic indicator models, which are developed individually for each market. The influencing factors are analyzed by means of multivariate regression analysis and updated each year. The economic indicators and environmental data are a result of secondary research of prestigious statistical institutes and are supplemented by internal market analyses. Interconnection -- Getreidemarkt 1 -- A-1060 Vienna Zurück -- Tel: 43 zum 1 Überblick info@interconnectionconsulting.com 26