Primax International Journal of Commerce and Management Research

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1 IMPACT OF TECHNOLOGY TRANSFORMATION ON JOB CONTENT WITH SPECIAL REFERENCE TO PUBLIC SECTOR BANKS IN NAGPUR CITY Priyanka Amlesh Deshmukh 1 Abstract Indian public sector banks have been going with tremendous technological advancement like Core banking, INFINET, NEFT, NECS, CFMS, Mobile Banking services etc. The advent of technological changes, especially extensive use of computers in the banking sector has changed the job content (work pattern). These technological changes brought significant changes in the organization processes and the success of new technology depends upon on the extent to which the employees are willing to adopt it. This research study not only relates the variables like complexity, usage and dependency with the job content but also investigates the various positive and negative effects of technology advancement on public sector banks. Keywords: Public sector bank, Job content Introduction The information technology has been spreading & transforming their hands in every sector. The most noticeable example is the banking sector, were the introduction of information technology related products likes internet banking, electronic payments, security investments, information exchanges etc. The usage of this advanced technology has been seen tremendous growth in banking industries from last several years. Now, banking sector are diversifying there services to reach more customer with less time. Information technology has significantly related with the performance of the bank, it reduce banks operational cost & facilitate transactions among customers within the same network. Computers are getting more sophisticated & it giving potential to banking sector even they could not dream about earlier. Personal computer was introduced in the banking industry during year 1980 s & now, it is one of the essentials need for bankers. Indian banks begun to use them in back-office operations & later cashier used them to service clients. The advancements in computer technology have led to application and adoption new IT investments that have changed the banking landscape in the country. The changes that new technologies have bought to banking are enormous in their impact on officers, employees and customers of banks. Advances in technology are allowing for delivery of banking products and services more conveniently and effectively than ever-before. After personal computer, new technology were introduced in banking sector i.e. ATM (Automatic Teller Machine). Cash dispensing is the main function of this machine, however due to advancement in technology, ATMs are able to provide a wide range of services, such as making deposits, funds transfer between two or more accounts and bill payments. Banks tend to utilize this electronic banking device, as all others for competitive advantage. Later internet banking has come out with various added advantage were customer access to their bank via a website & to enable them to enact certain transactions on their account after 1. Assistant Professor, KITS, Ramtek

2 giving security check. The advancement has been going on, & got one more innovation which allows customers to transfer funds instantaneously from their bank accounts to merchant accounts when making purchases (at purchase points). At the point of sale uses a debit card to activate an Electronic Fund Transfer Process. All these latest technology help the system to continue after banking hours, hence continual productivity for the bank even after banking hours. Banks and financial institutions rely on gathering, processing, analyzing and providing information and data in order to meet the needs of the customers. Banks were among the early adopters of automated information-processing technology. There s Anywhere Banking through Core Banking System, Anytime Banking through the new 24/7/365 delivery channels such as Automated Teller Machines (ATMs), Net and Mobile Banking. Indian Banks are continuously striving for enhancing service quality through Technology Management. The past few years saw some major milestone in the payment & settlement systems. The introduction of the Real Time Gross Settlement (RTGS) system has resulted in the compliance with basic core principles for systematically important payment systems of the Bank for International Settlements. E-Banking in the banking sector mainly comprises of ATM, EDI, EFT, EMT, Internet Banking, Tele-banking and E-cheques. Literature Review Suvod Kumar Karn & Dr. Kirti Agarwal (2013) analyzed the role of internet banking in Indian banking sector special reference to SBI. Many public sector banks have been undergoing various technological changes but the rates of adopting changes are very low & SBI is not the exception. With the increased competition in banking sector and increasing demand of customer is forcing banks to provide their service online Prachi et al, (2013). The younger generation is responding well to technological innovations the older generation is finding it hard to rely on new technology. Advanced technology has changed the banking operations from manual to technology which gives ease in operating. Technology helps to reduce repetitive and complexity of work pattern Shilpi Khandelwal (2013). Banking In the Nagpur City Banking in Nagpur is now an easy task people can find the branches of almost all the banks located in all the prime areas of the city. Nagpur city have all kinds of banks, from regional to national as well as international. Moreover, most of them have also spread out their ATM counters all across the district. The main attraction of banking at Nagpur is the fact that most of the banks here are nationalized banks that are now turning international so as to spread out its services to the global level. Hence, every banks are trying to offer customer friendly services that could match with the international standards. Moreover, these days the banks of Nagpur have also gone tech savvy so as to serve its net savvy customers and clients. Hence, the impact of technology in the banking sector can be witnessed in Nagpur also. Bank of India & State Bank is the leading banks in the district. Nagpur district is having a very vast network of banking services catering to the needs of people even in villages. Bank of India is having circle offices & 18 branches as well as State Bank of India comprises36 branches through out the Nagpur City.

3 Canara Bank has its Corporate Office at Bangalore. Bank is having Circle Offices and 11 branches, similarly Punjab National Bank having there 25 branches & circle offices across the Nagpur city. Objective of the Study To examine what are the effects of technological transformation on job content with special reference to Public Sector Banks in Nagpur City. Hypothesis Ho: Advanced technology has positive impact on job content Research Methodology Population of Study The proposed population of this study was the permanent employees of public sector banks in Nagpur city. Total Public sector banks branches in Nagpur city are 116. Researcher has selected 80 branches out of 115 branches of 05 major public sector banks in Nagpur city as a sample i.e. State Bank of India, Bank of India, Punjab National Bank, Union Bank & Canara Bank. Total population of all the banks of Nagpur City is 3000 approximately. Total Population of 05 selected banks was 1860 employees. Stratified sampling technique is used for data collection from the public sector banks employees in Nagpur City. 250 questionnaires distributed among the employees of public sector banks branches and out of 250 questionnaires 217 employees responded because most of the employees do not respond properly and it was very difficult to collect data from the respondents due to unwillingly response from the employees. After filtration 186 questionnaires considered for data analysis. Data has been collected for the period between September 2015 to January Sample Size: Five major public sector banks have been taken for this study & it include 1860 bank employees out of which 186 sample size took for further research. (i.e. 10%).The sampling population of this research includes 186 employees of Public Sector bank in Nagpur city. Out of which, 115 employees from clerical level and remaining 71 from managerial level. Sources of Data Both primary and secondary sources of data were used in conducting the research. The well structured questionnaire is the instrument used in collecting the primary data. Conceptual Framework (IT Factor) (Personal) Complexity Knowledge & Skill JOB CONTENT Expanded Task Variety of New Task Added Adequate Skill Requirement (Fig: 1: Conceptual framework)

4 Analytical Tools Used The descriptive cross tabulation and analysis was conducted using MS-Excel. The data from questionnaires was entered into the system for the purpose of analysis after required coding and preparations. To measure the variables provided in the conceptual framework Data Analysis: The main findings of the study are discussed under following sub-heads: Demographics 1. Gender Table: 1 Respondent s Profile Public Sector Banks Males 131 Females Work Experience: Table: 2 Respondent s Experience Public Sector Banks Less than 10 yrs 67 Between yrs 58 Between yrs 52 Above 30 yrs Cadre: Table: 3 Respondent s Cadre PUBLIC SECTOR BANKS Manager 71 Clerical Overall Impact of Technology transformation on job content Table: 4 Results Sr. No. Hypothesis Findings Correlation value 1 H1:Complexity of operating advanced technology has no impact on job content There is positive linear H2: The knowledge/ skill level of employees do not have an impact on job There is negative linear 0.146

5 content 3 Ho: Advanced technology has positive impact on job content There is positive linear Recommendations Following are the recommendations for improving Job Content: 1) Take adequate steps to redesign jobs, which are taxing to employees abilities and Capacities. 2) Adequate Job specification to be made whenever necessary to eliminate role ambiguity. 3) Work must be given according to his experience, skills, knowledge and qualifications so that he/she can cope easily with the role given to him/her. 4) Constant upgrading, maintenance of advance technology to avoid software and hardware malfunctions or breakdowns during working hours. Conclusion From the above study it can be concluded that after introducing advanced technology public sector banks growing in to international level. It helps to reduced duplicity & repetitive things at workplace. Advance technology is complex while operating but due course of time it can be overcome. Complexity has not any negative impact on job content. Bank employees face problems while handling technology, most of the time soft wares are not user friendly. Advanced technology brought variety of new task in the work pattern & employees are happy with these task which has newly added but they wanted to replace with the old task which is not much useful as per their daily work is concern. Additional skill is required apart from educational qualification for handling advanced technology. For that purpose bank management organizes training and development programs after introducing advanced technology at workplace. So, there is positive correlation. So, overall there is positive and significant impact of technology transformation on job content (work pattern) of public sector bank employees in Nagpur city. Bibliography Suvod Kumar Karn & Dr. Kirti Agarwal, Role of internet banking in Indian banking sector with special reference to SBI, International Journal of Management Research & Review. June 2013,Volume 3, Issue 6, Pp Prachi Mittal, Sneha Singh Jadaun & Manoj Kumar Dash, Computerization In Banks -Some Issues, IOSR Journal of Business and Management, Volume 8, Issue 4 (Mar. - Apr. 2013), PP Shilpi Khandelwal, E- banking: factors of adoption in India, International Journal of Management, Volume 4, Issue 2, March- April (2013), pp Berger, A. N. (2003), The economic effects of technological progress: evidence from the banking industry, Journal of Money, Credit, Banking, 35 (2), Economides, N. and Salop, S. (1992), Competition and integration among complements, and network market structure, The Journal of Industrial Economics, XL (1), Essinger, J. (1999). The Virtual Banking Revolution: The Customer, the Bank and the Future. 1st ed., International Thomson Business Press, London, UK.