The first blockchain-based social marketplace for handmade goods by trusted crafters

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1 The first blockchain-based social marketplace for handmade goods by trusted crafters

2 INTRO TANZO is a first of its kind social marketplace for handmade goods, where crafters are protected and craftsmanship is guaranteed. TANZO s distributed ledger technology ensures transparency within the platform, making it as open and as safe as possible for buyers and sellers. TRUSTED blockchain-based social marketplace for handmade goods Powered by TZO tokens LOW FEES 1.5% TANZO s main goal is to become a synchronised social platform, based on a completely decentralised trusted system, which ensures that all parties involved in any given transaction are equally protected. Buyer 35% COMMUNITY REWARDS DISTRIBUTION Crafter INDUSTRY METRICS The global market for handmade goods has tripled since 2008 and is currently becoming a $100 billion industry. In 2016, India alone exported $5.4 billion in handmade goods, a 15% increase over the previous year. During the same period, both China and Southeast Asia generated over $25 billion. The total size of the US crafts industry is now $43.9 billion, according to new research from the Association for Creative Industries (AFCI). With continuously rising demand, the industry projects that by 2020 the global handmade market will become a $150 billion industry. USA $43.9B Rest of The World $25B India $5.4B China SE Asia $25B Worldwide $150B $100B $150B 1

3 PROBLEM Most e-commerce platforms aren t well suited for true crafters who want to promote their craft or wish to sell their uniquely designed products at fair prices. Specifically, crafters are forced to compete directly with wholesale vendors and traders who often sell counterfeit or mass-produced goods on the very same platform and at much lower prices. Sometimes it becomes difficult to even spot the authentic handmade items amidst the volumes of low quality knockoffs that clutter the search results. SOLUTION TANZO s blockchain-based identity verification process ensures that only true crafters will be able to sell their handmade items on the platform. It is also a guarantee to potential buyers that all goods are truly handmade by the actual crafter who sells them. TANZO advantages include: comprehensive, easy-to-use service proof of product authenticity verified on blockchain payments with popular cryptocurrencies (BTC, ETH) transparent, decentralized bonus and reward system customer communication tools TZO token payments for platform services at a discount rate reliable reviews, incentivized by the reward system low transaction costs detailed sales analysis proof of identity low fees Crafter Other Online Marketplaces - HIGH LISTING FEES - PLATFORM FEES - HIGH TRANSACTION FEES - NO REWARDS + BLOCKCHAIN BASED + TRUSTED + LOW FEES 1.5% + REWARDS DISTRIBUTION ORDER Buyer 2

4 TECHNOLOGY TANZO uses geolocation and timestamp functionality, in combination with blockchain technology, to verify the identity and authenticity of each new crafter, as well as each new item. On TANZO, all crafters are real and are selling their own handmade goods under their own name. TANZO s integrated review system relies on smart contract records from each buyer-seller transaction, ensuring that all item reviews come from people who have actually purchased the item. TANZO s smart contract system is responsible for registering crafters and their products on the blockchain upon meeting the predefined conditions (verified profile, submitted product information, validated rates, payment provided before the product is shipped, etc.) Each product purchase is registered on the blockchain as a transaction. The smart contract system will also work as an escrow between buyer and crafter whenever payments are being processed in cryptocurrency TANZO APP QR CODE SCAN The buyer uses the app to scan the QR code, checking the authenticity of the product TANZO NETWORK AUTHENTICITY VERIFICATIONS Static and dynamic data are sent to the TANZO Network for verification. A medium-term solution is the integration of TANZAI TANZO s Artificial Intelligence engine. By observing and analyzing user behaviour, AI will be applied to augment interactions between the various TANZO users, to improve the recommendation engine, and also to detect and identify any counterfeit products or fake reviews. identity QR AUTHENTICITY FEEDBACK Sends results back to app 4 TANZO APP UNVEILS ALL DETAILS Details related to the product, including the crafter's information and storefront info. 3

5 TZO TOKEN FUNDS AND ALLOCATION MATRIX TANZO offers various payment methods within the platform, such as fiat currency, bitcoin and a few major altcoins. The TANZO community is supported by a reward system that utilizes TANZO tokens (TZO), an ERC20 cryptocurrency created to incentivize members of the platform and to generate wealth within the community. Items will be priced in fiat currencies for customers who may not be familiar with comparable cryptocurrency values. However, TANZO will incentivize users to use TZO tokens as their default currency for transactions by lowering or completely removing withdrawal fees and by giving out bonus TZO tokens as rewards for special achievements. % Tokens sold Geographical deployment Token utility 25% Soft cap reached European Union North America (US+CA) Fees Reward system 50% Mid cap European Union North America (US+CA) + Rest of Europe Fees Reward system + Premium memberships 100% Hard cap European Union North America (US+CA) Europe + EMEA + Asia + South America Fees Reward system Premium memberships 8% Team & Advisors 10% Reserve 10% Founders 2% Bounty 2% Third Party 68% Sold to the public Platform features Funds allocation Marketplace Social media networks Low cap funds allocation ($3.5 Million) 28% Marketing 43% Development Marketplace Social media networks + Referral networks + TANZO AI Mid cap funds allocation ($7.5 Million) 24% Development Marketplace Social media networks Referral networks TANZO AI (upgraded) + Guilds networks + Local social media Hard cap funds allocation ($15 Million) 20% Development TOKEN ALLOCATION 6% Legal 14% Operational 54% Marketing 5% Legal 17% Operational 3% Legal 63% Marketing 14% Operational 4

6 TANZO BUSINESS MODEL $0.05 CRAFTERS PRODUCT LISTING FEES 0.3<1.5% TRANSACTION FEE ROADMAP Q3 2017: Ideation and market research Q4 2017: Definition & analysis of the market opportunity (BASED ON PRODUCT VALUE) 35% ALL FEES COLLECTED WILL BE RETURNED AS INCENTIVES TO THE PLATFORM USER (REWARD) Q1: 2018 ICO campaign preparation Whitepaper Website TANZO TEAM Marketing materials Q2 2018: Private token sale Pre-sale event Georgi Manchorov Vassil Guenov Co-founder & CEO Co-founder & CTO Main sale event Token distribution Q4 2018: POC release Q2 2019: TANZO alpha version release Saad El Boury Dejan Jovanovic Advisor Advisor Q4 2019: TANZO v1 platform launch 5

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