Executive Education. nyimexec.com/minimba NYIM EXECUTIVE CERTIFICATE SERIES NYIM ACCELERATED MINI MBA

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1 NYIM EXECUTIVE CERTIFICATE SERIES NYIM ACCELERATED MINI MBA nyimexec.com/minimba EMPOWERED TO ACT. MOTIVATED TO MAKE A DIFFERENCE. Executive Education

2 Overview The NYIM Accelerated Mini MBA program acts as a navigation tool for high-potential functional experts with progressive experience in their functional area and equips them with a general management perspective. Throughout the program participants will evaluate strategies on how to increase productivity, better manage people and handle human resource issues. They will also explore the basics of financial and managerial accounting, understand how to assess their organization from an economic, financial and market perspective to support better decision making. Practically focused, The Mini NYIM program is designed to raise one s levels of self-awareness and build their strategic management, marketing and finance knowledge and skills all critical success factors for effective general management!

3 REALISE YOUR MANAGEMENT POTENTIAL The NYIM Accelerated Mini MBA program acts as a navigation tool for high potential functional experts with progressive experience in their functional area and equips them with a general management perspective. Throughout the program participants will evaluate strategies on how to increase productivity, better manage people and handle human resource issues. They will also explore the basics of financial management, understand how to assess their organization from an economic, financial and market perspective to support better decision making. Practically focused, The NYIM Executive Mini MBA certificate is designed to raise one s levels of self-awareness and build their strategic management, marketing and finance knowledge and skills all critical success factors for effective general management. To earn The NYIM Executive Mini MBA certificate, candidates must complete the following six (6) courses: 1 Management Skills for Managers 2 Sales and Marketing Information Management 3 Corporate Finance Principles 4 Mastering Business Communications 5 Strategic Marketing Management 6 Competitive Business Strategy PROGRAM BENEFITS > Identify, replicate, and nurture high performance behaviors. > Organize a strategic framework to develop sustainable strategies. > Gain a better unerstanding of how your business generates growth and value. > Develop critical thinking skills and financial acumen to excel in decision-making. > Generate superior customer insights for more effective marketing management. > Become a more confident manager with new knowledge, skills and self awareness- ready for new responsibilities. WHO SHOULD ATTEND: The NYIM Executive Mini MBA program is designed for high potential, highly motivated professionals; new managers; practitioners with management potential; experienced junior-level managers needing a boost. Recent graduates of any subject who are unlikely to have a postgraduate business degree, such as an MBA, will also benefit from this program.

4 Our Commitment 1Unsurpassed Learning Environtment The NYIM Executive Mini MBA program is designed for high potential, highly motivated professionals; new managers practitioners with management potential; experienced junior-level managers needing a boost. 2Authoritative Faculty and Industry Experts Our programs reputation rests largely on the talent of our program s instructors. All our senior faculty are teaching at leading business schools with a minimum of over ten years of university and corporate education experience. 3Flexibility and Accessability Participants are able to follow the program regardless of their geographic location, travel schedules and current job responsibilities. The executive design of our programs allow participants to immediately apply the skills they learn and solve real world problems. 4 Rigor & Relevance = ROI² We go beyond connecting theory to practice. We connect theory to your practice so you can become conversant in the latest thinking about how to lead a business and achieve meaningful and real results. PROGRAM HIGHLIGHT The 7X7 Maze Learning Activity Maze is an experiential learning activity allowing participants to explore leadership action that creates a shared collective vision. It challenges participants to move from an individual I can do it perspective to leveraging a network of peer leaders, to share information, hold each other accountable, build trust, navigate through complexity and explore the true value of a leadership network. TUITION Program Fee: $3,700 The cost of the program includes tuition, instructional materials, personalized assessments, breakfast and lunch. Accommodations are not included. FACTS 98% of those taking NYIM classes would recommend them to others. 4.5 is the average course evaluation out of years of experience on average in university/corporate education for our faculty. 30+ features for a collaborative learning environment. 40+ live contact hours on average required for our Certificate Programs. 2 months or less is the average length of our certificates

5 NYIM Executive Mini MBA 3 5 FINANCIAL MANAGEMENT > Introduction to corporate finance > Basic finance concepts > Reviewing an annual report > Operational budgeting > The time value of money > Measure management performance > Interpret and evaluate financial information > Value based management Guest Speaker: Ozzie Divinere, CEO of Forward Metrics a California-based technology company joins the class live via video conference to share expertise in Performance Measurement Exercise: Annual report examination and analyst interpretation MANAGEMENT > Introduction to management > The role as a manager > Organizing business resources > Creating a motivating environment > Motivating for enhance productivity > Delegation, performance and team development > Managing organizational change > Managing time effectively > Develop and action plan Assessments: An individual assessment developed by a leading consulting company on Leadership style Activities/Case Studies: 1. Introduction of the weekly planner tool 2. Examination and group discussion of Daniel Pink studies about Motivation PEOPLE AND PERFORMANCE > Maximizing people s performance > High performance coaching > Managing your own development > Benefits and limitations of teamwork > Recognizing and creating effective teams Assessments: Introduction to GROW model Activities: Peer coaching and practice real-world scenarios group work MARKETING IN ACTION > Introduction to marketing > Competitive framework and marketing mix > Segmentation and targeting > Customer value management > Positioning and product/service life cycle > Price and placement/distribution > Building and managing strong brands > Brand Measurement > Marketing strategy and planning Assessments: Checklist and Innovation mapping exercise Speaker: David Corbin, influential speaker and author - will be joining live via videoconference from USA to share expertise and facilitate group discussion in building and managing brands. BUSINESS STRATEGY > Introduction to strategy > Mission, aims and objective setting > Strategy definition and formulation > The analysis phase, The creation and selection process > Developing your strategy > Impact of financial drivers > The deployment phase Activities/Case Studies: 1. Mission & vision development tool 2. Action phase of innovation mapping activity 3. Case study on company splitting for profit enhancement (Bayer/HP) company splitting for profit enhancement 4. Boeing implementation case study LEADERSHIP > Leadership vs management > Influence and persuasion > Decision making tools for leadership > Establish or regain credibility > Sell your ideas and implement change Exercise and Assessment: The influence strategies exercise is a quick and easy individual assessment from a Leading consulting company that identifies strategies, evaluates effectiveness, and stretches the ability to impact others Case studies and activities: Navigating the maze activity: Video and discussion regarding cluster building and change from Matt Church

6 PROGRAM LEADER Axel Meierhoefer is an internationally renowned leadership expert and people development strategist. His knowledge and inspirational brilliance has helped thousands of managers and professionals to build new skills and achieve best of self and business performance. Axel is regularly consulting Fortune 100 and their teams to address their leadership development priorities and facilitate organizational change initiatives. His clients include companies like GE, Johnson & Johnson, Estee Lauder, Siemens, Merck, Bayer, Boeing, Verizon, and State Farm among others. He is also faculty at the American Management Association where he is delivering leadership and management courses in San Francisco, CA. Axel s real-world teaching style creates an enjoyable and challenging learning environment, utilizing best-in-class industry practices, interactive learning games and role-play activities. Axel holds a Ph.D. in Leadership and Change, and a MA in Organizational Management from Antioch University. OUR CLIENTS At New York Institute of Management Executive Education we work hard to ensure that your organization s investment in human capital results an immediate and significant return. Our world-class executive programs are designed to meet the learning and development needs of major companies in many industries. NYIM has recently powered the performance of: > ADP > Coca-Cola Company > Holland & Knight > Saks Fifth Avenue > Ann Taylor > Colgate-Palmolive > Kroger > Target > AT&T > Duane Reade > L'Oreal > TD Bank > Bank of America > Eataly > Nordstrom > Unilever > Boeing > ebay > Pfizer > Virgin Megastores > British Telecom > Google > Publix > Walmart > Campbell's > Hertz > Safeway > White & Case An excellent program that offers the opportunity to expand business thinking beyond the current state. I will definitely attend another NYIM program. New Business Development Manager, Google Inc

7 NYIM Executive Education About us NYIM is an executive education organization that is pioneering new approaches to flexible corporate learning which connect practitioners to capture knowledge, build skills, solve problems and generate innovative business ideas. Throughout our programs practitioners will be immersed in management development simulations that will challenge their current judgment, disrupt their ordinary ways of conducting business, and introduce them to new and unexpected ways of thinking. Customised Programs Why not consider a program that is fully customised for your organisation? We partner with organisations to co-design programs that meet your specific learning and business development needs. Our clients span the private, public and not-for-profit sectors across North America and Middle East. Executive Coaching We offer Executive Coaching through many of our programs and also as a standalone service for one-on-one or group development. Coaching improves knowledge retention and results in more effective learning application back in the workplace. Open Programs Our Open Programs offer intensive executive development across a diverse range of business competencies. Whatever your career stage or aspirations, there is a program to suit your needs. Select your next program from our portfolio. LEADERSHIP AUTHENTIC LEADERSHIP DEVELOPMENT EMERGING LEADERS FIRST LINE LEADERS HIGH IMPACT LEADERSHIP THE DIRECTOR AS STRATEGIC LEADER MANAGEMENT NYIM ACCELERATED MINI MBA MINI MASTER IN RETAIL MANAGEMENT PROCUREMENT MANAGEMENT VIRTUAL & REMOTE TEAMS MARKETING INTEGRATED DATA DRIVEN MARKETING CERTIFICATE IN MARKETING MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT THE WALLET ALLOCATION RULE SALES CERTIFICATE IN SALES LEADERSHIP CUSTOMER RELATIONSHIP KEY ACCOUNTS PROFESSIONAL SELLING RETAIL LEADERS CIRCLE RETAIL LEADERS CIRCLE US RETAIL LEADERS CIRCLE DUBAI Visit us at nyimexec.com to find out more.

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