Raise Your Volunteer IQ to New Heights!! Roe Parker, Trainer, Progressive Leader

Transcription

1 Raise Your Volunteer IQ to New Heights!! Roe Parker, Trainer, Progressive Leader

2 Overview The Problem Challenge to Dems Science of Communication Volunteers - Meet Their Needs Background (4 Big Ideas) Communication Meetings Action Projects

3 Communication is like riding a bike because.

4 The Problem

5 The Challenge for Dems False or Incomplete Media Coverage Ad Hoc Past Volunteers Limited Donations

6 The Science of People Applies to Volunteer Recruitment Retention

7 Psychological Variables Information & Impacts Are Felt in the Subconscious Values live here. Decisions are made here. Past Experiences Personal Perceptions Relationships Public Perception George Lakoff, Scott Wittkopf & Others

8 Understanding Humans Different Levels

9 Values Pyramid Weak Head: (Logic) Policies & Information Increase Food Share Benefits Heart: (Feeling or Compassion) Loyalty, Democracy, Freedom Recipients Don t Have Enough to Eat Strong Gut: (Deepest Values or Needs) Sex, Parent, Tribe; Fear is the Strongest Children are Going Hungry; Amy failed 1 st Grade- Hunger Research Proven George Lakoff & Others

10 Frames Define Your Moral Worldview Progressive Frame: Co-equal Parent Family Conservative Frame: Strict Father Family Community Value Paternal (Individual) Value Words Count - When we use the wrong words-conservatives tell themselves a story and create a frame in their mind

11 More About Candidate Time Boring Meetings Administrative Work Phone Banks Canvassing

12 - Environment - Politics

13 High Tech & High Touch Vulcan vs. Human

14 Success Formula = Success More Connections

15 Need to Explore New Ideas

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17 Volunteer Self-Interest (Organized Around Self-Interest Driving Factor) None Little Mild Politics Medium Direct (Most) Action Projects

18 Volunteer Types Fully Engaged Low Not Engaged Occasionally Engaged Partially Engaged High

19 Volunteer Continuum Timeline Attract Engage Sustain Time

20 Volunteer Moments of Truth 1 st Contact (Web, person, other) Contact w/ s Contact w/meetings Contact w/actions Day 1 Moment of Truth: Is the moment when a volunteer interacts with your organization to form or change an impression (judgement) about your brand, organization, or activity. Day N Key Questions What is the volunteer seeking? How does the volunteer feel after each moment? What is the volunteer experience over several moments?

21 Hybrid Strategy Success

22 Two Approaches to Volunteers Traditional Focus on Candidates Wait for Campaign (Gaps in Volunteer Recruitment) Limited Focus on Values (Values Filtered Through Candidates) Campaigns Wait for Campaigns Phone Banks Canvassing Supplemental Approach Increase Focus on Volunteers Limited Focus on Candidates 4 18 Months Before Elections Increased Focus of Values Communications One to One Rock Co. Dems Meetings In-direct Networking by topic Build Community Through Projects Build Networks through Social Contacts

23 Blend the Generations

24 Baby Boomers vs Millennials Value Baby Boomers Millennial Mission Lip Service Must Have Mission Independence Cares About Others Feelings Not a High Priority Meetings Discuss, Discuss Discuss-Action Technology Challenged, Likes TV State of Art-Web over TV Community Rotary Beach Sweep Family Family & Friends Friends Are My Family, Multi-generational

25 One to One Communications Assess Your Own Morals & Values Create a Progressive Frame Talk about morals and values first If needed, pivot the discussion to values Powerful: Ask The Other Person: What are you most proud of when you helped someone else without benefit?

26 Communications Newsletters, blasts, and Facebook, and meetings Start o 1) Focus More on Values 2) Morals and Action Projects Keep On Stop o Highlight Dem Candidates Connect to Values o Focusing exclusively on policy positions. Yes-Refer people to policy/media resources.

27 Meetings Increase variety of activities stop the sit and listen approach for every meeting. Mix it up from month to month Provide Orientations; Buddy System Make them more active Use membership meetings for planning action projects Increase the fun Increase opportunities for expression e.g. open mic Add music once in a while

28 Action Projects Meet and Then Act in Community Use Projects to Network (Jointly sponsor projects with other groups) Connect Projects to Values; Later to Campaigns Plan 1-3 action projects for 2018 Lots of publicity - Before and After In Person Contacts Postcards

29 Retaining Volunteers (and Connections) Meetings Welcome Orientation Mentoring (Buddies) Active Format Projects Appealing to Self Interest Environment Hunger Kids

30 Volunteer Management Incentive - A factor that drives performance to meet a goal. Delivers a tangible or emotional value Appreciation - A general expression of gratitude and demonstrates qualities of overall contribution Recognition - A specific expression for meeting or exceeding goal. Delivers an emotional value

31 Review Volunteers-Their Perspective Values Explore New Approaches Communications Meetings Action Projects

32 Customize to Your Progressive or Dem Group

33 In Conclusion In Conclusion