MANAGER, MARKETING OPERATIONS AND INNOVATION POSITION DESCRIPTION

Transcription

1 MANAGER, MARKETING OPERATIONS AND INNOVATION POSITION DESCRIPTION Position Title: Responsible To: Council Program: Classification Level: Manager, Marketing Operations and Innovation Associate Director, Marketing & Communications Marketing & Communications Management, Common Law Overview of Program Program Purpose The Marketing & Communications Program will help Council to deliver services to the city that enhance our liveability, improve prosperity and stimulate economic growth by communicating to the benefits of being a Smart, Green, Liveable and Creative city. Team Purpose The Marketing & Communications Team will also deliver an authentic and highly effective marketing and brand strategy that improves the City s brand, reputation and experience for the benefit of our ratepayers, city users and the wider community. Key Relationships / Interactions Internal Executive Leadership Group and Associate Directors. Subsidiaries of City of Adelaide (Rundle Mall Management Authority, Adelaide Central Market Authority) Staff Members across the Marketing & Communications Program Team Leaders and Project Leaders across all Portfolios and Programs Elected Members City of Adelaide staff members across all Portfolios and Programs External Relevant industry bodies External consultants and service providers Public and Private Sector counterparts

2 Primary Purpose Responsibilities The Manager, Marketing Operations and Innovation will; Lead and develop high performing, cross-functional marketing teams to execute, manage and measure strategic marketing plans and tactics across all areas of council. Direct the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the marketing function Lead innovation, create trends and demonstrate progressive thinking. Connect marketing to all other aspects of council and drive council brand and strategic initiatives so they are communicated and experienced through omni-channel interactions (traditional and digital). Build and Maintain strategic relationships with team and project leaders Integrate marketing strategy, guidance, processes, metrics and technology and lead the marketing infrastructure that supports the execution of Council s Strategic Plan initiatives The Manager, Marketing Operations and Innovation is responsible for; Ensuring marketing is strategically aligned with other key Program areas by connecting, communicating, and engaging with Program Managers, establishing a knowledge base of information and sharing insights back to the organisation. Working collaboratively with all members of the Marketing & Communications leadership team Developing a marketing governance process to ensure consistent messaging and adherence to brand standards and directing cross-functional implementation teams, in an effort to increase overall effectiveness of the marketing function. Conducting regular Marketing Operations reviews to align marketing strategy with tactics and ensure effective execution of strategic initiatives. Leading the Marketing Operations team in meetings and discussions, ensuring the groups are working on the right things, in the right amounts, at the right times. Scanning the environment for high-impact, high-leverage improvement and cross-functional collaboration opportunities Benchmarking the organisation s current marketing activities, performance and investment against industry best practices and developing appropriate continuous improvements. Providing oversight and guidance to prioritise projects of high importance and proactively managing stakeholder relationships. Providing leadership and development to the Marketing Operations Team to increase its human capacity and capability Maintaining the marketing memory of the organisation by creating a shared knowledge portal and repository of best practices. Developing, implementing and embedding customer-centric marketing and communication thinking, systems and styles across the organisation and within the team Forecasting and allocating resourcing to ensure successful delivery of communications activities and programs within agreed timeframes and budgets. Management - Manager, Marketing Operations and Innovation September PD Page 2

3 Workplace Health and Safety & Additional Responsibilities All employees are also responsible for; Complying with the Local Government Code of Conduct for Council Employees at all times. Supporting the application of and demonstrably engaging in the ACC s Equal Employment Opportunity, cultural diversity and ethical practice policies. Taking reasonable care to ensure their own safety and not placing others at risk by any act or omission. Attending WHS training and following instructions and advice provided. Complying with the requirements of the ACC WHS management system. Ensuring WHS legislative compliance is maintained within the program or area of corporate responsibility. Implementing the ACC WHS management system within the program or area of corporate responsibility. Undertaking activities to achieve WHS objectives and targets. Identifying and allocating the human and financial resources to ensure a safe working environment is maintained. Scheduling all reasonable hazards for assessment and control by elimination if possible. Understanding the organisation s OHS&W and Injury Management policy and procedures and undertaking your role within these. Using and caring for equipment, including personal protective equipment, as instructed. Not intentionally or recklessly interfering with or misusing workplace equipment and supplies in a manner that could adversely affect health, safety or welfare in the workplace. Management - Manager, Marketing Operations and Innovation September PD Page 3

4 Selection Criteria Candidates should ensure that their application clearly demonstrates their ability to meet the Criteria detailed below. Qualifications People Management Financial Skills & Acumen Technical Knowledge & Experience Project Management Innovation & Initiative Tertiary qualifications (degree level or above) in Marketing or Business related field required Demonstrated ability to successfully lead, manage, influence and develop high performing cross-functional teams through times of organisational change. Proven ability to negotiate, motivate, develop and influence others towards common organisational outcomes. Posses a rich background in the digital marketing industry coupled with outstanding people management skills, handling the day-to-day operations of the marketing & innovation functions. Demonstrated ability to understand and manage budgets and reporting principles and practices in accordance with corporate objectives and strategic direction. Possesses experience leading and delivering complex enterprise solutions Extensive experience in digital marketing and senior operational management Demonstrable experience with digital strategy and transformation, digital marketing, content, commerce, mobile, UX, CX, JavaScript, , lead generation, SEO/SEM, social media and website metrics/ analytics Advanced knowledge of HTML, CSS, CMS platforms, CRM and prior experience building online brands Demonstrable experience of best practice marketing and communications processes and practices. The ability to evaluate and advise on the outcomes of marketing activities. Strong analytical skills and data-driven thinking, comprehensive understanding of digital technologies and up-to-date with the latest trends and best practices in online marketing and measurement Demonstrable understanding of project and change management processes and practices. Demonstrable experience in both operational and project management Creative and business ideation, employing design thinking and innovation. Ability to evaluate and adopt emerging technologies and provide thought leadership Proven experience in managing and applying continuous improvement to the development and delivery of strategies, initiatives, programs, policies Management - Manager, Marketing Operations and Innovation September PD Page 4

5 and procedures. Resource Management & Decision Making Decision-making and resource management capability that demonstrates an understanding of staff, customer and business needs. Ability to take direction/feedback with minimal context and immediately begin to execute accordingly Professional Development Customer Commitment & Integrity Collaboration & Communication Administrative Skills Government Experience A commitment to ongoing professional development and continuous learning. A commitment to internal and external customers demonstrated through the provision of timely, reliable and expert advice on matters within area of responsibility. Proven ability to build positive relationships, consult and communicate with all levels of management, staff, government agencies, stakeholders, and the community, both verbally and in writing. Highly developed written and verbal communication skills. Demonstrated ability to identify key issues and present recommendations in a concise and logical manner. Strong organisational and time management skills and the ability to prioritise, set deadlines, solve complex problems and make effective recommendations and decisions. An awareness of Occupational Health Safety & Welfare issues, standards and actions in the work place. Experience working in a government environment. Desirable Resources & Budget Number of Staff Reporting to this Position 3 Direct Reports (+ 13 indirect reports) Financial Delegation ($) $X Other N/A Management - Manager, Marketing Operations and Innovation September PD Page 5

6 Our Values Our values will guide us towards becoming a stronger, more effective organisation with a positive and mutually beneficial work environment for everyone. Achievement Delivering Councils outcomes Collaboration Working with others Customer Commitment Understanding and meeting the needs of others Integrity Honesty, Trust, Response and Ethics Innovation Finding a better way to deliver Celebrate our successes and recognise the achievements of our people. Promptly deliver the services, policy and assets that realise the goals of Council. Set clear achievement goals and give people what they need to deliver on them. Continually give and accept performance feedback. Work across divisions to achieve outcomes that require a team effort. Make the effort to support, understand and value others. Focus on sharing information with others to achieve shared goals. Support our community. Deliver on our promises. Take ownership and follow through. Listen to our customers and have empathy. Provide exceptional service to all. Do what we say we will do. Listen to and value the perspectives of others. Display behaviours that reflect our organisational Values. Respect each other. Look for options and ways to say yes instead of no. Have the courage to put forward bold proposals if they will deliver the results we want. Reward new ideas for delivering outcomes and people who take calculated risks. Will always identify the solution, never just the problem. Management - Manager, Marketing Operations and Innovation September PD Page 6

7 Special Conditions Performance will be based upon the delivery of the agreed goals recorded in your Performance Review documentation. Some out of hours work may be required in order to meet the requirement of the role. An unencumbered Drivers Licence may be required. A satisfactory Police Clearance may be required. A satisfactory Medical Clearance may be required. Where applicable, I have reviewed and understand the delegations associated with this position. Physical Demands The below table summarises the physical demands of this role. Task Work Area Physical Demand Rating Office Workstation Various Very Light Work Physical Demand O F C Description FCE Notes Sitting Ergonomic adjustable chair Critical Range of Motion: Standing Walking Accessing folders, p/copier, talking to others Meeting with others, moving between rooms Climbing Option to take the stairs Bending Squatting Reaching down to low shelves, p/copier Reaching down to low shelves, p/copier Gripping Mouse, stationary, phone Forward Reach Lift Carry Typing, using the mouse, phone usage Light items, folders, paper and documents Short distances with in the building /office O = Occasional (1 33%), F = Frequent (34 66%), C = Constant (67 100%) Shoulder to 90 flexion. Lift Capacity: Up to 2kg (ream of paper). Push / Pull Force: N/A Environmental Factors: Indoor. Carpet in most offices. Lift access in most buildings. Task Rotation: tasks are varied by the worker. Pause exercises, stretches and standing up are self-directed by the worker. Workers can alternate sides with the computer mouse. PPE: Office attire and appropriate footwear. Management - Manager, Marketing Operations and Innovation September PD Page 7

8 Agreement This Position Description is only descriptive of the type of duties to be undertaken by your during your employment and you accept the Corporation may require you to carry out any duties which are within your skills and competence. ** Electronic Offer** By accepting your letter of offer electronically you are agreeing to the work profile / job description attached to your offer. Associate Director Date / / Associate Director Employee Signature Date / / Employee Name Management - Manager, Marketing Operations and Innovation September PD Page 8