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2 <Insert Picture Here> 1 Kasım 2011 Swiss Hotel İstanbul Mobile BI More Than Dashboards on a Tablet Geospatial Intelligence Location, Location, Location! Erkan Özden Satış Danışmanı erkan.ozden@oracle.com

3 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.

4 Agenda Overview of Oracle BI Mobile Business Intelligence & Geospatial Analytics DEMO Q & A

5 <Insert Picture Here> Oracle Business Intelligence Mobile VIDEO

6 Oracle Business Intelligence Mobile Built on OBIEE 11g Optimized for smartphone and tablets Apple iphone, ipad and ipod Zero training to interact with data on mobile devices OBIEE Security Model SSL, SSO,VPN "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains 12

7 Oracle Business Intelligence Mobile Lower TCO through Content Reuse Reuse of OBIEE content, including: Actions Agents Scorecards Complex Dashboard Interactivity Guided Navigation And more "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains 13

8 Oracle Business Intelligence Mobile Enhanced for Smartphones & Tablets Gestural interactions Orientation Recognition Optimized Layouts "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains 14

9 Insight-to-Action Action Framework Integration "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains 15

10 Mobile Analytic Applications Over 30 ERP, CRM and industry specific mobile analytic applications Pre-build for faster time to value Support for Oracle ebs, PeopleSoft, Siebel, JD Edwards and SAP "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains 16

11 Oracle Business Intelligence Mobile Prerequisites Foundation Requirements Oracle BIEE 11g Need licensing for components used (Dashboards, Answers, Delivers, Scorecard, Publisher) App Requirements Downloadable from Apple itunes App Store Single binary for iphone & ipad Devices supported iphone 3GS, 4 ipad, ipad 2 Smartphone OS ios 4.2.1, 4.3, 5 "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains 17

12 Complete. Open. Integrated Mobile is first-class component of Oracle Business Intelligence 11g Data Integration Scorecards Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Office Integration Search Detect & Alert Collaborate Mobile Embedded Common Enterprise Information Model Common Metadata Foundation across all Data Sources Common Security, Access Control, Authorization, Auditing Common Request Generation and Optimized Data Access Services Common Clustering, Workload Management, & Deployment Common Systems & Operational Lifecycle Management OLTP & ODS Systems Data Warehouse Data Mart Exadata OLAP Sources Packaged Applications (Oracle, SAP, Others) Unstructured & Semi-Structured Excel XML/Office Business Process "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains 18

13 What Is Geospatial data? Customer Locations Product Locations Sales by Regions Every House for sale Social Economic Figures Every Truck, Plane or Car Every Crime Scene Every Flu Victims Address

14 More examples of Geospatial data Location of Assets Location of Mobile assets in: Hospitals (Wheelchairs, Infusion Pumps) Workshop (Repair Equipment) Office (beamers) Properties Location of People Nurses, Doctors Security Guards Employees in Risky Environments Prisoners In-field personnel Customers

15 Spatial data is everywhere! About eighty percent of all data stored in corporate databases has a spatial component Franklin, C. An Introduction to Geographic Information Systems: Linking Maps to Databases. Database, April, pp

16 How do we use Geospatial Information?

17 I Spend, Country Invoiced Quantity Year Plant Location Country, State Suppliers Spending Type Spend Suppliers Buyers Invoiced Quantity Year Buyers Spending Type

18 Map driven filters, or prompts, in BI dashboards Only Possible With Spatial Analytics Show POIs within 500mt of selected address

19 Spatial as part of the BI environment IDC's Business Analytics Software Taxonomy, 2010

20 Why merge BI and Geospatial? Imagine you are a decision maker in public or private sector You will certainly have difficulties answering questions like: Where are the urban spots that are more sensitive to hurricanes, tornados, flooding or droughts in North America? Which is the best location to open a new retail store? Where next should we distribute our swine flu vaccines, based on the current outbreak?

21 What is Geospatial Business Intelligence or simply Location Intelligence? Business Intelligence Location Intelligence Systems that; Enable efficient multi channel access and analysis of enterprise information Provide a platform for timely decision making Are user driven self service Typical BI systems provide the Who, What and When dimensions Spatial BI, the integration of BI and GIS, adding the Where factor to the analyses which; Enhances the Who dimension by tying third party data (such as market potential) to internal enterprise data. Enables analytics based on the Where factor with intuitive mapbased visualisation that might reveal spatial relationships, dependencies or trends difficult to otherwise indentify.

22 Location Intelligence Boosts traditional Decision Making BI provides the WHO, WHAT & WHEN Geospatial provides the WHERE Reveals spatial relationships, trends, clusters and patterns undetectable with traditional BI. Detect links, patterns and trends depending on the spatial context.

23 Spatially-enabled Enterprise BI Reduce IT backlog while increasing self-sufficiency Business Users & Field Personnel Improved decision making More intuitive & relevant MIS Greater utilisation of GIS & DWH investments Spatial Analysts & Operations Proactively deliver shared maps & alerts to the broader user community Answer new types of analytical questions using the built-in Oracle Spatial functions Access to all enterprise data IT Dept Less time custom coding data extracts Focus on data infrastructure, metadata model, tuning performance, security

24 <Insert Picture Here> Oracle Business Intelligence Mobile DEMONSTRATION

25 Oracle BI Mobile Summary Author once, deploy anywhere Over 30+ ERP, CRM and industry specific analytic apps View, Analyze and Act Optimized for mobile devices Same security model

26 For More Information search.oracle.com Mobile BI or oracle.com/businessintelligence11g

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