Some of the key features of 2007 s promotional strategy are:

Transcription

1 1

2 Sponsorship Details The 2007 Canadian National Appaloosa Horse Show will be held in Brandon, Manitoba. This year commemorates a very special year for the Appaloosa breed in Canada, as it is the 50 th Anniversary of the Canadian National Appaloosa Horse Show. This year, we want to make the event larger and more recognized than ever before. This expansion will be met by our establishment of committees and intensified planning at all levels. The ApHCC is a strong non-profit organization that provides programs for all Appaloosa enthusiasts and maintains the official registry for Appaloosa horses in Canada as recognized under the Animal Pedigree Act. Appaloosa breeders in Canada have strived to produce high caliber stock. Our Canadian Appaloosas have been exported all over the world, with champions ranging from Canadian Nationals to the Championships at International competitions including the World Appaloosa Horse Show.. We are seeking those companies that we believe will help us to produce a vibrant and publicly recognizable event. Some of the key features of 2007 s promotional strategy are: Improved Signage both in and out of the Agriculture Centre of Excellence TV, radio, national magazine & newspaper exposure (platinum sponsors get mentions, as appropriate) Promotional packages handed out to the over 400 involved exhibitors/handlers/owners. (Exhibitors come from all over Canada and the US, as far south as Texas. Attendees will see YOUR product first hand in form of information, discount coupons, pens, or whatever medium you choose.) Trailer and truck exhibits truck & trailer display available) Exhibitor s social: available for product display upon sponsorship. Seeking SILENT AUCTION items. Friday Night s Appaloosa Extravaganza : Display of the Appaloosa talent including jumping, reining, Native dress competitions, colourful halter competition, youth team competition and games. Admission will be FREE for our 50 th Anniversary event. 2

3 Guide for advertisers and Sponsors Souvenir Program advertising rates*: Size Print ready Custom made Business card size $40 $50 ¼ page $50 $60 ½ page $75 $90 full page $150 $200 inside front or back $200 $250 cover (first paid) back cover $250 $300 * All prices plus GST (6%) Deadline for program entry - June 20 th (tent) (If you place ad in Fall issue of The Appaloosa as well as the National Show Souvenir Program, 5% discount - The Appaloosa Magazine is distributed FREE of charge at the 2007 National Show plus mailed to a circulation of ~1500) Sponsorship Classifications Business Card Sponsor: $75 (cash). Provides a business card ad in the Souvenir Show Program and listing in the Souvenir Show Program as a Sponsor CLASS Sponsor: $150 (cash) Includes presentation of National Champion Trophy & ribbons to class winners. This sponsor can put their business card in the program for only $20. Deadline for program entry - June 20 th (tent). BRONZE Sponsor: $250 - $499 (cash and/or product) Shall be named sponsor of a class of your choice (includes presentation of National Champion Trophy & ribbons to class winners.) 2 x 3 professional sign to be hung in arena Business card ad in program Your promotional item(s) will be placed in exhibitor s packages SILVER Sponsor: $500 - $749 (cash and/or product) Class sponsor (as above) 2 x 3 size professional sign to be hung in arena Quarter page ad in program Named sponsor of an overall award (award buckle, blanket, jacket, etc. As determined by sponsor and committee ) Will be mentioned as sponsor in The Appaloosa magazine. 3

4 GOLD Sponsor: $750 - $999 (cash and/or product) Class sponsor (as above) 3 x 4 sign to be hung in arena Half page ad in program Named sponsor of an overall award (as above ) Will receive advertisement in The Appaloosa magazine. Mentioned as a Gold level sponsor in advertising (tv/radio) PLATINUM Sponsor: $ $1500 (cash and/or product) Event sponsor (youth party, exhibitors banquet or Fri Evening performance presentation time/space provided) 4 x 6 sign to be hung in arena Full page ad in program Will receive advertisement in The Appaloosa magazine. Mentioned as Platinum level sponsor in advertising (tv/radio) Your Logo included on exterior sign outside of Keystone. Visible to heavy public traffic. YOUTH TOURNAMENT Sponsor: $2400 (only one available) Youth Team Tournament event sponsor 4 x 6 sign to be hung in arena Full page ad in program (back cover) All benefits as per Platinum Sponsorship PLUS + additional Radio mentions Constant mentions throughout show, as team tournament is ongoing for 6 days and throughout award ceremony Sponsor name on all Youth Team Awards For more information, sponsor package or to arrange your specific needs, please contact: Jocelyn Kish-Lafreniere, Show Promotional Chair at (204) or at: horseaddict@yahoo.com or contact the ApHCC office at (403) , Suzanne Fjordbotten or Carol Brooks aphcc@appaloosa.ca 4

5 SPONSORSHIP AGREEMENT Please check your level of Sponsorship of the 50 th Canadian National Appaloosa Show CUSTOM Sponsor Package PLATINUM Sponsor GOLD Sponsor SILVER Sponsor BRONZE Sponsor CLASS Sponsor Business Card Sponsor Details of Agreement (Outline items or cash to be provided, class preferred, etc.), Cheques to be payable to Appaloosa Horse Club of Canada Cash Value of Product, if applicable Company Name Address City Province/ State Postal Code Contact Person Title Phone number Fax number address Sponsor Representative Date Submitted Return to: Appaloosa Horse Club of Canada Box 940 Phone: Claresholm, AB T0L 0T0 Fax: