ebooks or Webpages How to

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2 Introduction A lead magnet is a lead generation strategy where you offer free content in order to gain the customer contact information. This is typically called an ethical bribe as we are persuading them to joining our mailing list in exchange for the lead magnet. We offer lead magnets so that we can build a list of laser targeted customers. We ensure this by creating a lead magnet that is sympathetic to our end goal. So we need to consider what the purpose of the list is. Once we know this and what we are hoping to sell to them we can create lead magnets that are consistent with the end message. When creating lead magnets consider not only the endgame, but also that we need customers to trust us. This can be achieved by creating lead magnets of real quality in terms of content and quality. Make sure it always look professional, provides value and is easily actionable by the customer and this will breed trust.

3 ebooks or Webpages guides - Create a step by step tutorial on how to do something that people have difficulty doing. Articles - This is literally limitless. Create a article which focuses on a specific topic. Break something down or create a manifesto. Case studies - Document how you and or someone else achieved something. Explain the processes and the achievements. Resources list - A simple list of products or service that you recommend. First chapter of your book - If you have written a book give the first chapter away for free. Entice people to read/buy the rest. Cheat sheets - Simple one page document that lists steps required for a certain task. Quick start guide - Similar to the cheat sheet, create a simple step by step list of how to get started with something. Reviews - Create a review of a product or service that people will be interested in, need or want. Flow charts - Sometimes you can only show certain process and how one leads to another in a flow chart. Mindmaps - Similar in ways to the flowchart can be a lot more complex. Explain and show how thought processes lead to and from others and back again. Entire business models can be simplified into a impressive mindmap. Transcripts - Any interview you have produced ca be transcribed for people that prefer to read.

4 This lead magnet is very easy to put together. Effectively you just need a word processor. All computers come with one, but nowadays we also have the cloud based services like google docs. Once you have finished save the document as a.pdf Try and incorporate some simple graphics to make it look individual. Essential resources docs.google.com Googles cloud based office suite canva.com Simple graphics freemind.sourceforge.net Mind maps draw.io Flow charts

5 Video or Audio Over the shoulder tutorial - Using screen capture software you can show people how to do something technical or something as simple showing people how to find something on the internet. Discussion - Be on camera, over Skype or over the shoulder and take written article to the next level by really showing your viewer your personality. Interview - Find someone who knows something, or is somebody. Pick their brains. Do this in person or using skype (just remember to record it). Presentation - Produce a formal presentation using slide or other props. Be on camera in private or in front of an audience or just record your screen over the shoulder style. Drip fed weekly series - Create a series of short videos that lead one from the other and drip feed it to your audience over a series of days to keep people interested. Mini course - Like cheat sheets. Keep it simple. With a free course you do not need to go into great detail, its free! Go over the basics Product review - Again this can work well either on camera or over the shoulder. This depends on the type of product, but also your confidence on camera. Again this one is very easy. Get some screen capture software and record your screen whilst you talk over. This method give you numerous opportunities. Alternatively get yourself a camera with video capabilities and film yourself or someone else. Lastly record audio, use simple computer software or even record from your phone and the recording to yourself! Simple.

6 Essential resources techsmith.com/camtasia.html Camtasia screen recording t elestream.net/screenflow Screenflow screen recording skype.com skype video and voice online calling A video camera Your mobile phone

7 Support Phone call - Offer a service or coaching one on one. Be careful this can be time intensive. Skype call - Offer a service or coaching one on one. Be careful this can be time intensive. Although on Skype there are instant (test) messaging facilities. support - Provide support and advice via at your leisure. Reviews, critiques and advice - Review peoples work, product, services or document with reasoned advice. Access to Facebook groups - Bring likeminded people together. Providing support can be time intensive so beware. But you will build stronger and closer links with your audience. If you have the time speak to people via skye or phone, alternatively chat via or via Skype instant messaging. skype.com skype video and voice calling facebook.com facebook groups

8 Software Wordpress plugins - Create or buy the rights to a simple wordpress plugin that provide a simple feature to a wordpress blog. Apps - Create a free mobile phone app. Tools - Create a simple tool that can be used on or offline. This is definitely more advanced. If you cannot create software yourself you will have to employ someone to do this or buy the right to pre made software so you can redistribute or rebrand it. However the benefit are that you are really giving something away that people will remember. They will see value. Essential resources whitelabelplugins.com PLR products

9 Templates Check lists - Create check list that people can fill out and get involved. These work well with mini tutorials in that they assist people in reaching the target. Cheat sheets - Give away cheat sheet that people can alter change and have as their own. Spreadsheets - If you have a system that work, share your secret. Let people see your spreadsheet so they can adopt the process. Remember to remove your own personal data first. Mind maps - Similar to the cheat sheets, get people involved. Graphics - Somewhat more advanced.but if you can create graphics for certain purposes that can be edited these would be useful. Example - Facebook advert picture at the correct size and shape. This combines section 1 and 4. Our friend the word processor helps us out no end. But remember we can always enlist experts for the things we cant do. Just ensure you have the rights to redistribute other peoples work. Essential resources docs.google.com Googles cloud based office suite canva.com Simple graphics freemind.sourceforge.net Mind maps draw.io Flow charts

10 Webinars Lectures - Just like an article or a tutorial. In some way like when we were back in school, but so much more fun. Q&A - Seek peoples questions in advance and provide your opinion in the formal setting. Product reviews - Carry out a in depth review and then try and sell it at the end. Hangout group discussions - Get people involved.chose the subject but let the audience dictate the questions. Be confident. Interviews - Find someone who knows something, or is somebody. Pick their brains. Do this in person or using skype (just remember to record it). Essentialy similar to the video section. But you will need something that will persuade people to specifically jump onboard a call at a specific time. So there needs to be serious value. However there is alway the chance to sell in a webinar as you have a targeted audience who are all eyes. Essential resources gotomeeting.co.uk/webinar Go to webinar software hangouts.google.com google hangouts

11 Other Free offers and coupons - Obtain a discount to a service or product then simply publicise this discount to get an opt-in. Free trial - If you have a service or product, why not offer a 7 day free trial. Alternatively find someone else who does have a free trial an simple let people know about it via your landing page. Membership - Give people free membership to your website. Waiting list - Got something bigender wraps? let people know about it and then persuade them to opt in for more details. Affiliate recruitment - Ask people to join you. Surveys - Give people the opportunity to have themselves heard.