top 10 signs of january 2018

Transcription

1 S N A P S H O T J A N U A R Y Explore top 10 signs of last month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships. S I G N M E S H. C O M top 10 signs of january 2018

2 consumer insights Consumer insights around media, purchase and lifestyle behavior 1

3 A worldwide survey conducted in the summer of 2017 found that already two out of three people in the US are watching Netflix on-the-go. 44% also answered that while streaming TV shows or movies on their phone they caught someone snooping on their screen. And 22% were embarrassed by what they were watching. 11% had even a movie or TV show spoiled because they peeked at someone else's screen in public. Source: I N S I G H T S C O N S U M E R Netflixing In Public Is A Thing

4 Xennials are the in-between generation with the youngest members of generation X and the over 30 millennials. They are marrying later if at all, creating new career paths, and are putting more emphazise on experiences rather than buying property. 59% of them aspire to be entrepreneurs in the US and 64% consider themselves digital natives. Source: I N S I G H T S C O N S U M E R Xennials - An Interesting New Cohort

5 business innovation Signs and innovations around new products, services and ventures 2

6 A Wallet In One The Edge Smart Card is the same size as regular credit and debit cards, but with a small screen to display which card is being used at any given time. A button allows users to switch between up to 20 different cards. It supports magnetic strip, EMV chip as well as NFC purchases, and each charge can last up to two weeks. It comes with a wireless charging pad and an app for biometric verification for each purchase. B U S I N E S S I N N O V A T I O N Source:

7 Philip Morris Quit Cigarettes Philip Morris is the world s largest tobacco corporation and announced that their 2018 New Year s resolution is to quit smoking. They have positioned themselves with a new manifesto which is designing a smoke-free future. They have begun selling smoke-free products such as e-cigarettes and heated tobacco, and they re even seeking permission to print information on how to quit smoking inside packets of cigarettes. B U S I N E S S I N N O V A T I O N Source:

8 communication Signs and examples around advertising, content marketing, CRM and loyalty 3

9 In a bid to boost brand awareness and consumer engagement, Gatorade are launching a show on twitter in the form of short, live-streamed videos. Titled The Debut the series will cover various high school basketball matches and presented by TV and YouTube personality Rachel Demita together with two former NBA players. Source: C O M M U N I C A T I O N Gatorade s Live Twitter Series

10 World s Most Exclusive Ad C O M M U N I C A T I O N For the upcoming Superbowl, Skittles are screening their ad a little differently. No-one, apart from one teenage fan will ever see the ad, and instead they will be live streaming only this one person s reaction to the ad on their Facebook page, where anyone can tune in. Source:

11 experience Signs and interesting practices around retail and POS spaces, events or installations 4

12 The Kickstarter Store E X P E R I E N C E Not working with Kickstarter but instead direct with product brands, a group of Singaporean entrepreneurs (We the People) launched stores where people are able to see and interact with products launched on Kickstarter. Within the store, each product is displayed along with some information about the funding it reached on Kickstarter compared to their goal, effectively acting as recommendations from people who literally put their money where their mouths were. Source:

13 Google s Voice Activated Gumball Machine E X P E R I E N C E Google made a big effort at this year s CES event in Las Vegas to showcase their Google Assistant voice technology. Among their various displays was a giant gumball machine which answered visitors questions and dispensed prizes, from smart speakers to gift cards. People had to give the representative a giant coin who activated the machine, and they could then ask a series of questions which the machine would answer, of course using Google Assistant and the pros given would be related to the questions asked. Source:

14 partnerships Signs around sponsoring, interesting brand and media cooperations, influencer marketing 5

15 Snapcodes In Fashion P A R T N E R S H I P S Together with Snapchat, French fashion retailer Coach have created pins with embedded Snapcodes. The limited edition set of pins available via Coach mark the first time a brand has created a product with technology embedded in it. Users are able to scan the pins to access an arcade game based on Coach s holiday video campaign. The pins have been given away as prizes to Coach customers who took part in a free online or in-store quiz. Source:

16 A joint press release of NYX and Samsung announces that the makeup company and tech giant will work together to bring Virtual Reality makeup tutorials to stores. Three beauty vloggers will create the content which will be available on Samsung Gear. It is calle Impossibly NYX Professional Makeup and is rolled out in the brand s stores in Customers will learn more about chosen products and can receive special offers. Source: P A R T N E R S H I P S NYX x Samsung

17 D E M O A This report has been created with the signmesh innovation hub. A tailored dashboard of curated insights and business cases to keep your company ahead of the learning curve and inspire ongoing innovation. visit signmesh.com R E Q U E S T want more? request a demo

18 S I G N M E S H Find out more about signmesh The companies behind A B O U T about signmesh The signmesh innovation hub is a service brought to life in a collaboration by LHBS Consulting and LOOP New Media. signmesh helps to create a company culture of innovation and keeps your team inspired and up to speed.