Get Hired: Helping Your Clients Rise to the Top of Google Rankings Using Social @sabrina_woods
|
|
- Frederick Carpenter
- 5 years ago
- Views:
Transcription
1 Get Hired: Helping Your Clients Rise to the Top of Google Rankings Using Social Media
2 Nancy Richmond Presenters Florida International University Amanda Peters Harvard Kennedy School Sabrina Woods Northeastern University * Holistic Career/Life Coach * Linkedin Trainer
3 What we will cover What is SEO? Why should you (and your clients) care? What should your clients share and where? Brand Content Engagement and Tools Evaluating your clients SEO impact
4 Social Media Experience?
5 What is SEO?
6 What is SEO? Search Engine Optimization Maximizing elements of your online presence to get unpaid traffic and exposure With SEO, the goal is to have the positive and on-message rise to the top of search engine results and show up often, while the negative is buried Google is just one of many search engines, but with 66% of search, it is our focus for today Source:
7 But Why Should You Care? Source:
8 Why should you care? Your clients will be Googled You want them to be able to: Manage their reputation Advertise (and to the right audience) Be FOUND for keywords for their profession by employers or potential clients Communicate their (current) brand
9 Why Should You Care? Recruiters are searching for candidates The single greatest opportunity for recruiters in 2013 is increased access to passive candidates via social media (p. 3) 98% of respondents used social media for recruiting in 2012 Bullhorn Social Recruiting Report 2013
10 1 Billion names are searched on Google everyday What ranks highest on Google? Let s take a poll.
11
12 Which of these rank highest on Google? A. Google+, About.me, YouTube B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, Slideshare
13 Infographic: How to rank for your name in Google
14
15 BRAND
16 What s Your Brand? Get your name Profile descriptions Your own website About.me Brandyourself.com
17 What s Your Brand? What do you want to be known for? Get your name Profile descriptions Local
18 What s Your Brand? Your own website Free Weebly & Wix
19 What s Your Brand? Examples Wix.com Weebly.com
20 What s Your Brand? About.me
21 What s Your Brand? Brandyourself.com
22 CONTENT
23 Content Contributing original, quality content, on a regular basis Keywords and phrases Starting a blog (and getting posts indexed) Including photos and videos on all sites Ensuring all sites work on mobile
24 Quality Content Content is key, in context, on topic and up-to-date Geared to the reader, not to the search engine Source: Searchengineland.com/seotable
25 Why it Matters for SEO
26 Keywords
27 Blogging
28 Images and Videos are King Images and Videos are Vital
29 The Future is Mobile The Future Is Mobile
30 Proofread Content Spell check/carefully review content Misspelled words will not help your SEO
31 Linking/Guest Blogging
32 TOOLS LinkedIn Twitter Google+ Facebook Klout & Brandyourself
33 LINKEDIN
34 Linkedin - Customize your Public Profile URL
35 Linkedin - Keywords Keywords really are key Have an SEO & Human Friendly Headline Summary
36 Linkedin - Skills / Endorsements
37 Linkedin How do you know if you re successful? If have paid account, you will know what terms people use most to find your profile
38 If have free account.. Linkedin See who viewed your profile Is it attracting your target audience? Who is engaging with your updates? Who is responding to your discussions?
39 TWITTER
40
41 How to Maximize Twitter SEO? Clients should 1) Choose a handle (@) and account name carefully 2) Include keywords in the bio (160 characters) 3) Select a relevant URL to your base platform
42 How to Maximize Twitter SEO? Clients should 4) Pay attention to the first characters of a tweet (one source said 42 characters): this may impact SEO relevance 5) Build an identity in terms of what tweet about, who follow and RT
43 How to Maximize Twitter Clients should 6) Tweet regularly SEO? 7) Focus on retweetability (asking to be retweeted can work) 8) Give credit to others
44
45 Facebook Graph Search & #Hashtags
46 Google+ Social Authority = Greater Google Search Visibility
47 Klout & Brandyourself
48 Klout
49 Klout
50 What comes next Have clients Google themselves during an appointment SEO is not a once-and-done task Set regular times to keep all platforms up-to-date Is what s online conveying their one sentence? Regularly reevaluate brand image and content for accuracy and impact Are clients meeting their goals?
51 Resources, tools & stats