E- Learning Course Descriptions

Transcription

1 E- Learning Course Descriptions FINANCE & ACCOUNTING Accounting for Club Operations#366 As its name suggests, this accounting course focuses on the unique issues involved in accounting for a private club. Topics include financial statements, operations budgeting, capital budgeting, taxes, and technology issues. Take this course only if you work in a private club or plan to work in a club at some point in your hospitality career. Accounting for Hospitality Managers#362 Learn to understand and apply hospitality departmental accounting at the supervisory and managerial levels. This course includes information on budgeting expenses, forecasting sales, and financial decision- making. It may be helpful to complete course 261 prior to attempting this course. If you have some professional background or experience in accounting, you may be able to successfully complete this course without first taking 261. Also, despite the word managers in the title, this course should not be confused with course 462 (which is a more difficult course). Basic Hotel and Restaurant Accounting#261 This is EI s most basic, introductory accounting course. You need no prior accounting experience to take this course. This course will help you develop a basic understanding of hotel and restaurant accounting procedures, with a focus on the computerized accounting used in today s hospitality accounting situations. You ll learn about taxation of business income, the role of governmental agencies, and how to read and analyze financial statements. This course is recommended as a prerequisite for course 362. Hospitality Industry Financial Accounting#260 This course is a comprehensive introduction to hospitality accounting. You ll learn about the responsibilities of a hotel s accounting department, advantages and drawbacks of various types of statements and reports, the role of inventory in calculating profit, and more. You do not need any prior accounting experience to take this course. It is more intensive than course 261, and covers more material. Many of the content areas presented in this course can be founded in courses 261 and 362. This course may be used as a prerequisite for course 462. Hospitality Industry Managerial Accounting#462 This textbook includes everything you need to gain a clear understanding of managerial accounting in a hospitality setting. The contents have been updated to reflect the latest edition of the Uniform System of Accounts for the Lodging Industry. Chapters reflect new tax laws and the impact of the Sarbanes- Oxley Act, as well as the results of new survey research on updated practices in capital budgeting and leasing. Samples of actual statements and forms from hospitality organizations and new practice problems in every chapter give students valuable hands- on experience. Food and Beverage 1

2 Food Safety: Managing the HACCP System#245 This textbook presents the Hazard Analysis Critical Control Point (HACCP) method of food safety in a systematic, understandable format ideal for both staff training and classroom teaching. Clearly defined terms, detailed lists of food safety responsibilities, and checklists for all control points show you how to apply the concepts in the textbook to an actual food service operation. Management of Food and Beverage Operations#241 Get the foundation you need to make smart decisions in food and beverage operations. This course shows how to give guests the highest priority as all details of the food and beverage operation are planned, implemented, and evaluated. You ll learn how to build business through effective marketing strategies, how to satisfy the food- quality and nutritional demands of guests, and how to increase profits by maximizing service, productivity, and technology. Managing Beverage Service#346 This course prepares you to handle the challenges of managing beverage service in a hospitality environment, including duties and responsibilities of bartenders and beverage servers, essentials of responsible alcohol service, and products knowledge of beer, spirits, and wines. The course includes preparation for EI s CARE (Controlling Alcohol Risks effectively) exam. Managing Service in Food and Beverage Operations#349 Service is the key to guest satisfaction. This course shows you how to plan for and successfully manage different types of food and beverage operations, including coffee shops, dining rooms, room service, banquets, on- site food service venues, and more. You ll gain management know- how, planning skills, and hands- on techniques for consistently delivering quality service in every type of operation. Case studies by industry experts encourage you to think critically about situations you may face on the job. Planning and Control for Food and Beverage Operations#464 Learn the most up- to- date control processes used to reduce costs in food and beverage operations worldwide. This revised edition includes new information on multi- unit management, an increased focus on technology applications as they apply to the subject matter, and fewer references to manual operations. New web site exhibits make this a cutting- edge resource for food and beverage professionals. Purchasing for Food Service Operations#445 This course teaches the latest thinking in purchasing, guided by a review committee of food purchasing professionals from restaurants, hotels, and on- site/managed services organizations. The book focuses on value- added purchasing strategies and techniques that go beyond a basic product specification approach. Readers will learn how the purchasing control point is a vital element in the food distribution chain from the source and manufacturers to the guest at the table. It covers the latest in e- purchasing, addresses trends in purchasing and product, and features vital information on security, food safety, and ethics from both the distributor s and operator s perspectives. General Hospitality Management 2

3 Contemporary Club Management#313 This course is your introduction to the unique world of private club management. From crunching the numbers to providing impeccable service, this course explores the issues that today s club managers face every day. Loaded with case studies, interviews with club managers, and sample forms and contracts, this course offers a wealth of specialized information. International Hotels: Development and Management #428 Learn about the global hospitality industry from both a development and management perspective. You ll explore current trends; international policies affecting travel, tourism, and hospitality development; consumer demographics; and developments that have changed the context of global hotel operations. Leadership and Management in the Hospitality Industry#304 Why just manage when you can lead? This course explores quality and leadership issues in today s hospitality industry, including power and empowerment, communication, goal setting, high performance teams, diversity, managing organizational change, and strategic career planning. You ll learn why traditional management theories don t fit today s industry, and how a company s service strategy relates to guests perceptions of value. Resort Development and Management#424 Learn how to increase your property s share of the growing leisure and conventions market with successful resort concepts. You ll learn about the social, economic, and environmental issues involved in resort planning, and how the many jobs at a resort work together to create a positive guest experience. Topics include the concierge function, computer systems, and health club/spa facility management. Understanding Hospitality Law#391 Legal issues that can affect your property are numerous, and ignorance of the law is no excuse. This course explores laws and regulations affecting the U.S. hospitality industry with many examples and case histories. Topics include protecting guests, loss of property, wages and hours, labor relations, worker s compensation, franchising, and the Internet. This course is NOT recommended for international students, as it focuses solely on U.S. legal issues. HUMAN RESOURCES Managing Hospitality Human Resources#357 Hospitality is a people industry, and this textbook shows how to manage the important human resources who provide services within a hospitality operation. You'll learn how to fulfil the requirements of U.S. employment and workplace laws, and discover the latest strategies for attracting employees, minimizing turnover, and maximizing productivity. Supervision in the Hospitality Industry#250 This course teaches the skills that can help you develop effective supervision and management skills that are essential to success in the industry. Topics include how to recruit, select, and train; increase productivity; control labour costs; communicate effectively; manage conflict and change; and use time management techniques. Resources on creating a professional development plan for your hospitality career can help you set the direction for future educational and professional endeavours. 3

4 Training and Development for the Hospitality Industry#354 Training is the key to keeping pace with the industry s changing demands. Learn how to develop, conduct, and evaluate one- on- one and group training that will reduce turnover, improve job performance, and help your organization attain its goals. You ll discover why training is an important investment for your property, how to train various levels of employees, and how to implement effective instructional design techniques and processes. INTRODUCTION TO THE HOSPITALITY INDUSTRY Hospitality Today: An Introduction#103 This course takes a management perspective in explaining the organization and structure of hotels, restaurants, casinos, cruise lines, and clubs. It includes information on franchising, management contracts, business ethics, human resources, marketing and much more. Charts, exhibits, hospitality industry statistics, and Web site listings provide useful information that can be applied on the job. The Lodging and Food Service Industry#100 This course is essential for new industry employees and for those who don t have broad- based industry experience. This course helps you understand the hospitality industry as a whole and see how all departments work together. Both lodging and food service are explored. Perspectives from leading hospitality professionals into the issues and challenges facing the hospitality industry today add an important dimension to this course. You ll also learn about the many career opportunities available in the industry. MARKETING & SALES Marketing in the Hospitality Industry#270 This course takes a practical perspective in introducing you to the marketing of hotel, restaurants, and clubs. Topics include market segmentation, marketing research, sales, advertising, public relations, promotions, packaging, pricing strategies, revenue maximization, and travel purchasing systems. Tips, checklists, industry forms, do s and don ts, and useful ideas from industry practitioners offer practical tools you can implement on the job. Convention Management and Service#478 The seventh edition of this respected textbook has been revised and expanded to provide the latest in group meetings trends and practices, including the increasing use of computer technology to organize sales offices, build customer relationships, and more effectively communicate details for meetings and events. Fundamentals of Destination Management and Marketing#323 Published under the sponsorship of the International Association of Convention and Visitor Bureaus (IACVB) as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. The contributors to this textbook are internationally recognized experts, offering professional insights into key issues related to destination management and marketing. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees. Global in scope, the book also features case studies from outside the United States. 4

5 Hospitality Sales and Marketing #472 Discover how to build a top- flight sales team with creative, successful sales and marketing programs that really work. This course shows how to sell rooms and food and beverage services to business and leisure travellers, travel agents, and meeting planners. Industry professionals provide tips on marketing strategies that work, and sidebars who how concepts presented in the course are applied in today s industry. ROOMS DIVISION Managing Front Office Operations #333 Increase front office efficiency and help sales grow with the knowledge and skills gained from this course. Topics include revenue management and the latest technology applications. This course shows how front office activities and functions affect other departments and focuses on how to manage the front office to ensure your property s goals are met. Case studies and real- world examples present a practical industry focus. Managing Housekeeping Operations #338 No property can be profitable without clean rooms and efficient housekeeping operations. Learn what it takes to manage this important department. This course provides a thorough overview, from the big picture of hiring and retaining a quality staff, planning, and organizing, to the technical details for cleaning each area of the hotel. Practical information from industry experts makes the contents of this course immediately applicable to your job situation. Managing Technology in the Hospitality Industry #468 Today s hospitality operations rely increasingly on computer technology. This course provides a solid grounding in hospitality technology and the management of information systems. Content includes applications for all functional areas, including reservations, rooms, food and beverage, sales and event management, and accounting. You ll learn the basics of purchasing, implementing, maintaining, and managing today s information systems. This course also explores systems security and maintenance, e- commerce, and hospitality careers in information technology. Security and Loss Prevention Management #387 Security is one of the top concerns in today s hospitality industry. This course provides the background you need to be informed about the security issues and practices that affect your property every day. Topics include the physical security of the property, asset protection, guest protection, security equipment, emergency management and procedures, OSA requirements, and more. Exhibits, sample forms and documents, and links to safety and security Web sites make this course practical and relevant. Hospitality Facilities Management and Design #281 This detailed textbook shows students how to keep every area of a hotel property running smoothly. The book takes a systems approach to hospitality facilities issues, while also providing a summary based on functional spaces within a property. This revised edition features the latest information on facilities management and design issues. Students will learn how technology can streamline operations procedures, how to balance environmental concerns with guest satisfaction, and how to communicate effectively with hotel engineering personnel. 5

6 Courses available only via distance learning option: Managing Bar and Beverage Operations#448 This course is a must for anyone involved with alcohol service. It includes everything you need to know to profitably manage your establishment, from planning and marketing to understanding legal issues related to alcohol service. Topics include control systems, hiring and training, responsible alcohol service, and essential information on a wide range of beverage products. You ll also learn the importance of product knowledge to successful bar and beverage operations management. Retail Management for Spas#220 The International Spa Association (ISPA) and the ISPA Foundation have partnered to create a retail management course that fully explores retail planning, inventory management, maximizing profits, sales and service, visual merchandising, and marketing within the spa environment. This course will help aspiring spa professionals increase their retail knowledge and understanding of vendor partner relationships. Spa: A Comprehensive Introduction#120 This textbook provides students with an overview of the world of spa, one of the fastest- growing segments of hospitality. It examines today s spa industry and introduces students to spa careers. In addition, it takes students through a typical day from a spa director s perspective, examines the qualities of an outstanding spa experience, and discusses industry trends and future directions. International Human Resource Management in the Hospitality Industry#358 This course presents an overview of the diversity of the global hospitality industry. Contributing authors offer informed perspectives on human resources issues in 20 countries, representing North America, Europe, Asia, and Africa. Topics include labour market issues, legal and political environments, societal work values, and corporate cultures. This course is ideal for international students, expatriate managers, or anyone working for a hospitality organization with properties throughout the world. Marketing of Hospitality Services#370 Learn how to use proven marketing techniques to improve business. Discover how to identify and reach the customers you want by using marketing tactics specific to hospitality services. Topics include entrepreneurship, creativity, service gaps, moments of truth, and a discussion of guests of the future. Case studies, Internet resources, and interviews with hospitality professionals provide valuable information for marketing success. Hospitality and Tourism Marketing#372 This new textbook focuses on the strategic dimensions of contemporary hospitality and tourism marketing management. Systems thinking is applied throughout. Concrete examples of hospitality and tourism marketing illustrate the practical applications of theoretical marketing concepts. The book also features guidelines for developing effective hospitality and tourism marketing strategies and programs. 6