SOCIAL MEDIA MARKETING VOL. 4

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1 Social Media Marketing Vol. 4 SOCIAL MEDIA MARKETING VOL. 4 TITLE: Great Social Media Marketing Guidance You Can Put To Use Author: Iris Carter-Collins

2 Table Of Contents 1 HeaderGreat Social Media Marketing Guidance You Can Put To Use 2 Being a good listener is critical to success at social media marketing 3 Smart Social Media Marketing Advice You Can Use Now 4 Utilize RSS feeds 5 Life-Changing Social Media Marketing Tips Everyone Should Know 6 Social media is a great tool to build trust and relationships with your customers

3 HeaderGreat Social Media Marketing Guidance You Can Put To Use Great Social Media Marketing Guidance You Can Put To Use Utilizing social media to market is very popular in our current society. Thousands of people create new social media accounts daily! As a business owner, you should take notice of this and get involved too. Read on to find tips to help you develop a social media marketing strategy which will increase your reach and provide you with great results. Use social media marketing to direct people to your website. Social media is limited compared to what a website can offer. For instance, you cannot directly sell a product from your page on social media, but you can from a website. Doing this can lead to a direct sale by using social media marketing. When using social media to market your business or product, be sure that you create a title that will draw people in. A boring title will make viewers skip over your article, thus, your marketing efforts will be for nothing. Also, make sure your title is relevant to your business or the product that you are selling. Until you have a better grip on what social media marketing works for your company, you might have to borrow some ideas. Look into what your competitors are doing, and copy their style until you figure out what is best for you. Look for clues about which promotions seem to be most effective and how different customers react to different approaches. Page 1

4 Being a good listener is critical to success at social media marketing Being a good listener is critical to success at social media marketing Being a good listener is critical to success at social media marketing. Your customers and your followers want to feel as though they are being heard. When people comment on your posts or write to your social media profiles, always try to respond and let them know that you received the message and they were heard. The key to being successful using social media marketing is to have excellent content. This content has to be inspiring, educational, and interesting so that your followers will want to share it. When they share your content, you and your business are being exposed to new potential followers who may also share your content and build your social media presence. Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook. You can increase your social media followers by offering them exclusive deals, discounts, and coupon codes. This will help your followers to feel like they belong to a special club, and it will give them the incentive to purchase more of your products as well. Page 2

5 Smart Social Media Marketing Advice You Can Use Now This article has provided tips and advice on incorporating social media into your marketing strategies. As you begin to build your social media presence, feel free to think creatively while implementing the ideas shared here. Your efforts could result in exposing your business to millions of potential buyers, which means increased profits and sales, as well. Smart Social Media Marketing Advice You Can Use Now Social media marketers are taking social networks by storm and using them to find new customers as well as talk to and empower existing customers. The social media trend is constantly on the rise, so now is the best time to take full advantage of all it has to offer. This article contains some tips about how you can utilize social media to your advantage before your competitors. Whenever you're having a sale or a special promotion, you should use social media to promote it. You can post on Facebook, Twitter, a blog, and whatever other social networking sites you use and get your sale viewed by hundreds, if not thousands of people. It's a quick and free way to get people to know about your promotions. Use lists as much as possible. People love lists because they are easy to read and easy to pass on to their friends. When you produce blogs or articles with lists, those who find the information you provide usefully is more likely to pass the link onto others via Facebook, Twitter, or another social networking site. Page 3

6 Utilize RSS feeds Use social media marketing to direct people to your website. Social media is limited compared to what a website can offer. For instance, you cannot directly sell a product from your page on social media, but you can from a website. Doing this can lead to a direct sale by using social media marketing. Relax, it is just an online conversation. used to scare the pants off of companies who did not understand the good, the bad, and the ugly of the whole thing. Now it is the go-to communication channel. Social media is the new channel, and all you need to do is sit down and talk to your customers. It is what they want and what you need. Utilize RSS feeds Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site. Do not post irrelevant and trivial posts on your social media profiles. Always keep your posts professional and relevant. No one cares that you got a new cell phone, or that you are standing in line at the movies. These trivial posts should be reserved for your own personal profile, not your business profile. You can use many traditional marketing tools to market your business on social media sites. However, many business owners don't know how to harness the power of social media, and thus, don't use it appropriately. If you use what you have learned from this article, social media will give you an edge on the competition. Page 4

7 Life-Changing Social Media Marketing Tips Everyone Should Know Life-Changing Social Media Marketing Tips Everyone Should Know If you have heard of Facebook, Twitter or Google Plus, you surely know that marketing through social media channels is the next big thing. Like many people, you might be wondering how you can harness the power of social media to your business's advantage. This article has a number of tips to help you with your social media marketing endeavors. Whatever you are posting, whether it's a tweet, a Facebook update or a blog post, make sure that it's interesting. When titles and headlines hook readers, you are going to notice people go where you ask them. Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step. Try and rate all of the items you have on your sites if you are selling products, people who come from social media sites will appreciate this. People are more likely to return to a site where they feel important and active. To create social media marketing materials that get noticed, learn how to write attentiongrabbing headlines. It does not matter how good your products or pieces are unless the headline is good enough to draw in a reader. Facebook fans are skimming over many posts within their feed. How do yours stand out worthy of a closer look? Page 5

8 Social media is a great tool to build trust and relationships with your customers If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook "likes" you've received, Twitter followers you've accumulated or any awards your site or blog has received is a great way to prove your "social worth." Social media is a great tool to build trust and relationships with your customers Social media is a great tool to build trust and relationships with your customers. When marketing your business on social media, you have to be honest and always communicate with your customers. Listen to what they are saying and learn from it. You are not giving up control of your business to them, but you can learn from what they are saying and adjust your business to be more consumer friendly. Always remember who your audience is in your social media marketing campaigns and what matters the most to them. You need to post content that is applicable to them and focus your efforts in ways that keep their attention. Your posts should be relevant and of high quality that your followers and fans do not just skip them over because they are not interested. Page 6

9 Header It was stated at the beginning of this article, social media marketing on websites like Facebook and Twitter has taken off over the past few years. However, many people do not know how to use these channels effectively in order to generate growth for their companies. Apply this article's advice and you'll be on your way to utilizing social media effectively to market your product or service. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist Laurel Maryland Page 7

10 THANK YOU We Welcome Your Feedback feel free to get in touch with us for any feedback or questions Contact Us: Reputation and Social Agency Baltimore Ave. #409 - Laurel MD info@ reputationandsocialagency.com