Each year, thousands of green industry

Transcription

1 Northern Green expo packages Each year, thousands of green industry professionals from across the region come together for education and networking. e Northern Green Expo, hosted by the Minnesota Nursery & Landscape Association and the Minnesota Turf & Grounds Foundation, is one of the country s top industry events Marketing Packages/Benefits* Industry Leader Booth Traffic Driver Benefit Value Value Benefit Value Entrance Unit Logo 4 $2,000 Complimentary Registrations (#25) 4 $2,350 Comp MCC parking pass (4 day - Tues.-Fri.) 4 $300 Generously Supported by logo in Advance Booklet 4 $1,000 Generously Supported by logo in eprogram 4 $500 Generously Supported by logo in Onsite Program 4 $1,000 Generously Supported by Hotlinked logo from NGE.org 4 $500 Generously Supported by logo in The Scoop Pre and Post 4 $500 Generously Supported by logo in Clippings 4 $500 Generously Supported by logo in Expo enews 4 $500 Generously Supported by signage at Expo 4 $1,000 Generously Supported by logo in MNLA Directory 4 $250 Recognition as Keynote Speaker Supporter 4 $499 4 $499 Recognition as Public Policy Forum Supporter 4 $359 4 $359 Grand Prize Drawing Participant (Must stop by your booth to be entered) 4 $499 4 $499 Positioned as Expo Lunch Supporter 4 $499 4 $499 Recognition as Community Center Supporter 4 $359 4 $359 Promotional Piece Distribution from common area 4 $1,000 4 $1,000 Hotlinked logo on Handouts page + Ad in Handouts 4 $359 Ad in Advance Program 4 $1,595 Ad in eprogram 4 $375 Ad in Onsite Program 4 $1,195 Ad in all Expo enews 4 $1,180 Ad in Expo App/NorthernGreenExpo. org (Banner) 4 $495 Value $13,615 $7,197 $1,217 price $7,599 $4,969 $999 package Savings $6,016 $2,198 $218 *Must be an exhibitor to participate in packages or pay an added $899 fee. Benefit 10 Your Minnesota Nursery and Landscape Association Marketing Contacts: Faith Jensen, Sales Representative faith@pierreproductions.com Betsy Pierre, Sales Manager betsy@pierreproductions.com MTGF minnesota turf and grounds foundation Industry Supporter

2 Decision-maker (owners, managers, superintendents)...56% Landscape contractor...26% Landscape designer...21% Hardscape installer...20% Garden center...17% Landscape management...17% Nursery grower...15% Parks/Recreation/School...14% Golf course...14% Gardening services...13% Irrigation contractor...9% expo Lunch $499 shared Join MNLA in providing ursday s attendees FREE lunch in the Exhibit Hall. Receive: Logo on lunch tickets Logo on table tents Logo on lunch promotions Registration $499 shared (max. six) Everyone needs to register! Drive traffic to your booth with a 1/3 page ad in the badge mailing packet. (50-60% of badges are mailed in advance) Hotlinked recognition from registration page at NorthernGreenExpo.org Keynote Speaker $499 shared/$1,000 exclusive Play a role in the most well-attended session of the Expo. MNLA/MTGF Community Center $359 shared Sponsor the gathering area outside Hall D entrance where there will be morning coffee and cozy seating. Who Attends? Average attendance: 6,800 Arborist...9% Sports turf...8% Tree care services...7% Flower grower...5% School grounds...5% Florist...3% Cemetery...2% Sod grower...1% Many attendees indicate more than one specialty Marketing Opportunities* MTGF minnesota turf and grounds foundation Seminar Handouts - (online) $359 shared Attendees will be asked to download their handouts in advance of the Expo. Logo on handouts page at NorthernGreenExpo.org Full page, color ad in each online handout expo Giveaway $359 per sponsor + cost of the item. Get creative with your personalized giveaway (Lanyards, pens, notebooks etc.) Green Industry public policy Forum $359 shared Support industry professionals as they convene about important Green Industry Legislative Issues. Grand prize Drawing $499 shared (must be more than one) Join in this Grand Prize Giveaway. Individuals must come to your booth to qualify. *Must be an exhibitor to participate as a sponsor or pay an added $899 fee. Your Minnesota Nursery and Landscape Association Marketing Contacts: Faith Jensen, Sales Representative faith@pierreproductions.com Betsy Pierre, Sales Manager betsy@pierreproductions.com 11

3 2015 Northern Green Expo Marketing Opportunity Reservation Form Please reserve the following participation. Return this order to Faith: or fax Company Name: Contact Person: Title: Billing Address: Phone: Fax: Northern Green Expo (please reference the MNLA Marketing Prospectus) Marketing Package/Opportunity Name: Fee: (payable by 11/30/14) $ Additional Notes: Authorized Signature Date Your Northern Green Expo Ad Sales Team - Faith Jensen, Sales Representative / faith@pierreproductions.com Betsy Pierre, Sales Manger / betsy@pierreproductions.com

4 Northern Green expo Advertising Unless otherwise noted-ad deadline 10/15/14 expo App/NORTHeRNGReeN expo.org A popular smartphone, desktop and tablet option All in one! In 2014: 800+ users / opened 15,000 times Nearly 70,000 page impressions / average 25 minutes per user Main Menu Banner Ad - Great visibility on the app s main navigation screen (ads will rotate with other ads) - Cost: $495 (100h x 640w - pixels) Timing: Nov January 2015 SCOOp INSeRT A Northern Green Expo Promo piece within The Scoop. Circulation: 1,200 Dimensions: Trim size 6 w x 9 h* Timing: Oct. and/or Nov. Deadline: 20th of the month prior to issue Cost: 1x - $699 / 2x - $649 per run ADVANCe program The #1 printed Expo promotion! Estimated Circulation: 8,000 Dimensions: Trim size 8-1/2 w x 8-1/2 h* Timing of Publication: Dec Cost: $1,595 COMpLeTe ONLINe e-program (FLIp BOOK) A detailed e-guide to everything Expo! Dimensions: Trim size 8.5 w x 11 h* Timing of Publication: Dec through Expo. Cost: $375 ONSITe program BOOKLeT Drive traffic to your booth! Estimated Circulation: 5,000 Timing of Publication: Onsite at Expo Jan Dimensions: 6 x 6 (bleed off by ¼ ) Live area 5.75 w x 5.75 Cost options (full color): Outside back: $1,595 (limited to 1) Full page: $1, : over 1,440 visits and 51,500 page views! expo enews - BLASTS updates regarding exhibits, seminars and registration information. Circulation: Approx. 4,500 Average open rate: 35% Four distribution dates: mid-oct., mid-nov., mid-dec. and late Dec. Advertisers receive: A hotlinked ad (230w x 192h pixel) and option to include a coupon Deadline: 1st of month of distribution Cost: $295 per run MTGF minnesota turf and grounds foundation *Bleeds: Bleed 1/4 from trim and keep live area 1/4 in 12 Your Minnesota Nursery and Landscape Association Marketing Contacts: Faith Jensen, Sales Representative faith@pierreproductions.com Betsy Pierre, Sales Manager betsy@pierreproductions.com

5 Company Name: Advertiser: Contact Person: Address: City, State, ZIP: Telephone: 2015 Northern Green Expo Advertisement Reservation Form Please reserve the following advertisement. Return this order to Faith: or fax Expo App/NorthernGreenExpo.org Deadline 10/15/14 Main Menu/Banner $495 Scoop Insert Dependent on choice October Scoop Insert 1x - $699 / 2x - $649 per Deadline 8/20/14 November Scoop Insert 1x - $699 / 2x - $649 per - Deadline 9/20/14 Advance Program Deadline 10/15/14 Full Page Full Color - $1,595 eprogram Deadline 10/15/14 Full Page - Full Color - $375 - Trim size 8-1/2 w x 11 h* Preferred Position Check below if you would like your ad placed in a preferred position (added fee $99): Page 2 (Inside Front Cover) Page 3 (Opposite Inside Front Cover) Opposite Wednesday Mtg-at-a-Glance Chart Opposite Thursday Mtg-at-a-Glance Chart Opposite Friday Mtg-at-a-Glance Chart Opposite Friday Pesticide Recert-at-a-Glance Check here if you would like us to use the same ad art for you as was used in the 2014 Program URL you would like your ad linked to: Onsite Program Booklet Deadline 10/15/14 Outside Back Full Color - $1,595 Inside Full Page Full Color - $1,195 Expo enews Blasts Deadlines 10/1/14; 11/1/14 & 12/1/14 October Issue - Hotlinked Ad - $295 November Issue - Hotlinked Ad - $295 December Issue I - Hotlinked Ad - $295 December Issue II - Hotlinked Ad - $295 Signing below constitutes agreement to the details listed above and to the MNLA General Terms & Conditions. Authorized Signature Date A 5% discount is available for your ads if full payment is made with order. Please provide your information below. *Please consider this insertion order to be your receipt. Credit card number: Expiration: / Your Northern Green Expo Ad Sales Team - Faith Jensen, Sales Representative / faith@pierreproductions.com Betsy Pierre, Sales Manger / betsy@pierreproductions.com

6 Advertisement Insertion Order Mechanical Requirements Art Submission: Press quality PDF preferred built from high resolution graphics with fonts embedded. Four Color Must separate CMYK. A full-color printout must be provided with all materials. Ad creation: Ads can be designed from your supplied copy. Call for quote. Send artwork to: Amy Bjellos - amy@pierreproductions.com / General Terms & Conditions It is agreed that the term advertiser within the Insertion Order and these General Terms & Conditions refers to the entity purchasing the advertisement space. This entity, the advertiser, is listed on the Insertion Order. It is also agreed that the term publisher refers to the entity producing the publication(s), the Minnesota Nursery & Landscape Association. Submitting a signed Insertion Order constitutes a formal reservation from the advertiser for the advertisement specified in the Insertion Order and agreement to these General Terms & Conditions. Submitting a signed Insertion Order constitutes the advertiser s agreement to submit necessary artwork (correct to specifications) no later than the due date specified by the Insertion Order. Should the advertiser not submit artwork by the listed due date, the advertiser understands that either 1)the publisher will use art on file for the advertiser from the most recent issue of the publication or 2) their advertisement will not appear in the publication. The advertiser also understands that they are still obligated to pay the full advertisement rate as listed in the Insertion Order. Should submitted artwork not meet the specifications, it is fully the advertiser s responsibility to make the necessary changes to make the artwork correct to specifications and to submit the revised artwork no later than the due date specified by the Insertion Order. Should an advertiser s artwork not meet specifications and the advertiser not be able to submit new artwork correct to specifications by the listed due date, the advertiser understands that they will be obligated to pay any production costs required to make their artwork correct to specifications or the advertisement will not be included in the publication. The advertiser also understands that, should their advertisement not appear in the publication due to incorrect artwork, they are still obligated to pay the full advertisement rate as listed in the Insertion Order. Should an advertisement resemble editorial copy, the advertiser agrees that it will carry the word Advertisement. The advertiser agrees that all submitted artwork will be free of copyright. The publisher is not responsible for errors in advertiser artwork. The publisher is not responsible for low resolution graphics in advertiser artwork. The advertiser agrees to protect, indemnify, and hold harmless the publisher and its agents against any and all claims arising from the look and the content of the advertiser s advertisement. The advertiser agrees that all advertisements are subject to the approval of the publisher. The publisher reserves the right to refuse advertisement purchases or artwork for any reason including a conflict with the intent of the publication or the organization. Should the publisher refuse the advertiser s artwork, it is fully the advertiser s responsibility to make the necessary changes to make the artwork acceptable to the publisher and to submit the revised artwork no later than the due date specified by the Insertion Order. Should an advertiser s artwork be refused by the publisher and the advertiser not be able to submit new artwork by the listed due date, the advertisement will not be included in the publication. Should this happen, the advertiser understands that their advertisement will not appear in the publication. The advertiser also understands that they are still obligated to pay the full advertisement rate as listed in the Insertion Order. The publisher reserves the right to charge for ad design services. Artwork will be kept for one year after publication and will not be returned to the advertiser unless requested in writing by the advertiser at the time of artwork submission. The advertiser will be responsible for all shipping costs of the artwork. There are no cancellations on preferred placements (i.e. covers, assigned locations, etc.) Other cancellations will not be accepted after the publication s ad deadline.