Judge Assessment. Oregon Region: OR Fri Jul :26 PM

Transcription

1 Accounting Applications Series Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Explain the nature of accounts receivable out of 16 Explain the purposes and importance of credit out of 16 Explain legal responsibilities associated with financial exchanges out of 16 Validate credit history out of 16 Monitor internal records for business information out of out of 10 Overall impression and response to the judge's questions 8.33 out of 10 Role Play out of 100 International out of 100 Explain the nature of special journals out of 16 Journalize business transactions out of 16 Post journal entries to general ledger accounts out of 16 Organize information out of 16 Maintain financial records out of out of 10 Overall impression and response to the judge's questions 6.00 out of 10 Advertising Campaign Event Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 The oral presentation clearly expands and develops the objectives as written in the fact sheets out of 15

2 Advertising Campaign Event, continued The target market is clearly and accurately analyzed for the product(s) and/or service(s) selected. The secondary target markets are accurately considered. The media selection is realistic and properly defined in terms of reach, frequency and continuity The budget is realistic for the campaign based on the product and location of the campaign. All costs that would be incurred have been considered. The advertising scheduled shows continuity and logical order The campaign has a realistic length and promotions are scheduled properly in relation to the stated target markets. The campaign stresses product and/or service benefits that appeal to the target markets described. Anticipated sales are given and are realistic in terms of length and budget of the campaign. Mentions how the results will be evaluated. The ad layouts, commercials, etc., show a basic understanding of production techniques, are consistent with other parts of the campaign and are original. The written and oral presentations show evidence of a realistic knowledge of advertising principles and are wellorganized and presented in a logical manner. The campaign shows real creativity and uses a unique and effective approach. Appearance of fact sheets and word usage. Professional layout, neatness, proper grammar, spelling and word usage. Overall performance: professional appearance, poise, confidence, presentation technique, effective use of visuals, professionalism of participants, participation by each participant present. Apparel and Accessories Marketing Series 8.00 out of out of out of out of out of out of out of out of out of out of out of out of 4 Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Explain the nature and scope of channel management out of 16 Explain the nature of channels of distribution out of 16 Explain the relationship between customer service and channel management out of 16 Explain the use of brand names in selling out of 16 Describe factors used by marketers to position products/services out of out of 10

3 Apparel and Accessories Marketing Series, continued Overall impression and response to the judge's questions 7.67 out of 10 Role Play out of 100 International out of 100 Explain the role of customer service as a component of selling relationships out of 16 Describe the use of technology in the selling function out of 16 Explain the selling process out of 16 Monitor on-floor selling activities out of 16 Demonstrate a customer-service mindset out of out of 10 Overall impression and response to the judge's questions 9.00 out of 10 Automotive Services Marketing Series Composite Score out of 100 International out of 100 Final Role-Play out of 100 International out of 100 Identify factors affecting a business's profit out of 16 Determine factors affecting business risk out of 16 Explain business ethics in product/service management out of 16 Identify the impact of product life cycles on marketing decisions out of 16 Explain the nature of marketing management out of out of 10 Overall impression and response to the judge's questions 8.00 out of 10 Role Play out of 100 International out of 100 Identify product's/service's competitive advantage out of 16

4 Automotive Services Marketing Series, continued Explain the nature of marketing plans out of 16 Explain the concept of market and market identification out of 16 Explain the concept of marketing strategies out of 16 Explain the role of customer service as a component of selling relationships out of out of 10 Overall impression and response to the judge's questions 8.33 out of 10 Role Play out of 100 International out of 100 Discuss motivational theories that impact buying behavior out of 16 Explan the role of customer service as a component of selling relationships out of 16 Explain key factors in building clientele out of 16 Identify product's/service's competitive advantage out of 16 Explain the types of promotion out of out of 10 Overall impression and response to the judge's questions 9.33 out of 10 Business Finance Series Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Distinguish between goods and services out of 16 Explain the concept of economic resources out of 16 Explain the principles of supply and demand out of 16 Describe the functions of prices in markets out of 16 Explain the typles of economic systems out of out of 10

5 Business Finance Series, continued Overall impression and response to the judge's questions 5.00 out of 10 Role Play out of 100 International out of 100 Discuss the analysis of a company's financial situation using its financial statements out of 16 Analyze daily transactions out of 16 Explain the use of financial information to identify trends out of 16 Determine financial strengths/weaknesses of a business out of 16 Identify reasons to analyze financial data (e.g., to understand accounting treatment, to verify information, to 8.00 out of 16 analyze variances, to guide financial decision-making.) 6.50 out of 10 Overall impression and response to the judge's questions 6.00 out of 10 Business Growth Plan Composite Score out of 100 International out of 100 Final Manual out of 100 International out of 100 One- to three-page description of the business 3.00 out of 3 Type of business owned and operated and description of the current business operations 3.00 out of 4 Description of the products and/or services offered 1.00 out of 4 Unique characteristics of the business 1.00 out of 4 Strengths of the business 2.00 out of 3 Weaknesses of the business 2.00 out of 3 Opportunities available for the business 2.00 out of 3 Threats to the business 2.00 out of 3 Expansion Opportunities 2.00 out of 4 Marketing Plan 3.00 out of 4 Demographics of market area 2.00 out of 3

6 Business Growth Plan, continued Current financial situation 2.00 out of 4 Capital needed for expansion opportunities 3.00 out of 4 Fixed overhead and cost of operations 3.00 out of 4 Time to achieve profitability 3.00 out of 4 Summary of key points 3.00 out of 3 Professional layout, neatness, proper grammar, spelling and word usage 3.00 out of 3 Final Role-Play out of 100 International out of 100 Opening presentation and request: description of the project; organization, clarity and effectiveness of the 5.00 out of 8 presentation Create processes for ongoing opportunity recognition 3.00 out of 8 Develop plan to invest resources into improving current products or creating new ones 4.00 out of 8 Assess risks associated with the venture 5.00 out of 8 Determine relationships among total revenue, marginal revenue, output, and profit 5.00 out of 8 Role Play out of 100 International out of 100 One- to three-page description of the business 3.00 out of 3 Type of business owned and operated and description of the current business operations 4.00 out of 4 Description of the products and/or services offered 4.00 out of 4 Unique characteristics of the business 3.00 out of 4 Strengths of the business 3.00 out of 3 Weaknesses of the business 3.00 out of 3 Opportunities available for the business 3.00 out of 3 Threats to the business 3.00 out of 3 Expansion Opportunities 4.00 out of 4 Marketing Plan 4.00 out of 4 Demographics of market area 3.00 out of 3 Current financial situation 4.00 out of 4

7 Business Growth Plan, continued Capital needed for expansion opportunities 4.00 out of 4 Fixed overhead and cost of operations 4.00 out of 4 Time to achieve profitability 3.00 out of 4 Summary of key points 3.00 out of 3 Professional layout, neatness, proper grammar, spelling and word usage 3.00 out of 3 Role Play out of 100 International out of 100 Opening presentation and request: description of the project; organization, clarity and effectiveness of the 8.00 out of 8 presentation Create processes for ongoing opportunity recognition 8.00 out of 8 Develop plan to invest resources into improving current products or creating new ones 8.00 out of 8 Assess risks associated with the venture 8.00 out of 8 Determine relationships among total revenue, marginal revenue, output, and profit 6.00 out of 8 Business Law and Ethics Team Decision Making Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Discuss the nature of customer relationship management out of 10 Explain the role of ethics in customer relationship management out of 10 Identify company's brand promise out of 10 Respond to customer inquiries out of 10 Determine factors affecting a business's risk 6.50 out of 10 Identify factors affecting a business's profit out of 10 Use conflict-resolution skills out of 10 Reason effectively and use systems thinking out of 6 Make 4.50 out of 6

8 Business Law and Ethics Team Decision Making, continued Communicate clearly and show evidence of collaboration out of 6 Show evidence of creativity out of 6 Overall impression and responses to the judge's questions out of 6 Business Service Marketing Series Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Identify types of public-relations activities out of 16 Explain communications channels used in publicrelations activities out of 16 Communicate core values of corporate branding out of 16 Explain the nature of corporate branding out of 16 Describe factors used by businesses to position corporate brands out of out of 10 Overall impression and response to the judge's questions 6.00 out of 10 Role Play out of 100 International out of 100 Identify product opportunities out of 16 Develop positioning concept for new product idea out of 16 Explain the nature of market planning out of 16 Explain the concept of market and market identification out of 16 Explain the concept of marketing strategies out of out of 10 Overall impression and response to the judge's questions 7.00 out of 10 Business Services Operations Research Composite Score out of 100

9 Business Services Operations Research, continued International out of 100 Role Play out of 100 International out of 100 Executive Summary: One- to three-page description of the project 4.40 out of 5 Description of the business or organization 2.40 out of 3 Description of the community (economic, geographic, demographic and socioeconomic factors) 2.00 out of 3 Overview of the business or organization's current culture and employee engagement strategies 2.40 out of 3 Description and rationale of research methodologies selected to conduct the research study 5.00 out of 6 Process used to conduct the selected research methods 5.40 out of 6 Findings of the research study 3.40 out of 4 Conclusions based on the findings 3.40 out of 4 Objectives and rationale of the proposed strategic plan 5.60 out of 6 Proposed activities and timelines 5.60 out of 6 Proposed metrics or key performance indicators to measure plan effectiveness 4.20 out of 6 Costs associated with proposed strategies 3.40 out of 4 Professional layout, neatness, proper grammar, spelling and word usage 3.60 out of 4 Role Play out of 100 International out of 100 Opening presentation: description of the plan; organization, clarity and effectiveness of the presentation 8.00 out of 10 Describe methods used to design research study 5.40 out of 6 Interpret the research data into information for decisionmaking 5.40 out of 6 Describe strategies and approaches for leading change 5.40 out of 6 Describe the nature of budgets 5.40 out of 6 Professional standards (appearance, poise, confidence), presentation technique, effective use of visuals and 5.40 out of 6 participation of all Buying and Merchandising Operations Research Composite Score out of 100

10 Buying and Merchandising Operations Research, continued International out of 100 Role Play out of 100 International out of 100 Executive Summary: One- to three-page description of the project 4.33 out of 5 Description of the business or organization 2.33 out of 3 Description of the community (economic, geographic, demographic and socioeconomic factors) 3.00 out of 3 Overview of the business or organization's current culture and employee engagement strategies 2.33 out of 3 Description and rationale of research methodologies selected to conduct the research study 5.00 out of 6 Process used to conduct the selected research methods 5.00 out of 6 Findings of the research study 4.00 out of 4 Conclusions based on the findings 3.67 out of 4 Objectives and rationale of the proposed strategic plan 5.33 out of 6 Proposed activities and timelines 5.33 out of 6 Proposed metrics or key performance indicators to measure plan effectiveness 5.33 out of 6 Costs associated with proposed strategies 4.00 out of 4 Professional layout, neatness, proper grammar, spelling and word usage 4.00 out of 4 Role Play out of 100 International out of 100 Opening presentation: description of the plan; organization, clarity and effectiveness of the presentation 8.67 out of 10 Describe methods used to design research study 6.00 out of 6 Interpret the research data into information for decisionmaking 5.33 out of 6 Describe strategies and approaches for leading change 5.33 out of 6 Describe the nature of budgets 6.00 out of 6 Professional standards (appearance, poise, confidence), presentation technique, effective use of visuals and 6.00 out of 6 participation of all Buying and Merchandising Team Decision Making Composite Score out of 100

11 Buying and Merchandising Team Decision Making, continued International out of 100 Role Play out of 100 International out of 100 Explain the nature of market planning out of 10 Explain the nature of marketing plans out of 10 Explain the concept of marketing strategies out of 10 Explain the concept of market and market identification out of 10 Explain factors affecting pricing decisions out of 10 Identify communications channels used in sales promotion out of 10 Describe factors used by marketers to position products/services out of 10 Reason effectively and use systems thinking out of 6 Make 5.00 out of 6 Communicate clearly and show evidence of collaboration out of 6 Show evidence of creativity out of 6 Overall impression and responses to the judge's questions out of 6 Community Service Project Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Executive Summary: One- to three-page description of the project 3.50 out of 4 Historic background of the selected community service or charity 3.50 out of 4 Description of the local DECA chapter, school and community 4.00 out of 4 Purpose of the project 3.50 out of 5 Rationale for selecting the community service or charitable project 3.00 out of 5 Description of the benefits of the project to the chapter and chapter members' understanding of leadership 4.00 out of 5 development, social intelligence and community service

12 Community Service Project, continued Organizational chart, member involvement and job descriptions 4.50 out of 5 Description of the project and documentation 4.00 out of 5 Impact goal for the beneficiary 3.00 out of 4 Evaluation of the project 4.00 out of 5 Impact of the community service or charitable project 4.00 out of 5 Recommendation(s) for future projects 3.00 out of 4 Professional layout, neatness, proper grammar, spelling and word usage 4.50 out of 5 Role Play out of 100 International out of 100 Opening presentation: description of the project; organization, clarity and effectiveness of the presentation 7.00 out of 8 Initiate the project 4.50 out of 5 Execute and control the project 4.50 out of 5 Manage the project schedule 5.00 out of 5 Manage the project team 3.50 out of 5 Evaluate and close the project 4.50 out of 5 Overall performance, organization of information and selection and use of graphic aids 5.50 out of 7 Creative Marketing Project Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Executive Summary: One- to three-page description of the project 3.00 out of 4 Problem is stated clearly 3.00 out of 4 Significance of the problem studied 2.40 out of 4 Appropriate background information is provided 3.00 out of 4 Description of secondary research conducted 2.80 out of 4 Description of primary research conducted 3.40 out of 4

13 Creative Marketing Project, continued Description of the involvement of chapter members and businesspeople 2.80 out of 4 Presentation of findings 4.40 out of 6 Presentation of conclusions 4.40 out of 6 Recommendations resulting from the study 3.40 out of 4 Projected outcomes from the implementation 3.00 out of 4 Plan for implementing the recommendations 3.00 out of 4 Project presented to the appropriate officials 3.00 out of 4 Professional layout, neatness, proper grammar, spelling and word usage 3.40 out of 4 Role Play out of 100 International out of 100 Opening presentation: description of the project; organization, clarity and effectiveness of the presentation 5.40 out of 8 Initiate the project 4.00 out of 5 Execute and control the project 3.60 out of 5 Manage the project schedule 3.40 out of 5 Manage the project team 4.00 out of 5 Evaluate and close the project 4.00 out of 5 Overall performance, organization of information and selection and use of graphic aids 4.60 out of 7 Entrepreneurship Promotion Project Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Executive Summary: One- to three-page description of the project 4.60 out of 7 Description of the local DECA chapter and the school and community 5.00 out of 7 Purpose of activity(ies) 5.80 out of 8 Planning and organization of activity(ies) 5.40 out of 8

14 Entrepreneurship Promotion Project, continued Implementation of activity(ies) 6.40 out of 8 Evaluation of campaign targeted at the outside audience 6.60 out of 8 Recommendations for additional new activity(ies) for future campaigns 6.00 out of 8 Professional layout, neatness, proper grammar, spelling and word usage 4.60 out of 6 Role Play out of 100 International out of 100 Opening presentation: description of the project; organization, clarity and effectiveness of the presentation 5.80 out of 8 Initiate the project 4.60 out of 5 Execute and control the project 4.20 out of 5 Manage the project schedule 4.60 out of 5 Manage the project team 4.60 out of 5 Evaluate and close the project 4.20 out of 5 Overall performance, organization of information and selection and use of graphic aids 4.80 out of 7 Fashion Merchandising Promotion Plan Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 The written and oral presentations show evidence of a realistic knowledge of fashion merchandising trends out of 7 The oral presentation clearly and professionally expands and develops the objectives as written in the promotion 4.60 out of 7 plan with appropriate presentation techniques. The budget is realistic for the promotion plan based on the size and location of the store out of 7 The schedule of events shows continuity and logical order out of 7 The responsibility sheet is compatible with the size and location of the store described out of 7 The promotion plan shows creativity in design and format. If visual aids are used, do they help to clarify and/or enhance the promotion plan? Are visuals limited to those out of 14 used in an actual in-store situation?

15 Fashion Merchandising Promotion Plan, continued The oral presentation and the written plan are logical, complete and workable for the particular situation. The oral presentation specifically identifies and justifies the promotional areas of display, publicity, special events and sales training. Participant overcame objections by answering the judge's questions. Professional layout, neatness, proper grammar, spelling and word usage. Finance Operations Research Event out of out of out of out of 7 Composite Score out of 100 International out of 100 Final Manual out of 100 International out of 100 Executive Summary: One- to three-page description of the project 4.00 out of 5 Description of the business or organization 3.00 out of 3 Description of the community (economic, geographic, demographic and socioeconomic factors) 3.00 out of 3 Overview of the business or organization's current culture and employee engagement strategies 2.00 out of 3 Description and rationale of research methodologies selected to conduct the research study 5.00 out of 6 Process used to conduct the selected research methods 5.00 out of 6 Findings of the research study 4.00 out of 4 Conclusions based on the findings 4.00 out of 4 Objectives and rationale of the proposed strategic plan 4.00 out of 6 Proposed activities and timelines 5.00 out of 6 Proposed metrics or key performance indicators to measure plan effectiveness 5.00 out of 6 Costs associated with proposed strategies 4.00 out of 4 Professional layout, neatness, proper grammar, spelling and word usage 4.00 out of 4 Final Role-Play out of 100 International out of 100 Opening presentation: description of the plan; organization, clarity and effectiveness of the presentation 9.00 out of 10

16 Finance Operations Research Event, continued Describe methods used to design research study 6.00 out of 6 Interpret the research data into information for decisionmaking 5.00 out of 6 Describe strategies and approaches for leading change 6.00 out of 6 Describe the nature of budgets 5.00 out of 6 Professional standards (appearance, poise, confidence), presentation technique, effective use of visuals and 6.00 out of 6 participation of all Role Play out of 100 International out of 100 Executive Summary: One- to three-page description of the project 4.00 out of 5 Description of the business or organization 2.00 out of 3 Description of the community (economic, geographic, demographic and socioeconomic factors) 2.00 out of 3 Overview of the business or organization's current culture and employee engagement strategies 2.00 out of 3 Description and rationale of research methodologies selected to conduct the research study 4.00 out of 6 Process used to conduct the selected research methods 4.50 out of 6 Findings of the research study 3.00 out of 4 Conclusions based on the findings 3.00 out of 4 Objectives and rationale of the proposed strategic plan 4.50 out of 6 Proposed activities and timelines 5.00 out of 6 Proposed metrics or key performance indicators to measure plan effectiveness 4.00 out of 6 Costs associated with proposed strategies 3.00 out of 4 Professional layout, neatness, proper grammar, spelling and word usage 3.00 out of 4 Role Play out of 100 International out of 100 Opening presentation: description of the plan; organization, clarity and effectiveness of the presentation 8.00 out of 10 Describe methods used to design research study 3.50 out of 6 Interpret the research data into information for decisionmaking 4.50 out of 6

17 Finance Operations Research Event, continued Describe strategies and approaches for leading change 5.00 out of 6 Describe the nature of budgets 4.00 out of 6 Professional standards (appearance, poise, confidence), presentation technique, effective use of visuals and 5.00 out of 6 participation of all Financial Consulting Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 The opening was effective and engaging out of 7 Established relationship with client/customer out of 8 Communicated understanding of customer/client needs out of 8 Facilitated customer/client buying decisions out of 8 Recommended specific product(s)/service(s)/action(s) out of 8 Demonstrated or explained product(s)/service(s) out of 8 Properly stated features and benefits of products/services/actions out of 7 Prescribed solution to customer/client needs out of 8 Effectively answered customer/client questions and concerns out of 8 Effectively closed the sale or ended the consultation out of 10 The presentation was well-organized and clearly presented; used professional grammar and vocabulary; voice conveyed proper volume, enthusiasm, enunciation 6.00 out of 10 and pronunciation. Professional appearance, poise and confidence out of 5 Overall general impression out of 5 Financial Literacy Promotion Project Composite Score out of 100 International out of 100 Role Play out of 100

18 Financial Literacy Promotion Project, continued International out of 100 Executive Summary: One- to three-page description of the project 2.00 out of 7 Description of the local DECA chapter and the school and community 3.00 out of 7 Purpose of activity(ies) 2.00 out of 8 Planning and organization of activity(ies) 1.00 out of 8 Implementation of activity(ies) 3.00 out of 8 Evaluation of campaign targeted at the outside audience 4.00 out of 8 Recommendations for additional new activity(ies) for future campaigns 1.00 out of 8 Professional layout, neatness, proper grammar, spelling and word usage 3.00 out of 6 Role Play out of 100 International out of 100 Opening presentation: description of the project; organization, clarity and effectiveness of the presentation 3.00 out of 8 Initiate the project 3.00 out of 5 Execute and control the project 2.00 out of 5 Manage the project schedule 2.00 out of 5 Manage the project team 2.00 out of 5 Evaluate and close the project 3.00 out of 5 Overall performance, organization of information and selection and use of graphic aids 3.00 out of 7 Financial Services Team Decision Making Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Explain the role of ethics in risk management out of 10 Describe the use of technology in risk management out of 10 Discuss legal considerations affecting risk management out of 10

19 Financial Services Team Decision Making, continued Discuss the nature of risk control (internal and external) out of 10 Explain the role of ethics in financial-information management out of 10 Identify factors affecting a business's profit out of 10 Describe the concept of insurance out of 10 Reason effectively and use systems thinking out of 6 Make 4.00 out of 6 Communicate clearly and show evidence of collaboration out of 6 Show evidence of creativity out of 6 Overall impression and responses to the judge's questions out of 6 Food Marketing Series Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Explain the nature of a promotional plan out of 16 Explain the components of advertisements out of 16 Explain the importance of coordinating elements in advertisements out of 16 Explain the concept of marketing strategies out of 16 Explain factors that influence customer/client/business buying behavior out of out of 10 Overall impression and response to the judge's questions 7.50 out of 10 Role Play out of 100 International out of 100 Explain the nature of channels of distribution out of 16 Explain the relationship between customer service and channel management out of 16 Coordinate channel management with other marketing activities out of 16

20 Food Marketing Series, continued Coordinate activities in the promotional mix out of 16 Explain factors affecting pricing decisions out of out of 10 Overall impression and response to the judge's questions 5.50 out of 10 Franchise Business Plan Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Executive Summary: One- to three-page summary of the 3.00 out of 5 business model Business History, Background, and Objectives: Description of the company. List of short term and long 3.00 out of 6 term objectives. Business Environment: Description of how environmental 3.00 out of 5 factors may affect the business Products and/or Services: List of and descriptions of the 4.00 out of 5 products and/or services offered Present Market: Description of the present market and 4.00 out of 5 growth potential Competition: List of the company's primary competitors in the market and identification of their strengths and 3.50 out of 5 weaknesses Marketing Plan: Detailed description of the customers and geographic territory to be targeted. Description of the company's existing marketing techniques, strategies, and 3.50 out of 6 tools. Description of the marketing techniques, strategies, and tools to be used in the future to promote the business. Management and Organization: Description of the management team and its strengths and weaknesses out of 6 Description of the plan to further develop the management team. Business Resources: List of major operating equipment needed. List of major suppliers, location, and payment terms. Outside resources used/or needed to fulfill customer requirements. Description of quality control procedures. Availability of skilled labor to meet the 4.00 out of 6 company's needs. Training required to upgrade the skills of labor and administrative employees and the estimated cost. Projected number of full-time and part-time employees. Organizational chart. Financial Plan and Data: Description of the company's sales and profit trends. Outline of strategy and timing for 4.00 out of 6 obtaining capital. Two year projected operating statement. One-year projected cash flow statement. Conclusion: Specific request for financing, summary of key 4.00 out of 5 points supporting the financial request Role Play out of 100 International out of 100

21 Franchise Business Plan, continued Judge Assessment Opening presentation and request: description of the project; organization, clarity and effectiveness of the 3.50 out of 5 presentation Assess opportunities for venture creation 4.00 out of 5 Determine feasibility of venture ideas 3.00 out of 5 Assess start-up requirements 4.00 out of 5 Evaluate risk-taking opportunities 3.50 out of 5 Explain the complexity of business operations 3.00 out of 5 Determine relationships among total revenue, marginal revenue, output, and profit 4.00 out of 5 Describe marketing functions and related activities 4.50 out of 5 Hospitality & Tourism Professional Selling Composite Score out of 100 International out of 100 Final Role-Play out of 100 International out of 100 The opening was effective and engaging out of 7 Established relationship with client/customer out of 8 Communicated understanding of customer/client needs out of 8 Facilitated customer/client buying decisions out of 8 Recommended specific product(s)/service(s)/action(s) out of 8 Demonstrated or explained product(s)/service(s) out of 8 Properly stated features and benefits of products/services/actions out of 7 Prescribed solution to customer/client needs out of 8 Effectively answered customer/client questions and concerns out of 8 Effectively closed the sale or ended the consultation out of 10 The presentation was well-organized and clearly presented; used professional grammar and vocabulary; voice conveyed proper volume, enthusiasm, enunciation 8.00 out of 10 and pronunciation. Professional appearance, poise and confidence out of 5 Overall general impression out of 5

22 Hospitality & Tourism Professional Selling, continued Role Play out of 100 International out of 100 The opening was effective and engaging out of 7 Established relationship with client/customer out of 8 Communicated understanding of customer/client needs out of 8 Facilitated customer/client buying decisions out of 8 Recommended specific product(s)/service(s)/action(s) out of 8 Demonstrated or explained product(s)/service(s) out of 8 Properly stated features and benefits of products/services/actions out of 7 Prescribed solution to customer/client needs out of 8 Effectively answered customer/client questions and concerns out of 8 Effectively closed the sale or ended the consultation out of 10 The presentation was well-organized and clearly presented; used professional grammar and vocabulary; voice conveyed proper volume, enthusiasm, enunciation 7.00 out of 10 and pronunciation. Professional appearance, poise and confidence out of 5 Overall general impression out of 5 Hospitality and Tourism Operations Research Composite Score out of 100 International out of 100 Final Manual out of 100 International out of 100 Executive Summary: One- to three-page description of the project 5.00 out of 5 Description of the business or organization 3.00 out of 3 Description of the community (economic, geographic, demographic and socioeconomic factors) 3.00 out of 3 Overview of the business or organization's current culture and employee engagement strategies 3.00 out of 3 Description and rationale of research methodologies selected to conduct the research study 6.00 out of 6

23 Hospitality and Tourism Operations Research, continued Process used to conduct the selected research methods 6.00 out of 6 Findings of the research study 4.00 out of 4 Conclusions based on the findings 4.00 out of 4 Objectives and rationale of the proposed strategic plan 5.00 out of 6 Proposed activities and timelines 6.00 out of 6 Proposed metrics or key performance indicators to measure plan effectiveness 6.00 out of 6 Costs associated with proposed strategies 4.00 out of 4 Professional layout, neatness, proper grammar, spelling and word usage 4.00 out of 4 Final Role-Play out of 100 International out of 100 Opening presentation: description of the plan; organization, clarity and effectiveness of the presentation out of 10 Describe methods used to design research study 6.00 out of 6 Interpret the research data into information for decisionmaking 6.00 out of 6 Describe strategies and approaches for leading change 6.00 out of 6 Describe the nature of budgets 6.00 out of 6 Professional standards (appearance, poise, confidence), presentation technique, effective use of visuals and 6.00 out of 6 participation of all Role Play out of 100 International out of 100 Executive Summary: One- to three-page description of the project 4.50 out of 5 Description of the business or organization 2.50 out of 3 Description of the community (economic, geographic, demographic and socioeconomic factors) 2.50 out of 3 Overview of the business or organization's current culture and employee engagement strategies 2.50 out of 3 Description and rationale of research methodologies selected to conduct the research study 5.00 out of 6 Process used to conduct the selected research methods 4.00 out of 6 Findings of the research study 3.50 out of 4 Conclusions based on the findings 4.00 out of 4

24 Hospitality and Tourism Operations Research, continued Objectives and rationale of the proposed strategic plan 4.50 out of 6 Proposed activities and timelines 5.50 out of 6 Proposed metrics or key performance indicators to measure plan effectiveness 4.50 out of 6 Costs associated with proposed strategies 3.50 out of 4 Professional layout, neatness, proper grammar, spelling and word usage 3.00 out of 4 Role Play out of 100 International out of 100 Opening presentation: description of the plan; organization, clarity and effectiveness of the presentation 9.50 out of 10 Describe methods used to design research study 5.50 out of 6 Interpret the research data into information for decisionmaking 5.50 out of 6 Describe strategies and approaches for leading change 6.00 out of 6 Describe the nature of budgets 5.50 out of 6 Professional standards (appearance, poise, confidence), presentation technique, effective use of visuals and 6.00 out of 6 participation of all Hospitality Services Team Decision Making Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Explain the nature of a promotional plan out of 10 Explain the role of promotion as a marketing function out of 10 Describe the use of technology in the promotion function out of 10 Explain the nature of direct marketing channels out of 10 Assess information needs out of 10 Obtain needed information efficiently out of 10 Identify ways that technology impacts business out of 10

25 Hospitality Services Team Decision Making, continued Reason effectively and use systems thinking out of 6 Make 3.67 out of 6 Communicate clearly and show evidence of collaboration out of 6 Show evidence of creativity out of 6 Overall impression and responses to the judge's questions out of 6 Hotel and Lodging Management Series Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Choose and use appropriate channel for workplace communications out of 16 Explain the role of human resources department out of 16 Maintain a safe work environment out of 16 Demonstrate interest and enthusiasm out of 16 Motivate team members out of out of 10 Overall impression and response to the judge's questions 7.00 out of 10 Role Play out of 100 International out of 100 Enlist others in working toward a shared vision out of 16 Motivate team members out of 16 Employ communication styles appropriate to target audience out of 16 Explain the role of business in society out of 16 Persuade others out of out of 10 Overall impression and response to the judge's questions 8.00 out of 10

26 Hotel and Lodging Management Series, continued Human Resources Management Series Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100 Explain the nature of benefit plans out of 16 Identify emerging compensation issues out of 16 Describe ways that businesses build positive employeremployee relationships out of 16 Demonstrate negotiation skills out of 16 Analyze employer expectations in the business environment out of out of 10 Overall impression and response to the judge's questions 9.00 out of 10 Role Play out of 100 International out of 100 Describe the use of technology in human resources management out of 16 Determine learning objectives out of 16 Facilitate employee learning out of 16 Foster positive working relationships out of 16 Determine ways of reinforcing the company's image through employee performance out of out of 10 Overall impression and response to the judge's questions 8.00 out of 10 Independent Business Plan Composite Score out of 100 International out of 100 Final Manual out of 100

27 Independent Business Plan, continued Judge Assessment International out of 100 Executive Summary: One- to three-page summary of the business model 5.00 out of 5 Problem: List of the top three problems the product/service is addressing 4.00 out of 5 Customer Segments: Description of the target customers 4.00 out of 5 Unique Value Proposition: Description of the single, clear, compelling message that states why the product/service 5.00 out of 5 is different and worth buying Solution: Description of the top three features of the product/service 4.00 out of 5 Channels: Descriptions of the pathways to customers 5.00 out of 5 Revenue Streams: Descriptions of the revenue model, life time values, revenue, and gross margin 4.00 out of 5 Cost Structure: Explanations of customer acquisition costs, distribution costs, human resources costs, and 5.00 out of 5 other additional costs Detailed Financials: Projected income statements, cash flow statements, balance sheets, three-year plan. Plan to 4.00 out of 5 meet capital needs. Description of planned growth. Key Metrics: Explanation of the key activities that must be measured 5.00 out of 5 Competitive Advantage: Explanation of why the product/service cannot be easily copied or bought 5.00 out of 5 Conclusion: Specific request for financing, summary of key points supporting the financial request 5.00 out of 5 Final Role-Play out of 100 International out of 100 Opening presentation and request: description of the project; organization, clarity and effectiveness of the 4.00 out of 5 presentation Assess opportunities for venture creation 4.00 out of 5 Determine feasibility of venture ideas 4.00 out of 5 Assess start-up requirements 5.00 out of 5 Evaluate risk-taking opportunities 4.00 out of 5 Explain the complexity of business operations 4.00 out of 5 Determine relationships among total revenue, marginal revenue, output, and profit 5.00 out of 5 Describe marketing functions and related activities 5.00 out of 5 Role Play out of 100 International out of 100

28 Independent Business Plan, continued Executive Summary: One- to three-page summary of the business model 3.50 out of 5 Problem: List of the top three problems the product/service is addressing 3.50 out of 5 Customer Segments: Description of the target customers 3.17 out of 5 Unique Value Proposition: Description of the single, clear, compelling message that states why the product/service 3.17 out of 5 is different and worth buying Solution: Description of the top three features of the product/service 3.83 out of 5 Channels: Descriptions of the pathways to customers 3.33 out of 5 Revenue Streams: Descriptions of the revenue model, life time values, revenue, and gross margin 3.50 out of 5 Cost Structure: Explanations of customer acquisition costs, distribution costs, human resources costs, and 3.00 out of 5 other additional costs Detailed Financials: Projected income statements, cash flow statements, balance sheets, three-year plan. Plan to 3.33 out of 5 meet capital needs. Description of planned growth. Key Metrics: Explanation of the key activities that must be measured 3.17 out of 5 Competitive Advantage: Explanation of why the product/service cannot be easily copied or bought 2.83 out of 5 Conclusion: Specific request for financing, summary of key points supporting the financial request 3.17 out of 5 Role Play out of 100 International out of 100 Opening presentation and request: description of the project; organization, clarity and effectiveness of the 4.67 out of 5 presentation Assess opportunities for venture creation 4.83 out of 5 Determine feasibility of venture ideas 4.50 out of 5 Assess start-up requirements 4.50 out of 5 Evaluate risk-taking opportunities 4.17 out of 5 Explain the complexity of business operations 4.17 out of 5 Determine relationships among total revenue, marginal revenue, output, and profit 4.50 out of 5 Describe marketing functions and related activities 4.50 out of 5 Innovation Plan Composite Score out of 100

29 Innovation Plan, continued International out of 100 Final Role-Play out of 100 International out of 100 Executive Summary: One-page summary of the business model out of 14 Problem: List of the top three problems the product/service is addressing out of 14 Customer Segments: Description of the target customers out of 14 Unique Value Proposition: Description of the single, clear, compelling message that states why the product/service out of 15 is different and worth buying Solution: Description of the top three features of the product/service out of 14 Conclusion: Summary of the key points and feasibility of the business venture out of 15 Overall performance, organization of information and selection and use of graphic aids out of 14 Role Play out of 100 International out of 100 Executive Summary: One-page summary of the business model out of 14 Problem: List of the top three problems the product/service is addressing out of 14 Customer Segments: Description of the target customers out of 14 Unique Value Proposition: Description of the single, clear, compelling message that states why the product/service out of 15 is different and worth buying Solution: Description of the top three features of the product/service out of 14 Conclusion: Summary of the key points and feasibility of the business venture out of 15 Overall performance, organization of information and selection and use of graphic aids out of 14 International Business Plan Composite Score out of 100 International out of 100 Role Play out of 100 International out of 100

30 International Business Plan, continued Executive Summary: One- to three-page summary of the business model 2.40 out of 4 Analysis of the International Business Situation: Economic, political and legal analysis. Trade area and 3.00 out of 5 cultural analysis. Problem: List of the top three problems the product/service is addressing 2.40 out of 5 Customer Segments: Description of the target customers 3.00 out of 4 Unique Value Proposition: Description of the single, clear, compelling message that states why the product/service 1.80 out of 4 is different and worth buying Solution: Description of the top three features of the product/service 1.80 out of 5 Channels: Descriptions of the pathways to customers 2.40 out of 4 Revenue Streams: Descriptions of the revenue model, life time values, revenue, and gross margin 2.40 out of 5 Cost Structure: Explanations of customer acquisition costs, distribution costs, human resources costs, and 1.80 out of 5 other additional costs Detailed Financials: Projected income statements, cash flow statements, balance sheets, three-year plan. Plan to 2.40 out of 5 meet capital needs. Description of planned growth. Key Metrics: Explanation of the key activities that must be measured 1.80 out of 5 Competitive Advantage: Explanation of why the product/service cannot be easily copied or bought 2.20 out of 5 Conclusion: Specific request for financing, summary of key points supporting the financial request 3.40 out of 4 Role Play out of 100 International out of 100 Opening presentation and request: description of the project; organization, clarity and effectiveness of the 3.40 out of 5 presentation Assess opportunities for venture creation 3.80 out of 5 Determine feasibility of venture ideas 3.40 out of 5 Assess start-up requirements 4.40 out of 5 Evaluate risk-taking opportunities 4.00 out of 5 Explain the complexity of business operations 4.00 out of 5 Determine relationships among total revenue, marginal revenue, output, and profit 3.80 out of 5 Describe marketing functions and related activities 3.40 out of 5 Learn and Earn Project Composite Score out of 100

31 Learn and Earn Project, continued International out of 100 Role Play out of 100 International out of 100 Executive Summary: One- to three-page description of the project 1.60 out of 4 Type of project, product and/or service description, sources of information 2.20 out of 4 Trading area analysis 2.20 out of 4 Market segment analysis 2.00 out of 4 Proposed organization 2.60 out of 4 Proposed product/service 2.00 out of 4 Proposed marketing strategies: pricing and promotional activity(ies) 2.60 out of 4 Projected operating budget 2.60 out of 4 Rationale for the projected budget 2.60 out of 4 General project implementation 2.60 out of 4 Learning outcomes 2.00 out of 4 Earning outcomes 2.60 out of 4 Recommendations for future projects 2.00 out of 4 Plans for improving the learning and earning outcomes of the project 2.60 out of 4 Professional layout, neatness, proper grammar, spelling and word usage 1.20 out of 4 Role Play out of 100 International out of 100 Opening presentation: description of the project; organization, clarity and effectiveness of the presentation 6.20 out of 8 Initiate the project 4.00 out of 5 Execute and control the project 3.40 out of 5 Manage the project schedule 3.60 out of 5 Manage the project team 4.00 out of 5 Evaluate and close the project 4.00 out of 5 Overall performance, organization of information and selection and use of graphic aids 4.60 out of 7