WELCOME. Emma Thornton

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1 WELCOME Our Vision is that Cambridge will be recognised and celebrated globally as a world class leisure and business destination.visit Cambridge will be the leading voice for the visitor economy for Cambridge and the surrounding area. Our Purpose is to grow the value of the visitor economy by promoting Cambridge and the surrounding area and providing the best possible visitor experience. We look forward to working with you. Emma Thornton CEO,Visit Cambridge & Beyond

2 Visit Cambridge & Beyond is the official Destination Management Organisation (DMO) for Cambridge and the surrounding area. We are a not-for-profit membership organisation and a public/private sector partnership supported by the area s tourism businesses and key stakeholders. THE VALUE OF TOURISM LOCALLY 2 BILLION+ Tourism industry in Cambridge and Beyond worth over 2 Billion annually 40,000+ Annually supports over 40,000 Local Jobs 10% Tourism equates to 10% of all employment in Cambridge and Beyond 80 Average spend per visitor

3 DESTINATION MARKETING We work with our members to improve the visitor experience, encouraging them to stay longer, explore further, and spend more; maximising the benefits of the Cambridge brand for the broader area. i 1M+ Leaflets displayed in Visitor Information Centre Annually 300K+ Visitors to the Visitor Information Centre Annually 100+ PR Pieces Annually 50+ Press and Media Visits Annually 2.2M Website Visitors Annually 1,500+ Average Weekly Facebook Post Reach 50,000+ Average Monthly Twitter Post Reach 2M+ Official Guided Tours Tickets Sold to date 1,000+ Accommodation Bookings

4 By joining Visit Cambridge & Beyond, you will not only benefit from our valuable marketing activity but you will also become an integral part of the success of the destination overall.

5 MEMBERSHIP BENEFITS We believe that the best way for us to succeed is to work with - and on behalf of, our members. By joining Visit Cambridge & Beyond, you will be working with likeminded organisations for the benefit of the local visitor economy as a whole. OFFICIAL TOURISM ORGANISATION WITH OVER 350 MEMBERS WORK WITH OUR EXPERT TOURISM TEAM REGULAR NETWORKING EVENTS EXPLORE OUR MEMBERSHIP PACKAGES

6 STANDARD MEMBERSHIP WHAT S INCLUDED: 325 Profile on VCB Website Profile on VCB App Connect via Social Media Industry Lobbying Access to funding opportunities through Visit England and Visit Britain Business Support Membership Networking Events Add Events & Special Offers Online Logo Licencing WANT MORE COVERAGE?

7 ENHANCED MEMBERSHIP 425 WHAT S INCLUDED: Profile on VCB Website Profile on VCB App Industry Lobbying Access to funding opportunities through Visit England and Visit Britain Business Support Membership Networking Events Add Events & Special Offers Online Logo Licensing 20% discount on advertising opportunities Inclusion on Group Travel section* - * Where appropriate Free Access to VCB Image Library Inclusion in PR and FAM Visits* - * When relevant Inclusion in online thematic campaigns Guaranteed DL Leaflet Racking in Visitor Information Centre Social Media Posting WANT EVEN MORE EXPOSURE?

8 PREMIUM MEMBERSHIP WHAT S INCLUDED: 525 Profile on VCB Website Industry Lobbying Membership Networking Events 20% discount on advertising opportunities Inclusion in PR and FAM Visits* - * When relevant Social Media Posting Online profile for Conference & Events Profile on VCB App Access to funding opportunities through Visit England & Visit Britain Add Events & Special Offers Online Inclusion on Group Travel section* - * Where appropriate Inclusion in online thematic campaigns Highlight in 2 x Consumer Newsletter Opportunity to sign up to Conference Cambridge add-on Free Listing for secondary product page Business Support Logo Licensing Free Access to VCB Image Library Guaranteed DL Leaflet Racking in Visitor Information Centre 2 x Promotional Days in Visitor Information Centre Online profile for Weddings THIS PACKAGE GIVES YOU EVERYTHING!

9 JOIN US TODAY AND EXPERIENCE THE FANTASTIC BENEFITS Visit Cambridge & Beyond The Guildhall, Market Square, Cambridge CB2 3QJ