Through Strategic Digital Marketing

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1 Gaining More Customers Through Strategic Digital Marketing Call volume is up, and tracking our results for accountability and ROI is much better. Rodger Hamilton Marketing Director American Mechanical, Inc.

2 The Challenge Outdated Website & Lack of Marketing Transparency A merican Mechanical, Inc. was doing online marketing, but they faced several challenges: their website was outdated and delivering a poor user experience, especially on mobile devices; they weren t able to clearly track the leads generated from their advertising; and they were receiving little communication from their marketing company. Our previous vendor used to actually track their leads by hand. So when we would get an invoice our marketing would have to break it all down, and it didn t make any sense to me. It wasn t their fault. They were just a smaller company that didn t deal in home services. I think that's when we started looking for a new advertisers. Karen Hawkins, Project Manager / Logistics Specialist at American Mechanical, Inc. American Mechanical made the switch to Scorpion and just in time for a major transition within their business. They went from working primarily with commercial customers (mainly property managers) to residential customers, so they needed a way to promote themselves to local homeowners. ScorpionHomeServices.com

3 The Solution Website Redesign & A Refined Digital Marketing Strategy With the help of Scorpion, American Mechanical: Built a New, Mobile-Friendly Website That was faster, easier to use, and less confusing for their site visitors. Launched Geo-Targeted Pay-Per-Click (PPC) Ads That allowed them to focus on the zip codes that generate the most revenue for each of their services. They also launched display and social media ads to boost awareness for their company. Improved Their Online Chat Feature American Mechanical implemented an online chat feature that boosts online customer engagement and provides them more quality leads from the Internet. Improved Their Lead Tracking Through the use of Scorpion s online marketing dashboard, which makes it easy for them to see how many new leads and customers their marketing generates. ScorpionHomeServices.com

4 The Outcome Improved Annual Revenue & More Qualified Leads 50%+ Of Their Annual Growth Due to Marketing with Scorpion Most Generators Ever Sold Allowing the Company to be a Power Pro Elite Plus Generac Dealer The speed that our new website was developed and the way it was delivered to us was almost painless. The site is attractive, user-friendly, and not confusing at all. Call volume is up, and tracking our results for accountability and ROI is a lot better. We have a dashboard that allows us to make sound decisions based on what we see and, of course, on guidance from our Scorpion team. Rodger Hamilton, Marketing Director at American Mechanical, Inc. With their improved digital marketing strategy, American Mechanical not only avoided losing money during their business transition, but they actually sustain year-over-year revenue growth! And that was after working with Scorpion for just half of ScorpionHomeServices.com

5 About American Mechanical, Inc. American Mechanical is a full-service HVAC, plumbing, and electrical service company that serves Virginia Beach, Norfolk, and Chesapeake, Virginia. The full-service business has been delivering high-quality service and workmanship to customers for more than 20 years. Their staff includes Master Contractors and NATE Certified Technicians who are committed to getting the job done right the first time. About Scorpion Scorpion is a full-service digital marketing company that helps home service businesses boost their exposure online and generate new jobs. As the winner of the 2016 Google Customer Satisfaction Champion award and hundreds of other prestigious awards, Scorpion delivers second-to-none Internet marketing solutions to businesses who are looking to grow. Clients get access to a full range of services, which include website design, search engine optimization (SEO), paid search advertising, online reputation monitoring, video production, and more. Want More Exposure & Better Jobs for Your Home Service Business? Contact Scorpion at or visit