THE INTERIOR DESIGN & HOME FURNISHINGS INDUSTRY ON A SINGLE PLATFORM

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1 THE INTERIOR DESIGN & HOME FURNISHINGS INDUSTRY ON A SINGLE PLATFORM

2 THE INDUSTRY TODAY: 77bn IN PURCHASING PER YEAR The internet has given interior design firms and their suppliers unprecedented options to source and manage their projects. Unfortunately none of them enable a frictionless solution in a single app. FRAGMENTED: TOO MANY SOFTWARE PLATFORMS FOR SOURCING PRODUCTS AND SERVICES VARIABLES: PROJECT MANAGEMENT HAS UNIQUE-TO-INDUSTRY NEEDS FRICTION: TOO MANY CHOKE POINTS FROM SUPPLIERS THROUGH DESIGNERS TO THE END-CUSTOMER

3 IT ALL GOES THROUGH PROJECT MANAGEMENT Client Project management is the single required software app for an interior design or architectural firm to run their business. Designer Project Suppliers Many sites/services are used to source & purchase but a design firm will use only one PM system. The PM system has access to ALL PURCHASING by design firms, from whatever site they come from. PM is the hook that keeps designers constantly on the platform. It is used all day every day.

4 INTERIOR DESIGN SOFTWARE LANDSCAPE PROGECT MANAGEMENT APPS Design Manager, Studio Designer + out for a long time, familiarity - awkward to use, integrated accounting is problem SUPPLIER PRODUCT & SERVICES LISTINGS SITES Houzz/IvyMark, 1stDibs, Eporta, SteelYard, InCollect + wide footprint - Houzz model conflicts with designers, others have no real PM DESIGNER GROUP PURCHASING SERVICES DesignerInc + slick UI - scraped web for product, not widely adopted PRESENTATION APPS FOR DESIGN CLIENTS Pinterest, Tumblr + ubiquitous social media sites - not integrated with PM The average interior design firm uses several sites for sourcing products and a number of services to present projects to clients. Only one project management system is used by each firm. Project management is the hardest piece of the puzzle to get right. It is essential to a design firm- they use it heavily every day. DesignerLogic integrates PM with supplier listings and an end-client portal.

5 THE PROBLEM SUPPLIERS INTERIOR DESIGNERS DESIGN END-CLIENT PROJECT MANAGEMENT need access to interior design firm 77bn in buying need to easily source projects, purchase products, and track them to completion must have filtered data about their projects accessible and easy to understand must reduce friction, unify the process, and access all sourcing sites and catalogues Existing sourcing sites and project management applications have fallen short. No one product gets it right.

6 DESIGNERLOGIC SOLVES THE PROBLEM FOR HOME FURNISHINGS SUPPLIERS heightened visibility and access to their customers via in-app Brand Book & highly targeted advertising based on spec input by designers products and services listed directly in project management app for frictionless shopping and purchasing in app management for quote requests, ordering and tracking, and customer communication FOR INTERIOR DESIGN FIRMS intuitive project management to streamline the many variables unique to interior design shop, source, and purchase products and services directly in the project management app from multiple listing sites greater end-client satisfaction via more transparent project presentation, approval, and options

7 THE PLATFORM: ANCHORED IN PM Supplier Products & Services Catalogue Projects Paint/ Wall Coverings Fine Antiques $77bn Sales Project Management for Interior Design Design Clients Rugs/ Flooring Contractors Kitchen Fixtures/ Appliances Plumbing & Hardware Doors/Windows Furniture

8 SHOP SITE AGNOSTIC aside from the major home furnishing suppliers there are a number of shopping sites in the home furnishings industry it is easy to flip between these sites to shop and a designer may use multiple tools for sourcing projects DesignerLogic, with additional programming, will enable using any shopping site within its project management at first via a clipping tool but ultimately through mutually beneficial partnerships

9 CUSTOMER VALUE PROPOSITION 1. PROJECT MANAGEMENT establishes necessity attractive to: global interior design & architectural firms residential & commercial results in: indispensable daily use with monthly fees rich data for targeted industry ads trust in brand to delivery efficiency 2. SUPPLIER LISTINGS establishes visibility & access attractive to: global home furnishings suppliers services contractors results in: integrated access to customer projects sales via app with percentage taken invites to join platform 3. CLIENT PORTAL establishes buyer interaction attractive to: residential design clients commercial design clients, i.e. hotels, restaurant groups, etc. results in: frictionless product presentation enabling of product sales & tracking offering financing on large purchases via 3rd party partners

10 THERE IS A REASON IT S SO HARD TO GET PM FOR INTERIOR DESIGN RIGHT interior design project management has many variables deep industry experience is required to get it right DesignerLogic has that experience

11 VALUE PROPOSITION VISUALIZED: INTERIOR DESIGN PM COMPREHENSIVE & INTUITIVE PROJECT MANAGEMENT INTEGRATED SHOPPING/ PURCHASING FOR PRODUCTS & SERVICES

12 VALUE PROPOSITION VISUALIZED: SUPPLIER LISTINGS SUPPLIERS AND CONTRACTORS HAVE THEIR OWN ACCOUNT TO MANAGE INTERACTION WITH THEIR INTERIOR DESIGN CUSTOMERS quote requests order fulfillment order tracking customer communication task management

13 VALUE PROPOSITION VISUALIZED: END-CLIENT INTERIOR DESIGN CLIENTS HAVE THEIR OWN ACCOUNT TO MANAGE INTERACTION WITH THEIR PROJECTS view/approve proposals view/approve showcased items view calendar/schedules financial statements get financing on expensive items

14 HOW IT WORKS interior design firm opens account to manage projects home furnishings suppliers have account in Brand Book for visibility interior design end-customer has portal to view their projects designer initiates project suppliers list products/services spec s out proposals & ideas outside shopping sites listed in PM for broad market access shops in integrated catalogue: adds products directly to project views ads targeted by the spec s entered on project: adds to project based on client approval, designer orders products in DesignerLogic orders and project are tracked to completion with visibility to endclient presents proposals & showcased products to client for approval

15 VIDEO DEMOS Interior Designer Demo Supplier Demo Design Client Demo

16 HOW DESIGNERLOGIC MAKES MONEY MONTHLY FEES PRODUCT/SERVICES ADS PARTNERSHIP FINANCING PERCENTAGE IN-APP SALES subscription fees for interior design firms for project management (not live) fees to target ads within PM including designer-spec d and showcased items (not live) offer financing on expensive items and proposals via partnerships and charge commission (not live) take & of sales facilitated directly in the PM app THE FUTURE: MULTIPLE REVENUE STREAMS FOR EACH OF THE 3 MODULES: INTERIOR DESIGN FIRM - HOME FURNISHINGS SUPPLIERS - DESIGN CUSTOMER

17 U.S. MARKET OPPORTUNITY Number of Companies Purchasing Example: DesignerLogic beta users: approx. 60 Companies 78, ,301 items both just proposed and put on purchase orders total value of items cost: 307.9m total value of items price to clients: 380.2m Interior Design Firms Home Furnishing Suppliers 77bn/YEAR IN PURCHASING VIA INTERIOR DESIGN FIRMS: ALL THROUGH PROJECT MANAGEMENT Sources: IBIS, US Census, Houzz

18 Short Term Goal: 1,500 design firms and 400 major industry suppliers PATH TO SCALING create a webkit to distribute to industry suppliers to enable syncing with their catalogues so no data entry is required by them enable easier on-boarding of new clients with data import module update UI for more intuitive look and feel set up sync to Quickbooks Online and xero.com timeframe: 3-4 months Long Term Goal: 10,000+ design firms and full industry supplier participation create in app portal/clipping tool in the PM system to access shopping/listing sites directly (with username/pass) and allow clipping/connecting of products into PM develop partnerships with the main shopping/product-listing sites to allow direct access to products for design users in PM enable in-app purchases and taking a percentage of sales timeframe: estimated to take months with 2 full stack developers

19 MARKETING STRATEGY Targeted Media Generates Demand , SEM (Google), Social Channels (Facebook, Twitter, LinkedIn, Instagram), industry websites campaigns supported by continuous expansion and segmentation of targets within our CRM system Designer! Supplier Visibility (from the platform) designers derive value from the product on a stand-alone basis, but their benefit will increase as suppliers are increasingly integrated into the ecosystem designers and Suppliers will have an opportunity to invite each other to the platform, so as more designers buy in, they amplify our supplier marketing efforts and visa versa Industry Awareness and Thought Leadership greater participation with industry associations like the ASID, including sponsorship of local/national events whitepapers and other long-form content that offers significant value to a broad range of stakeholders continued active organic social media engagement with industry influencers, designers, and suppliers DesignerLogic has a unique opportunity to build an extensive network of interior designers and suppliers to create an end-to-end solution for residential and commercial design projects.