WE RE A BRAND BUILDING CONTENT STRATEGY AGENCY

Transcription

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2 WE RE A BRAND BUILDING CONTENT STRATEGY AGENCY

3 WHO WE WORK WITH

4 TV CREDS

5 TV SHOWS WE VE WORKED ON THE VOICE BBC ONE HOLLYOAKS CHANNEL 4 ATLANTIS FOR BBC 1 LIVE FROM THE RED CARPET: THE BAFTAS FOR THE E! CHANNEL KEEPING UP WITH THE KARDASHIANS FOR E! FREE SPEECH FOR BBC THREE KILLER KARAOKE FOR TV NORGE MERLIN FOR SHINE AND BBC1 SOCIAL STRATEGY FOR SKY, DISCOVERY AND BBC

6 WHAT I M HERE TO TALK ABOUT BEYOND THE HASHTAG WHY CONTENT, CONVERSATIONS, COMMUNITY AND DATA ARE THE WAY FORWARD EXAMPLES FROM THE FRONTLINES OF SOCIAL TV

7 IT S ALL ABOUT CONTENT That gets shared on mobile, tablets & laptops CONVERSATIONS That reach millions, marketing our client s properties COMMUNITIES That last delivering valuable, measurable results

8 USE THE DATA We track global social data, using it to drive our work and deliver valuable insight What events are being talked about, and how? Which key influencers deliver most value for us? What content performs best for your show? What are people saying about your show? Daily insights drive action Monthly reports drive strategy

9 CONTENT: CAPTURING THE MOMENT

10 SOCIAL CAMPAIGN PROFILE INSIGHT Analyse data (conversations and influencers) plan the next move ENGAGEMENT Inspire the audience to spread the word CREATIVE Generate fresh ideas that get people talking OUTREACH Seed content to fans and key influencers CONTENT Make content that starts conversations

11 CASE STUDIES

12 CASE STUDY: THE VOICE ESTABLISH A NEW BRAND Series One had to introduce a new show, a new format and get people excited about a major TV event CREATE AN EVENT BBC One wanted to own event TV again. How could they make Saturday night LIVE viewing a must-see? TURNING VIEWERS INTO FANS We wanted people to watch the show and get hooked, tuning in each week and sharing with their friend

13 CASE STUDY: THE VOICE

14 CASE STUDY: THE VOICE 200k+ Facebook fans in 4 months. 150k+ Twitter followers in 4 months. 140 bespoke videos, working with Sir Tom Jones, Will.i.am and Jessie J. Over 50 million views Over 300 designed images. 4 months of 24/7 social media support. The most successful BBC online launch ever.

15 CASE STUDY: BBC ATLANTIS Establish a Fanbase Create fans and advocates of Atlantis ahead of its first TX Engage Young Audience Show them that Atlantis is the Saturday night drama for them Introduce Characters Encourage fans to know and care about the world of Atlantis Ensure Positive Perception Make the myths and classical setting of Atlantis feel fresh, accessible, fascinating and action-packed

16 CASE STUDY: BBC ATLANTIS

17 CASE STUDY: BBC FREE SPEECH ENGAGE YOUNG PEOPLE IN POLITICS The brief was to create a new political debate show for a dis-engaged generation of young people BUILD A COMMUNITY As well as a monthly show the BBC wanted a community interacting daily around debate topics USE TECHNOLOGY TO DIFFERENTIATE How could we use social media technology to differentiate the show and excite a young audience? We invented The Power Bar

18 SOCIAL TOOLS

19 HOW TO RUN A SUCCESSFUL CAMPAIGN WORK TOGETHER Getting the right teams together as early as possible gives you the best possible start CREATE GREAT CONTENT Use talent and creative partners to develop a suite of great content with a purpose and focus. Be passionate and knowledgeable DATA AND SOCIAL SPEND Data can give you the insights you need and social spend can boost your content REVALUATE THROUGHOUT Use data to see what s working and be prepared to change if needed

20 CONCLUSION BEYOND THE HASHTAG Hashtags mean nothing unless the content and planning is there to continue the conversation CONTENT STRATEGY DELIVERS RESULTS Making the right content for the right platform and releasing it at the right time is key SHARE THE EMOTION Understand your show and your audience and share their passion

21 THANKS