Facebook Targeting Options To Be Removed

Transcription

1 Facebook Targeting Options To Be Removed What is Changing on Facebook That You Need To Know About? In October of 2018, Facebook will be removing several targeting options available to Businesses that advertise on Facebook. The majority of targeting being removed is factual data. This means if you use targeting like Income, Mortgage, Auto, B2B, Homeowners/Renters... the List goes on. But we have good news for you... Our team has put together of EVERY targeting option that will be removed from Facebook. Use this guide as a reference to assess the current targeting you're using and what you can do to plan for your data potentially being removed. This document is yours to use and share with your audience, friends or anyone who you think could benefit from using it. As always, don't hesitate to reach out to our team with questions

2 Demographics - Financial Income 1. $40,000 - $49, $50,000 - $74, $75,000 - $99, $100,000 - $124, $125,000 - $149, $150,000 - $249, $250,000 - $349, $350,000 - $499, Over $500,000 Liquid Assets 0. $1 - $25, $25,000 - $49, $50,000 - $99, $100,000 - $249, $250,000 - $499, $500,000 - $999, $1,000,000 - $1,999, $2,000,000 - $2,999, Over $3,000,000 Net worth 1. $100,000 - $249, $250,000 - $499, $500,000 - $749, $750,000 - $999, $1,000,000 - $1,999, Over $2,000,000

3 Demographics - Real Estate Home Ownership First time homebuyer Homeowners Renters Household Composition Grandparents New parents Veterans in home Working women Young & hip Young adults in home Home Type Apartment Condo Multi family home Single family home Home Value $50,000 - $99,999 $100,000 - $199,999 $200,000 - $299,999 $300,000 - $499,999 $500,000 - $699,999 $700,000 - $999,999 $1 Million+ - $1.9 Over $2,000,000

4 Demographics - Parents & Work Parents Moms Big-city moms Corporate moms Fit moms Green moms Moms of grade school kids Moms of high school kids Moms of preschool kids Moms New Moms Moms of PreSchool Kids Soccer Moms Stay-at-home moms Trendy moms Work -Small business -Office Type Note: In the Demographics section, you will see that only 2 options have been removed. Several B2B Options have been removed in Behaviors

5 Behaviors - Auto/ Cars New vehicle buyers (near market) Style Crossover Economy/compact Full-size sedan Full-size SUV Hybrid/alternative fuel Luxury sedan Luxury SUV Midsize car Minivan Pickup truck Small/midsize SUV Sports car/convertible Automotive Motorcycle Purchased New Used New vehicle shoppers (in market) Make Acura Audi BMW Buick Cadillac Chevrolet car Chevrolet truck Chrysler Dodge car Dodge RAM Fiat Ford car Ford truck GMC Honda Hyundai Infiniti Jaguar Jeep Kia Land Rover Lexus Lincoln Mazda Mercedes-Benz MINI Mitsubishi Nissan Porsche Subaru Toyota Volkswagen Volvo

6 Behaviors- Auto/Cars New vehicle shoppers (max in market) Style Crossover Vehicle Entry/Economy/Compact Full-size Sedan Full-size SUV Hybrid/Alternative Fuel Luxury Sedan Luxury SUV Midsize Car Minivan Pickup Truck Small/Mid-size SUV Sports Car/Convertible Owners After market Auto parts Auto parts and Accessories Auto service buyer Make Acura Audi BMW Buick Cadillac Chevrolet car Chevrolet truck Chrysler Dodge car Dodge RAM Fiat Ford car Ford truck Honda Hummer Hyundai Infiniti Jaguar Jeep Kia Land Rover Lexus Lincoln Mazda Mercedes Mercury MINI Mitsubishi Nissan Pontiac Porsche Saab Saturn Subaru Suzuki Toyota Volkswagen Volvo

7 Behaviors- Vehicles/Car Purchased Vehicle 0-47 months ago Over 48 months ago Style of Vehicle Crossover Economy/compact Full-size sedan Full-size SUV Hybrid/alternative fuel Luxury sedan Luxury SUV Midsize car Minivan Pickup truck Small/midsize SUV Sports car/convertible Vehicle age 0-20 years old years old Over 20 years old Vehicle price Less than $20,000 $20,000 - $$75,000 Over $75,000 Purchase type Buy new (in market) Buy new (near market) Buy new or used (in market) Buy new or used (near market) Buy used (in market) Lease (in market)

8 Behaviors - B2B Used vehicle buyers (in market) Style Crossover Economy/compact Full-size sedan Full-size SUV Hybrid/alternative fuel Luxury sedan Luxury SUV Midsize car Minivan Pickup truck Small/midsize SUV Sports car/convertible Charitable Donations All charitable donations Animal welfare Arts and cultural Cancer Causes Children's Causes Environmental and wildlife Health Political Veterans Industry Agriculture Business Services Construction Consumer Services Cultural & Recreation Education Finance Government Healthcare Hospitality & Travel Insurance Legal B2B Company size Logistics & Transportation Manufacturing Media & Internet Real Estate Restaurant Retail Telecommunications Wholesale Trade 1,000-4,999 Employees Employees Employees 5,000+ Employees Employees Employees Less Than 10 Employees Seniority Executive/C Suite Mid-Management

9 Behaviors- Financial Financial Banking Credit union member Investments Full-Service Investors Highly likely investors Independent Investors Likely investors Personal investments Real estate investments Semi-independent Investors Spending methods Active credit card user Any card type Bank cards Gas, department and retail store cards Job Role High-end department store cards Premium credit cards Primarily cash Primarily credit cards Travel and entertainment cards Corporate executives Financial professionals Viewership habits Heavy us tv viewers Light us tv viewers Moderate us tv viewers Media Radio internet/satellite Television Show genre Action shows Adventure shows Animals shows Auto Racing shows Auto shows Baseball shows Biography shows Children s shows Comedy shows Cooking shows Docudrama shows Drama shows Educational shows Entertainment shows Health shows Historical Drama shows History shows Home improvement shows Horror shows Law shows Motorsports shows News shows Outdoors shows Public Affairs shows Reality shows Religious shows Romance shows Science Fiction shows Sitcom shows Sports Event shows Sports Talk shows Travel shows Western shows

10 Behaviors-Purchasing Purchase behavior Business purchases Business marketing Buyer profiles Coupon users DIYers Fashionistas Foodies Gadget enthusiast Gamers Green living Healthy and fit Outdoor enthusiasts Shoppers Skiing, golfing and boating Spa enthusiasts Sportsmen Trendy homemakers Clothing Men s Accessories Big and tall apparel Business apparel Jeans Men's fashion & apparel buyers Winter seasonal shoppers Women s Accessories Business apparel Discount apparel and accessories Fine jewelry Jewelry Luxury brand apparel Luxury retailers Mid-ticket apparel and accessories Women's shoes Womens fashion & apparel buyers Young women's apparel Food and drink Alcoholic beverages Beer Craft beer Domestic beer Import beer Light beer Premium beer Spirits Wine Bakery Bakery products Beverages Bottled water Carbonated drinks Coffee Coffee (K-Cup) Diet drinks Energy drinks Hot tea Iced tea and lemonade Juice Non-dairy milk Sports drinks

11 Behaviors- Purchasing Cereal All cereal Children s cereals Fiber cereals Hot cereals Children s food Baby food and products Children s food Children s food and products Condiments and dressings condiments Salad dressings Cooking supplies Baking Spices Dairy and eggs Cheese Dairy free Eggs Milk Yogurt Fresh and healthy Frozen food Frozen appetizers & snacks Frozen bread & dough Frozen breakfast Frozen desserts Frozen entrees Frozen ethnic foods Vegetarian Vegetarian Frozen fruit Frozen meats and seafood Frozen pasta Frozen pizza Frozen vegetables Ice cream and novelties Grocery shopper type Premium brand groceries Top spenders Health food Diet foods Fresh produce Low-fat foods Natural and organics Home cooking and grilling Home cooking and grilling Meat and seafood Meat Seafood Soup Soup Sweets and snacks Breakfast bars Chocolate candy Cookies Crackers Granola bars Non-chocolate candy Peanut butter and jelly Salty snacks

12 Behaviors- Purchasing Health and beauty Antiperspirants & deodorants Cosmetics Fragrance Hair care Health & wellness buyers Men's grooming Oral care Over-the-counter medication Skin care Sun care Vitamins Over the counter Allergy relief Cough and cold relief Pain relief Purchase types Appliances & accessories Arts and crafts Baby products Beauty accessories Childrens apparel Consumer electronics buyers Cosmetics Electronics Home furnishing and accessories Home office Small and home office products Software Toys Travel supplies Upscale travel and services Women's apparel Home and garden Entertainment Home improvement Home renovation Organization Tools Household products Cleaning supplies Food storage Green cleaners and supplies Laundry supplies Kids products Baby care Baby toys Pet products Cat food and products Cat owners Dog food and products Dog owners Restaurant Fine dining Mid range restaurants/non quick serve

13 Behaviors- Shopping and Leisure Sports and outdoor Store types Cycling Fishing Fitness Golf and tennis Hiking and camping Hunting Running Winter sports Department stores Discount department store Gift shoppers Gyms & fitness clubs High end retail Low-end retail Low-end department store Luxury store Residential Profiles Likely to move New mover Recent homebuyer Subscription services Recent mortgage borrower Travel Auto insurance online Higher education Mortgage online Prepaid debit cards Satellite tv Technology Kindle ereader Use and ereader Business travelers Business travelers (international) Business travelers (US) Casino vacations Cruises Family vacations Frequent flyers Leisure travelers Personal travelers (international) Personal travelers (US) Timeshares