TYPOGRAPHY LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE.

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1 BRAND GUIDE

2 LOGOTYPE PRIMARY LOGO LOGO WITH STRAPLINE LOGO WITH STAMP STRAPLINE SOCIAL MEDIA ICONS

3 TYPOGRAPHY PRIMARY FONT - LATO SECONDARY FONT - PLAYFAIR Header - Lato Bold, Upper Case LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE. Breakout - Playfair Italic Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore. Subtitle - Lato Black, Sentence Case Lorem ipsum dolor sit amet, consectetur adipiscing. Body - Lato Regular, Sentence Case Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla. Alternative Body - Lato Regular, Sentence Case Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla.

4 COLOURS & PATTERNS Each category has been asigned a main colour and pattern, which should always be used to maintain a consistent theme across branded and marketing material. Category PRIMARY BOOTCAMP INFO DAYS MENTORING See Applications for examples of usage. TEAL C64/M0/Y43/K0 ULTRA VIOLET C58/M66/Y0/K0 LEMON YELLOW C5/M0/Y84/K0 CORAL C0/M69/Y55/K0 R90/G187/B166 R131/G100/B169 R252/G253/B53 R237/G109/B99 #59BBA5 #8264A8 #FCEB34 #ED6D63 SWIRLS GEO GRID DOTTY SQUARES

5 EU DISCLAIMER & PARTNER LOGOS LOGO / EU DISCLAIMER Partner logos are to be aligned and spaced evenly in grayscale (aprox 70% black) on a white background. All printed collateral must feature the EU logo and disclaimer as shown to the right. Ensure high quality jpegs or vector logos are used for good print resolution. responsibility; it cannot be considered to reflect the views of the European Commission Sign off on logo use must be requested from all partners. See Applications for examples of usage (page 6). & Collaborators responsibility; it cannot be considered to reflect the views of the European Commission In Collaboration Supported by

6 APPLICATION EXAMPLES PULL-UP BANNERS INNOVATION NETWORK FOR EUROPE LEAFLET COVERS B O O T C A M P I N F O D A Y M E N T O R I N G P R O G R A M M E INNOVATION NETWORK FOR EUROPE INNOVATION NETWORK FOR EUROPE INNOVATION NETWORK FOR EUROPE INNOVATION NETWORK FOR EUROPE responsibility; it cannot be considered to reflect the views of the European Commission responsibility; it cannot be considered to reflect the views of the European Commission B O O T C A M P responsibility; it cannot be considered to reflect the views of the European Commission responsibility; it cannot be considered to reflect the views of the European Commission responsibility; it cannot be considered to reflect the views of the European Commission responsibility; it cannot be considered to reflect the views of the European Commission SOCIAL MEDIA POSTS INNOVATION NETWORK FOR EUROPE Launch Event 24th Febuary, Venue Detail Here B O O T C A M P, I N F O D A Y, Launch Event Launch Event 24th Febuary, Venue Detail Here 24th Febuary, Venue Detail Here M E N T O R I N G P R O G R A M M E Launch Event 24th Febuary, Venue Detail Here I N F O D A Y Speaker Name Speaker Name Speaker Name Speaker Name Job Title, Company Job Title, Company Job Title, Company Job Title, Company M E N T O R I N G P R O G R A M M E responsibility; it cannot be considered to reflect the views of the European Commission responsibility; it cannot be considered to reflect the views of the European Commission

7 responsibility; it cannot be considered to reflect the views of the European Commission SCREEN ASSETS When applying the DeFINE identity to screen / film, the TEAL green and SWIRL pattern are to be used in first instance. For any copy / annotations always use the specified typeface options. EXAMPLES INNOVATION NETWORK FOR EUROPE What happens when fashion meets technology? Introducing this screen See Typography for options (page3). SHARE. CONNECT. INNOVATE. DEFINE CONSORTIUM PARTNERS Join the network define-network.eu

8 MERCHANDISE A community of fearless creatives and revolutionary fashion-tech innovators A community of fearless creatives and revolutionary fashion-tech innovators A community of fearless creatives and revolutionary fashion-tech innovators A community of fearless creatives and revolutionary fashion-tech innovators

9 responsibility; it cannot be considered to reflect the views of the European Commission