Solution Snapshot HORIZON. The smart investment in your business evolution

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1 Solution Snapshot HORIZON The smart investment in your business evolution

2 Horizon Reservations, Inventory and Fulfilment Horizon Reservations, Inventory and Fulfilment For your airline business to be successful, you need to satisfy your passengers. That means being able to accurately control your inventory and provide services to meet their needs. As such, one of the most important decisions you will make is which passenger services system (PSS) to invest in. Your core PSS modules comprising reservations, inventory and fulfilment provide the foundation for your success and determine how you deliver on strategic objectives. With Horizon responsive passenger services, new technology foundations, rich functionality and flexibility, you get an integrated PSS solutions portfolio that helps you respond to the evolution of your business in a constantly changing marketplace.

3 Horizon Reservations, Inventory and Fulfilment 1 Challenge: Business priorities Profitability is key to your success, so you need to maximize revenues and minimize your costs. With Horizon s core PSS capabilities, you get the building blocks that help you generate revenue. With these key components you can ensure your product, distribution, sales and service all achieve the best bottom line results. How it works: define your business Results: make a difference Horizon helps you optimize and expand your airline network and distribution via all direct and strategic third-party channels. Controls let you segment your markets, channels and customers. Plus, you can increase ancillary and partner sales, self-service and automation. E nhance revenues and yield Improve customer service and choice Ensure efficiency Take full control of inventory and distribution.

4 Challenge: Customer needs 2 Your business is about fulfilling customer needs. To do that effectively, it s important to tailor your product to respond to individual customers and market segments. How it works: create the product With the customer profile information in Horizon s reservations agent desktop, you can easily recognize your valued customers and service them efficiently. You can differentiate your service, pricing and booking conditions for different leisure and business markets. And you can segment your market by controlling inventory in multiple channels and points of sale, then utilizing inventory strategies to respond to market conditions. Results: deliver the experience Enhance customer experience Increase repeat business.

5 Horizon Reservations, Inventory and Fulfilment Challenge: 3 Change The airline business is continually evolving, so you need to be able to respond to competitive and technology trends with incremental changes. How it works: flexible technology Horizon enables you to define your product and configure your ideal distribution mix of direct and third-party channels. You can establish alliance, interline and code share partnerships, evolve inventory management strategies and sell ancillary services. You can also integrate new technologies and functionality, incorporate business intelligence, and develop new ways of working and interacting in an integrated marketplace. Results: agile business Respond to competitive conditions React to market changes Make changes in line with technology trends.

6 SITA AT A GLANCE Easy air travel every step of the way. Transforming air travel through technology for Airlines, at Airports, on Aircraft and at Borders. Our aim is to be the chosen technology partner of the industry, a position we will attain through flawless customer service and a unique portfolio of IT and communications solutions that covers the industry s every need 24/7. We are the innovators of the industry. Our experts and developers keep it fuelled with a constant stream of ground-breaking products and solutions. We are the ones who see the potential in the latest technology and put it to work. Our customers include airlines, airports, GDSs and governments. We work with about 400 air transport industry members and 2,800 customers in over 200 countries and territories. We are open, energetic and committed. We work in collaboration with our partners and customers to ensure we are always delivering the most effective, most efficient solutions. We own and operate the world s most extensive communications network. It s the vital asset that keeps the global air transport industry connected. We are 100% owned by the air transport industry a unique status that enables us to understand and respond to its needs better than anyone. Our annual IT surveys for airlines, airports and passenger self-service are industry-renowned and the only ones of their kind. In 2016, we had consolidated revenues of US$ 1.5 billion. For further information, please visit For further information, please contact SITA by telephone or Americas info.amer@sita.aero Asia Pacific info.apac@sita.aero Europe info.euro@sita.aero Middle East, India & Africa info.meia@sita.aero Follow us on SITA 17-BRO All trademarks acknowledged. Specifications subject to change without prior notice. This literature provides outline information only and (unless specifically agreed to the contrary by SITA in writing) is not part of any order or contract.