whatiswingworld? advertising with wing world

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2 whatiswingworld? IN 2017, WING WORLD MAGAZINE CELEBRATES ITS 40TH YEAR AS THE WORLD S LARGEST MONTHLY MAGAZINE FOR THE HONDA GOLD WING MOTORCYCLE ENTHUSIAST. INITIALLY, THE BOOK WAS A SMALL PUBLICATION DESIGNED TO GET INFORMATION OUT TO MEMBERS OF THE GOLD WING ROAD RIDERS ASSOCIATION (GWRRA). BUT AS THE ASSOCIATION GREW, SO DID THE MAGAZINE. OUR QUALITY CONTENT INCLUDES PHOTOS AND ARTICLES ALL ABOUT MOTORCYCLE TOURING, GEAR AND THE CRÈME OF THE CROP OF MOTORCYCLES THE GOLD WING. advertising with wing world WING WORLD IS THE WORLD S LARGEST MONTHLY MAGAZINE SPECIFICALLY TARGETED TO THE INTERESTS OF THE HONDA GOLD WING MOTORCYCLIST. THIS TRANSLATES TO DIRECT MARKETING TO A LARGE, INTERNATIONAL AUDIENCE THAT INCLUDES MATURE RIDERS WITH THE TIME, INTEREST AND DISPOSABLE INCOME TO PURSUE THEIR PASSION THEIR MOTORCYCLE AND TOURING! OUR MAGAZINE IS DIRECTLY MAILED TO A TARGET AUDIENCE: ASSOCIATION MEMBERS, SUBSCRIBERS AND ADDITIONAL SPECIFIC MAILING LISTS, MANY OF WHOM SHARE ISSUES WITH FRIENDS AND NEIGHBORS. SALES@WINGWORLDMAG.COM W i n g Wo r l d m a g a z i n e h a s significantly increased Trike On America s sale of the Richland Roadster motorcycle trike conversion kit. The magazine has helped us connect with customers who really want our trike kit, allowing us to focus more time on meeting their needs and preferences rather than developing other marketing strategies. The sales and creative staff are dedicated professionals committed to making the advertising process easy for a small, non-techie business owner. They have made sure my vision of Trike On America comes across on the pages of Wing World. I have found Wing World magazine to be an affordable and valuable tool in growing Trike On America s motorcycle trike conversion kit brand. Thanks, Wing World, for putting us in the hands of consumers who really respond to our advertising. We get a great return on this investment. JOHNNY RAY RICHLAND Owner Trike On America Dade City, Florida We love your magazine and we ve advertised in it many times in the past. It brought us customers and is a very informative read. The articles are superb and very well written. Also, the people at Wing World are a pleasure to work with. WALTER YOUNG President East Coast Cycle Center Bensalem, Pennsylvania

3 demographics & statistics WING WORLD HAS MULTIPLE SOCIAL MEDIA OUTLETS WHERE ADVERTISERS CAN CONNECT WITH READERS THROUGH AN ORGANIZATION THEY KNOW AND TRUST MEMBER PROFILE 42% ARE DUAL BRAND OWNERS KEEP PAST ISSUES AS PRIZED REFERENCE MATERIAL 84% STAY IN HOTELS, MOTELS AND B&B WHEN TRAVELING HAVE A COLLEGE OR POSTGRADUATE DEGREE 73% RIDE FROM DAYS PER YEAR HAVE OVER 20 YEARS OF RIDING EXPERIENCE 75% BUY FROM OUR ADVERTISERS 96% READ WING WORLD COVER TO COVER 41% HAVE A HOUSEHOLD INCOME OF OVER $70,000 A YEAR READERS PREFER TO BUY FROM WING WORLD ADVERTISERS 80,000+ MONTHLY TOTAL READERSHIP! WINGWORLDMAG.COM

4 the gold book advantage Once a year we publish our Gold Book Service Directory: a listing of Members and the services they offer to help other Gold Wingers who have questions or problems while traveling. The Gold Book also lists all Honda dealers throughout the country and has an almanac of travelrelated information. It s an essential part of the Gold Wingers traveling tool and wouldnt dare leave the house without it. The Gold Book Service Directory gives you one full year of advertising for one great price. If you have an interest in this unique marketing opportunity, contact your advertising sales representative. printing & design services Complimentary Ad Design Brochures Catalogs Letterhead Business Cards Envelopes Postcards Flyers don t miss the special sections! gwrra business membership Not a GWRRA Business Member? There s never been a better time to become a Business Member with three new levels of membership that are sure to fit your business needs and budget! Your organization will enjoy a unique exposure that only GWRRA can provide. Membership includes a website link on gwrra.org, BIANNUAL listing in Wing World magazine, Gold Book Service Directory listing and 12-month subscription to WIng World magazine. SALES@WINGWORLDMAG.COM Be a part of Wing World s special Travel Connection and Holiday Gift Guide sections published during the summer and winter seasons. Advertise in January, March, June, July and September in Travel Connection to ensure Gold Wingers see your destination! Make sure our readers see your brand during the holiday shopping season by advertising in the early winter months. Additionally, the On3 section is all about trikes! These special sections offer you additional and strategic exposure to our riders.

5 2017 editorial calendar March Travel The Northeast: January Travel February Travel Alaska, Canada & the Northeast California! April Travel May Travel June Travel The Northwest Wisconsin & Minnesota Kansas July Travel The Southeast NY, NJ, PA, ME, NH, VT, MA, RI, CT & OH August Travel September Travel Texas & Oklahoma North Carolina October Travel November Travel New Mexico Arizona December Travel Utah & Nevada WINGWORLDMAG.COM

6 2017 AD SPECIFICATIONS & DEADLINES WINGWORLDMAG.COM ext. 231 or ext. 219 ISSUE January February March April May June July August September October November December RESERVATION DEADLINE 10/27/16 11/17/16 12/20/16 1/19/17 2/20/17 3/20/17 4/20/17 5/18/17 6/20/17 7/20/17 8/21/17 9/20/17 EDITORIAL TRAVEL & EVENT FEATURES Alaska and Canada California Northeast Northwest Wisconsin and Minnesota The Commemorative Issue (40th Anniversary) and Kansas 40 to Phoenix Wrapup, 40th Anniversary Celebration and the Southeast Wing Ding Spotlight, Texas and Oklahoma North Carolina New Mexico Arizona Wing Ding 39 Wrapup, Utah and Nevada * Dates subject to change DISPLAY AD SIZES WITH BLEEDS (.25") + SAFE MARGINS (.25") MOTORCYCLE MARKETPLACE AD SIZES (W X H) 1 INCH 2 INCH 3 INCH 4 INCH Spread Trim Size: 14.5" x 10.5" Bleed: 15" x 11" WITHOUT BLEEDS A B Full Page Trim Size: 7.25" x 10.5" Bleed: 7.75" x 11" 2.167" x 1" 2.167" x 2" 2.167" x 3" 2.167" x 4" AD SPECIFICATIONS PRINT READY ADS Hi-resolution PDF or TIFF files are preferred for quality printing. Required image resolution is 300 dpi and the file should be in CMYK. If an ad is a spread or full page, make sure it has.25" bleeds and content should be.25" from the trim line. Vector graphics, such as Illustrator, should be saved in EPS format. InDesign files are accepted. Please furnish all graphics and fonts used in your files. Files may be compressed, if neccesarry, using Stuffit for the Max, or ZIP for the PC. IN-HOUSE DESIGN SERVICES C E D F A) 1/3 VERTICAL 2.167" x 9.5" B) 1/2 VERTICAL 3.3" x 9.5" C) 1/3 HORIZONTAL 6.75" x 3.167" D) 1/2 HORIZONTAL 6.75" x 4.675" E) 1/6 HORIZONTAL 3.3" x 3.25" F) 1/4 VERTICAL 3.3" x 4.675" Copy for your ad must be provided in a Microsoft Word document or included in the body of an . All graphics are preferred to be hiresolution TIFF or PDF format (hi-res JPG files are also acceptable). Image resolution should be 300 dpi, low quality images will not be accepted. If we do not receive instructions regarding your materials, the most recent ad of the same size scheduled will be picked up. IN-HOUSE DESIGN SERVICES Sending ad files online at wingworldmag.com.advertisers. This is the preferred method. You may also send ad files by to ads@ gwrra.org. Ad artwork is due approximately one week after ad reservation date. Please call our production department for current passwords or alternate FTP routes. For further technical questions, call or ext. 231 or ext. 219

7 GO DIGITAL WITH WING WORLD Wing World s digital edition is hosted on PC, ios, Android and Kindle devices. Members who receive the digital edition get Wing World weeks before mail distribution and are privy to extra content that is vibrant and engaging, such as videos, photos, stories and direct links to other information and sites. Readership of Wing World digital edition grows every month. gwrra.org Gold Wing Road Riders Association will host your advertising monthly. Our site receives over 13,000 unique users monthly, as well as over 40,000 page views. GWRRA s website is the best place to target market your Gold Wing-related products. wingworldmag.com Looking to offer a special deal direct to Gold Wing riders? Our stylish, state-ofthe-art website offers opportunities for special deals, plus we include links to all of our annual display clients in the online and digital versions of the magazine. WINGWORLDMAG.COM

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