Media Kit General information. TTM.nl. Advertentietarieven. Printing details. Leaflets / inserts. Surcharges

Transcription

1 TTM.nl General information Title Subtitle Published by Publisher Ad Sales Editor in chief Circulation TTM.nl Magazine for Transport Eisma Industriemedia bv Informaticaweg CP Doetinchem Netherlands Rens Sturrus Yvette van Hal T E y.vanhal@eisma.nl Arjan Velthoven T E a.velthoven@eisma.nl copies Volume 35 Frequency 6 x per year Advertentietarieven 1x 3x 6x Size 1/1 page /2 page /4 page Surcharges Printing details Printing proces Paper cover Paper inside Leaflets / inserts offset 200 grs. hv satin matte laminate 115 grs. hv silk mc page 2 cover + 15 % page 3 cover + 10 % page 4 cover + 20 % Sloping + 15 % Gutter + 15% about the amount of 2 pages Special position + 10 % Placement fees the fees are calculated on the contracted price Dtp costs based on actual costs incurrend for designing and making the ad 2 pages 0,40 euro a piece 4 pages 0,54 euro a piece 8 pages 0,69 euro a piece 12 pages 0,78 euro a piece 16 pages 0,85 euro a piece 20 pages 0,90 euro a piece 24 pages 0,93 euro a piece Above prices include postage and exclude VAT. On all orders and deliveries, our general delivery terms are applicable, as filed with the Chamber of Commerce in Leeuwarden under Number Prices 1are

2 Redactioneel TTM.NL magazine is the leading transport magazine of the Netherlands. The publication is geared exclusively towards the management level of transport companies, meaning it has a unique position on the Dutch market. TTM.nl is read in the boardroom as well as on the desks of fleet managers. The publication also pays special attention to ICT developments in the road transport industry. Each edition of TTM.nl will feature; - in-depth interviews with the management of a Dutch transport company or logistics service provider - reports on the fleet management of a Dutch transport company or logistics service provider - professional consumer tests of a new truck, performed by TTM.nl staff, on a test route in the Netherlands or abroad - reports on the implementation of the latest TMS, Transport Planning or any other important ICT-tool within a logistics company -driving impressions of the latest trucks. In addition, TTM.nl will regularly feature; - in-depth columns - best photographs - links to online content Publicationlist 2019 No. Publication date Reservation date Theme / Focus 1 26 February 31 January Transport Compleet Hardenberg 2 23 April 27 March 3 18 June 22 May 4 30 August 5 August Transport Compleet Gorinchem 5 29 October 3 October 6 17 December 21 November On all orders and deliveries, our general delivery terms are applicable, as filed with the Chamber of Commerce in Leeuwarden under Number Prices 2are

3 Dimensions Size Portrait (w x h in mm) Landscape (w x h in mm) 1/1 page 191 x 265 1/2 page 94 x x 130 1/4 page 94 x x 63 Print area 191 x 265 Page size 230 x 300 Bleed: 3 mm trim all around Colour mode CMYK Resolution 300 dpi Digital advertising material PDF Certified PDF All fonts insert Quark Xpress All (Macintosh) fonts, illustrations and images enclose. Adobe Illustrator convert fonts to outlines *.ai, *.eps Adobe Photoshop Flattened (not layars *.tiff, *.eps, *.jpg, *.psd No multichannel or duotone images Other (plain) Text only in Word, add images seperately Where to send yor advert adress print ad: ttm@zeedesign.nl and mention the tittle + issue and cc to: y.vanhal@eisma.nl. adress online and newsletter material please mail to: traffic.industrie@eisma.nl and cc to: y.vanhal@eisma.nl. Delivering leaflets / inserts Number of copies same as circulation + 1,5% Delivery handy boxed Deadline no less than 3 weeks before send of Delivery address Veldhuis Media Attn.:Theo Nitrauw Kanaaldijk OZ HL Raalte Netherlands stating: sender, title of the magazine and issue number On all orders and deliveries, our general delivery terms are applicable, as filed with the Chamber of Commerce in Leeuwarden under Number Prices are

4 Tariefkaart 2019 Website Leaderboard Wallpaper Wallpaper Rectangle Full banner Rectangle A rectangle is a remarkably large ad format that is always right on the page, above the fold. The format is ideal for communicating different types of messages including video. 336 x 280 pixels, max. 49 Kb / 300 x 250 pixels (mobile) 99,- CPM (per 1,000 pageviews) Leaderboard A leaderboard is big, almost page wide advertisement and is one of the most common formats. It is displayed directly below the header. 728 x 90 pixels, max. 49 Kb / 320 x 50 pixels (mobile) 99,- CPM (per 1,000 pageviews) Full Banner A full banner is an horizontal ad which is positioned between the news items. 468 x 60 pixels / 320 x 50 pixels (mobile), both max. 49 Kb 64,- CPM (per pageviews) Wallpaper A Wallpaper shows your advertisement at the right and left side of the editorial part. The impact is more powerfull if both sides of the Wallpaper communicated with each other. 2 images of 145 x 650 pixels 146,- CPM (per 1,000 pageviews) Delivery specifications Technical details banners: File formats:.jpg,.gif, animated.gif, Html5 Self Contained Html Code Javascript Code Delivery address: traffic.industrie@eisma.nl met een CC naar: y.vanhal@eisma.nl stating website or newsletter, period and URL-address Op alle orders en leveringen zijn onze algemene leveringsvoorwaarden van toepassing, zoals gedeponeerd bij de Kamer van Koophandel te Leeuwarden onder nummer Prijzen zijn per plaatsing in Euro, gebaseerd op plaatsing in full colour, exclusief 21% BTW. Contractperiode:12 maanden, ingangsdatum uitsluitend datum eerste plaatsing. Wijzigingen onder voorbehoud. Aan deze tariefkaart kunnen geen rechten worden ontleend. 4

5 Digital newsletter ttm.nl Blockbuster The blockbuster is between the editorial content in the newsletter. The message is integrated into the newsletter. This ad format is prominent in image, across the full width of the page. Blockbuster Specificatons 550 x 150 pixels, max. 80 Kb 595,- per edition Advertorial Advertorial Advertorial An advertorial is a text ad with photo, with click-through links to the advertiser s website. The advertorial in a newsletter stands between the editorial content and is therefore not to be missed for the reader. The basic implementation of the advertorial consist of an image to the left or right of the text. image: 600 x 400 pixels file size: max. 99 Kb head, body, pay-off : 400 characters spaces included URL to which the advertorial links supporting formats (material) jpg., gif or.png 567,- per edition Full banner Full banner A full banner is an horizontal ad which is positioned between the news items. 468 x 60 pixels / 320 x 50 pixels (mobile), both max. 49 Kb 515,- per edition Statistics Newsletter Statistiek Nieuwsbrief Weekly on Thursday to 8,850 subscribers. Opening percentage: 37% More information Yvette van Hal T E y.vanhal@eisma.nl Aanleverspecificaties Technical requirements of the banners File formats:.jpg,.gif, animated.gif, Html5 Self Contained Html Code Javascript Code Delivery address: traffic.industrie@eisma.nl with a copy to y.vanhal@eisma.nl stating newsletter, publication date and URL address On all orders and deliveries, our general delivery terms are applicable, as filed with the Chamber of Commerce in Leeuwarden under Number Prices 5are

6 Special Newsletter TTM.nl A special newsletter partner mailing is a special e-newsletter which can be sent out to our subscribers. The advertisement position is above editorial messages. The editors select the editorial messages, and the advertiser delivers his advertisement. This message is sent exclusively to an address database selected by the advertiser, thus ensuring a high click rate on the advertisement. Advertising in the special partner mailing has several advantages: - extra large advertisement space to highlight your products/ company profile - suitable for special offers/ announcements - a large number of readers - direct response - more traffic to your website Once a month, we can send this special newsletter to the e-newsletter subscribers of : - Bestelauto - Metaal Magazine - Aandrijftechniek - Bulk - Warehouse Totaal - Pomp NL - Recycling International - Recycling Magazine Benelux Available upon request 2.640,- per edition TTM.nl On all orders and deliveries, our general delivery terms are applicable, as filed with the Chamber of Commerce in Leeuwarden under Number Prices are

7 Tariefkaart 2019 Branded Content TTM.nl What is branded content Branded content is content that is paid or produced by the advertiser. It is designed to build brand awareness and can include video, article, blog/column, or other elements that bring value to the consumer. The content is designed to be similar to the editorial content. The message is conveyed subtly so that the reader will not experience this as promotional material. The key is to grab the attention of our customers, your target group, and to drive real engagement through this smart content. Spotlight Spotlight Innovative and other special products deserve to be in our spotlight section. The unique selling points of the product are presented attractively to the target group in a comprehensible way. This is a highly suitable medium for new product launches. Package On the homepage of TTM.nl with a click-thru to a page on the website. an announcement on the TTM.nl newsletter Client Case text: 500 words 3 images up to 300 pixels wide 1500,- for two weeks.client Case In Client Case there is a practice story of a professional or private carrier. The use of trucks, trailers, components of ICT by the carrier is central, with a clear emphasis on the practice of everyday life. The entrepreneur talks about his experiences and what positive affect the product has on its business operations, efficiency or results. Presentation on the homepage of TTM.nl with a click-thru to a page on the website. an announcement on the TTM.nl newsletter 4/1 pagina in TTM.nl text 600 a 750 words 3-4 foto s (Jpg / 1mb minimaal) ,- (magazine, website, newsletter) Op alle orders en leveringen zijn onze algemene leveringsvoorwaarden van toepassing, zoals gedeponeerd bij de Kamer van Koophandel te Leeuwarden onder nummer Prijzen zijn per plaatsing in Euro, gebaseerd op plaatsing in full colour, exclusief 21% BTW. Contractperiode:12 maanden, ingangsdatum uitsluitend datum eerste plaatsing. Wijzigingen onder voorbehoud. Aan deze tariefkaart kunnen geen rechten worden ontleend

8 Tariefkaart 2019 Branded Content TTM.nl Video Video It s hard to imagine why online video would be missing from your communication mix because telling stories in this format has never been more accessible and is increasingly preferred by users of digital platforms. At Eisma, we can create the video for uou as we have years of expercience in making a wide range of videos. We take care of the sciript, film, editing, voice-over and subtitling all-in close consultation with you. Presentation on the homepage of TTM.nl (in de rectangle) an announcement in the newsletter Availeble upon Leader Expertblog board Publication on our website 1.450,- per month format frame video 100,- Production of all aspect of the video starts from 1.560,-. Expertblog With an expertblog you can communicate personnally with the customer. By bloggin as a director, consultant, manager or employee, your expertise about a specific area of trucks and transport is highlighted. Your personal story creates a more accessible branding based on experiences, thoughts, visions or tips by adressing a practical problem that transport companies encounter. You can also suggest a subject for discussion to inform or convince (potential) customers. Publishing a new blog on a regular basis Will boost publicity and help to build a commited audience. Expertblog Publication for two weeks Writing the blog 430,-. 1 x block on the expert s section on the homepage 2 x newsletter 1.950,- Presentatie On the homepage of TTM.nl with a click-thru to a page on the website 2 x an announcement in the newsletter of TTM.nl 500 words, incl. intro of max. 40 words and sub-header. images: 1 photo of the expert and two relevant photos of the discussion topic in expert blog. Op alle orders en leveringen zijn onze algemene leveringsvoorwaarden van toepassing, zoals gedeponeerd bij de Kamer van Koophandel te Leeuwarden onder nummer Prijzen zijn per plaatsing in Euro, gebaseerd op plaatsing in full colour, exclusief 21% BTW. Contractperiode:12 maanden, ingangsdatum uitsluitend datum eerste plaatsing. Wijzigingen onder voorbehoud. Aan deze tariefkaart kunnen geen rechten worden ontleend