Presents: Hosted by Internationally-Regarded Lifestyle Expert. Merilee Kern

Transcription

1 Presents: Hosted by Internationally-Regarded Lifestyle Expert Merilee Kern

2 Savvy Living San Francisco combines the power of broadcast TV, editorial and digital marketing in a uniquely bundled content partnership! Savvy Living is a fun and fast-paced half hour lifestyle weekend TV show that airs on top-rated CBS5 KPIX-TV San Francisco, the #6 ranked DMA in United States with nearly 2.5 million TV homes. The show helps viewers end their weekends informed and entertained, and is targeted to both San Francisco s hugely desirable, highly educated, above average net worth local resident demographic and tourist base. Show content covers a myriad of daily living topics, from interesting experts and exciting local events to innovative lifestyle-enhancing products and services to dreamy travel destinations...and everything in between. This show highlights many of the remarkable people and businesses throughout America, as well as products, services, travel locations, and more that are highly relevant, and of interest to, San Francisco residents and the revered city s burgeoning tourist community. Your business, products, services, and message can be featured during a Savvy Living-hosted segment whether that be a Skype, SMT, look live or pre-tape interview with YOUR expert, or the charismatic host can showcase your brand and its features/benefits on her own (expert interview not required). Each brand will also be featured in (bundled with) a syndicated editorial/article to run with multiple publishers within The Luxe List International News Syndicate, which will also be promoted via The Luxe List s social media platforms.

3 The Power of Two Delivering Powerful Integration Solutions Trusted News Sports Destination Top-rated Prime Entertaining Engaging Original Informational Extend your reach across a powerhouse duopoly that delivers compelling programming and unmatched integration In one of the country s most valuable markets

4 WHO IS KPIX 5? Bringing together the relevance of Local Content & the power of America s Most Watched Network Award-winning News Comprehensive Sports Coverage Ties to Top Programming Custom Solutions

5 San Francisco Market Profile Market Rank 6 Total TV Households 2,488,090 Black/African American TV HHs 7.5% Asian TV HHs 22.3% Hispanic TV HHs 17.2% Wired Cable 61.4% Interconnect 61.4% ADS (Satellite*) 26.4% Broadcast Only 12.1% Population Total Persons 2+ 6,522,261 Total Persons 18+ 5,274,053 Total Women 18+ 2,699,098 Total Men 18+ 2,574,955 Key Demo Breakout A ,350,473 A ,782,601 A ,785,014 W ,559 W ,378,404 W ,385,352 M ,914 M ,404,197 M ,399,662 A35+ 3,923,580 A ,855,914 Source: Nielsen 2017 Universe Estimates for Total TV Households & Demos, November 2016 Universe Estimates, Interconnect = Comcast Spotlight. *ADS non-cable homes.

6 San Francisco Market Profile How the Market Breaks Down Homes Reached KPIX KBCW Comcast Total DMA 100% 2,488,090 HHDS Wired Cable 60.0% 1,491,660 HHDS Non-Wired 996,430 HHDS 40.0% Interconnect 60.0% 1,491,660 HHDS Non-Interconnect 0 HHDS 0.0% Satellite* 673,520 HHDS 27.0% Broadcast Only 322,910 HHDS 13.0% Source: Nielsen Media Research, Market Universe Estimates, February 2017, Interconnect Comcast Spotlight, *ADS non-cable homes.

7 Meet the KPIX 5 Average Audience We are Many Weekly Reach: 3,241,263 People 18+ We are Men & Women 49% Men & 51% Women We are Diverse 40%, almost half, are non-white Vital Statistics SF DMA KPIX Viewers Household Income HHI: $75k-$99k 14.2% 15.4% HHI: $100k-149k 16.3% 17.0% HHI: 150k+ 20.6% 20.2% Average HH Income $96,900 $97,800 Level of education Some college 29.6% 31.6% College graduate (4 year college) 20.9% 19.8% Any Post Graduate Work 18.6% 18.6% Other 10% Hispa nic 11% Asian 12% African Americ an 7% White Non- Hispa nic 60% Own Residence 52.2% 58.5% Kids in Household Under 17 Years of Age 35.7% 29.1% Employment status Employed (Full/Part-time) 64.7% 59.2% Management/Business/ Financial 33.1% 29.9% Operation/Professional White Collar 46.8% 42.5% Blue Collar 18.0% 16.7% Source: Scarborough San Francisco, CA 2016 Release 2 Total (Aug 15-Jul 16), Base: SF DMA Adults 18+. KPIX Viewers based on Watched Past 7 Days.

8 KPIX Delivers an Upscale Audience! Purchasing Power A18+ KPIX Viewers $11.0 Billion New Vehicles Index among SF DMA A18+ who watched KPIX past 7 days Market Value of Owned Home $1,000, Has 2 nd Home or Real Estate Property Investment 129 $5.3 Billion Used Vehicles Lifestyle changes/events personally plan to do next 12 months Make last home mortgage payment Items/services household currently has (HHLD) Second home $3.9 Billion Home Improvement $2.8 Billion Internet Purchases Investments household has (HHLD) Money market funds 128 Lifestyle changes/events personally plan to do next 12 months Retire or take early retirement Lifestyle changes/events personally plan to do next 12 month Last child finish college Investments household has (HHLD) Mutual funds 121 $2.6 Billion Furniture/Mattress/Electronics Lifestyle changes/events personally plan to do next 12 months Birth of a grandchild Professional services used by HHLD past 12 months (HHLD) Financial planner Source: Scarborough San Francisco, CA 2016 Release 2 Total (Aug Aug 2016), Base: SF DMA A18+ Target : KPIX Viewers based on Watched Past 7 Days. How To Read: A18+ KPIX viewers are 10% more likely to have a HH Income of $150k+ than the A18+ market average (Index 100= market average). Purchasing Power based on : New & Used Vehicles based on plan to buy in next 12 months; Home Improvement, Internet Purchases, Furniture/Mattress/Consumer Electronics (Other electronics & television) based on bought past 12 months.

9 Meet the KBCW Average Audience We are Many Weekly Reach: 763,835 People 18+ We are Young 45 Years Old vs. 47 Market Avg. We are Women 58% Women & 42% Men We are Diverse 49%, almost half, are non-white Hispa nic 12% Other 13% African Americ an 7% Asian 15% White Non- Hispa nic 51% Vital Statistics SF DMA KBCW Viewers Household Income HHI: $75k-$99k 14.2% 14.7% HHI: $100k-149k 16.3% 14.8% HHI: 150k+ 20.6% 13.6% Level of education Some college 29.6% 33.7% College graduate (4 year college) 20.9% 18.2% Any Post Graduate Work 18.6% 11.2% Own Residence 52.2% 43.2% Kids in Household Under 17 Years of Age 35.7% 29.5% Employment status Employed (Full/Part-time) 64.7% 59.6% Management/Business/ Financial Operation/Professional 33.1% 27.7% White Collar 46.8% 43.2% Blue Collar 18.0% 16.4% Source: Scarborough San Francisco, CA 2016 Release 2 Total (Aug 15-Jul 16), Base: SF DMA Adults 18+. KBCW Viewers based on Watched Past 7 Days.

10 KBCW Delivers an Upscale Audience! Purchasing Power A18+ KBCW Viewers $2.1 Billion New Vehicles $1.4 Billion Used Vehicles $815 Million Home Improvement $569 Million Internet Purchases $586 Million Furniture/Mattress/Electronics Index among SF DMA A18+ who watched KBCW past 7 days Lifestyle changes/events personally plan to do next 12 months Last child finish college Vehicle HHLD plans to buy used next 12 months (HHLD) Midsize car Lifestyle changes/events personally plan to do next 12 months Move/change address Lifestyle changes/events personally plan to do next 12 months Make last home mortgage payment Lifestyle changes/events personally plan to do next 12 months Get married Vehicle HHLD plans to buy used next 12 months (HHLD) Luxury vehicle (any size) Lifestyle changes/events personally plan to do next 12 months Birth of a child Lifestyle changes/events personally plan to do next 12 months Go back to school (for degree/certification) Lifestyle changes/events personally plan to do next 12 months Retire or take early retirement Source: Scarborough San Francisco, CA 2016 Release 2 Total (Aug Aug 2016), Base: SF DMA A18+ Target : KBCW Viewers based on Watched Past 7 Days. How To Read: A18+ KBCW viewers are 10% more likely to have a HH Income of $150k+ than the A18+ market average (Index 100= market average). Purchasing Power based on : New & Used Vehicles based on plan to buy in next 12 months; Home Improvement, Internet Purchases, Furniture/Mattress/Consumer Electronics (Other electronics & television) based on bought past 12 months.

11 47% Attitudes on Advertising As % of San Francisco DMA Adults 18+ Any Agree Advertising On 36% 31% 19% 36% 36% 35% 30% 29% 22% 17% 19% TV Internet Radio Mobile Phone Useful Information About New Products &Services TV Internet Radio Mobile Phone Meaningful Info About the Product Use of Other Consumers TV Internet Radio Mobile Phone Useful Info About Bargains Source: Scarborough San Francisco, CA 2016 Release 2 Total (Aug Aug 2016), Base: SF DMA A18+. Any Agree based on Agree Strongly or Agree Somewhat.

12 The Power of Television

13 LOCAL NEWS We know what matters most to the Bay Area Daily coverage of in-depth, local news Cutting edge mobile weather reporting technology #1 11PM News among A25-54 Source: NSI, San Francisco DMA, February 2017 Sweep (2/2/17-3/1/17), February 2016 Sweep (02/04/16-03/02/16) Live+SD, Adults

14 TOP PROGRAMMING Primetime Lineups Court Show Topicals Program Specific Promotions

15 TOP PROGRAMMING Premium Programs on CBS

16 SPECIAL PROGRAMMING Specials Topic Examples: Awards Shows Travel Destination Showcase Holidays Community Volunteerism Bay Area History / Civic Development

17 LOCAL PARTNERSHIPS Jefferson Awards for Public Service Inspire Community Volunteerism CBS is the exclusive presenter of the Jefferson Awards for outstanding local public service in the Bay Area, and is dedicated to celebrating ordinary people who make an extraordinary difference Founded in 1972 by Jacqueline Kennedy Onassis, U.S. Senator Robert Taft Jr., and Sam Beard Recognition at Local & National level Weekly feature on KPIX 5 News highlights a local Winner

18 LOCAL PARTNERSHIPS Food For Bay Area Families Meet a Growing Need A continuing partnership between the local Bay Area Food Banks, CBS San Francisco, Whole Foods Markets and corporations like you! This holiday food drive campaign generates both food and hard cash donations for the entire Bay Area to 7 Bay Area Food Banks! Each $1 generated = $3 dollars worth of food for the Bay Area families that need it most. In the last four years, the Food for Bay Area Families initiative has consistently increased our donations to Bay Area food banks, and has raised over $10 million to feed our neighbors.

19 LOCAL PARTNERSHIPS Students Rising Above Support student success beyond the tuition check Students Rising Above is an award-winning community program started by KPIX News Anchor Wendy Tokuda. It provides a comprehensive array of services to students that reaches beyond access to college, and focuses on college completion, helping students navigate the academic, emotional and social challenges of going to and through college. Sharing Our Stories with the Bay Area Student success stories are showcased in a series of KPIX 5 News features - hosted by Emmy award-winning journalist, Sherry Hu and online via web vignettes on KPIX.com and StudentsRisingAbove.org The student success stories culminate with an end-of-year half-hour program on KPIX 5 profiling all SRA grads

20 Conclusion Maximize your marketing & publicity investment with the Savvy Living Show on CBS San Francisco!