John Westra, Roger Hinson, & Todd Cooper

Transcription

1 John Westra, Roger Hinson, & Todd Cooper Dept of Agricultural Economics Louisiana State University AgCenter Online Tool-Kit

2 A Web-based resource to connect farmers, shrimpers, fishermen, distributors and food suppliers to customers and consumers

3 Goal of MarketMaker To create an agile efficient virtual value chain that connects high quality sources of food to willing markets. Accomplished through a multistate network of partners consolidating large amounts of marketing and business information into a single searchable source that can be queried across geographic boundaries

4 What is MarketMaker? MarketMaker is a FREE online direct marketing tool for producers, fishermen and other food entrepreneurs Helps producers and businesses identify potential markets Helps business owners connect with other members of the food supply chain Helps consumers and customers find fresh and locally grown food

5 MarketMaker is local foods Local foods and local food systems Supported by inclusion of these businesses: Direct sales at the farm Farmers markets Roadside stands Community Supported Agriculture (CSA) Restaurants that locate locally-produced food Others trying to source local foods But it is more that local food systems

6 MarketMaker is B2B & B2C It s both a business to business and a business to consumer tool B2B where the seller s customer is another business B2C where the seller s customer is the final user of the product La.foodmarketmaker.com

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8 MarketMaker Businesses Who are the businesses already signed up for LAMM? National MM added from commercially-available lists LAMM added/adding from other sources (LDAF, commodity groups, etc.) to expand coverage Farmers, commercial fishermen, other food businesses registered/registering too enhancing their profiles, businesses become more actively engaged in the MarketMaker website, see its potential, and use it to purchase product from other MarketMaker firms

9 Nonfarm Businesses Louisiana nonfarm businesses more than 20,000 Eating and drinking 12, restaurants, cafeterias, caterers, food service contractors, snack and beverage establishments, etc. Food retailers 6,400 grocery/convenience stores, fish/meat/poultry markets, fruit& vegetable markets, liquor stores, bakeries, etc. Food processors 920 Food wholesalers 800 bakery, diary, fish, meat/poultry products, fruit & vegetable products, sugar/confectionery, grains/oilseed milling, beverages

10 Farm Businesses Louisiana farm businesses nearly 475 Farmers 224 dairy, meat & poultry, fruits, vegetables, grains, nuts, herbs, specialty products Fishery 72 shrimp, oysters, crabs, crawfish, catfish, etc. Farmers markets 168 Wineries 5

11 Who can use it? Anyone with internet access MarketMaker is a free tool for people who: Grow food Process food Sell/buy food Eat food

12 Who uses MarketMaker? Nationally (over past year) Averaging over 1.2 million hits each month Over 90,000 individual users per month Louisiana (since September 2010) Averaging 105,000 hits each month Over 7,800 unique individuals per month

13 LA MarketMaker Traffic 180,000 MarketMaker Website "Hits" 160, , , ,000 80,000 60,000 40,000 20,000 LA MS - Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13

14 Individual State Sites with a Common Data Base Database of farmers, processors, distributors, and retailers Maps of demographic information

15 What Information Can be Found on MarketMaker? Nearly 700,000 profiles for food related businesses across 20 states Over 10,000 expanded farmer/producer and winery profiles Demographic and census data Food preference data Its map-based - all data is geo-coded

16 How can MarketMaker help Louisiana Producers? Greater visibility to food buyers across the state and the nation No-cost access to valuable marketing information High touch and high tech educational support to help promote commercial readiness

17 Multi-State Mapping Sweet Potato Producers in Louisiana, Mississippi and Arkansas Search out and map farmers by product and product attributes at the local, state and multi state levels

18 Map Food Consumption Patterns

19 For MarketMaker to Succeed It s a great, free tool, but buyers and sellers have to use it create a profile that s attractive keep that profile updated have product that customers/consumers want be responsive and communicate availability of product in timely manner

20 To Succeed - LA MarketMaker Louisiana MarketMaker will succeed by enhancing marketing opportunities for producers, buyers, processors, retailers, etc. We need to talk about MarketMaker to anyone and everyone with whom we interact professionally informally neighbors, friends and relatives schools and churches any chance you can to mention it will spread the word

21 Registering your business: in three easy steps 1. Go to la.foodmarketmaker.com 2. Click on Register Your Business on the left side of the homepage 3. Select a business type from the profile page and follow on-screen instructions to input your business

22 Questions To register your business or use MarketMaker, visit: La.foodmarketmaker.com If you have any questions about MarketMaker contact: