Impact of Technology on Retail

Transcription

1 November 20th, 2018 Impact of Technology on Retail Anoojan Vijayasri Cloud Customer Engineer

2 The headlines read...

3 And yet... "Our goal is to continue to create retail spaces that allow customers to truly engage with the brand in an authentic off-line experience that embodies Allbirds' unique comfort and thoughtful design." Allbirds co-founder Joey Zwillinger

4 ECommerce is Still Young

5 The value of a visit has nearly doubled. Footsteps Store Sales 18B $4.5T $5.0T +10% 11B -37% US Traffic , presented by Deloitte at STORE conference May 2018 // US retail sales: US Census

6 62% of people expect brands to deliver a consistent personalized experience, but only 42% Think they do. Google/Greenberg Survey, 2017

7 Customer Acquisitions Retail Value Chain Omni Channel Commerce Store Operations Merchandising & Assortment Fulfillment & Delivery Logistics & Supply Chain

8 Google Analytics DoubleClick Google Value AdWords Chrome Google Express Android Google Assistant Google Maps Daydream Firebase Merchant Center Shopping

9 Where is Google Cloud helping Retailers For you! Faster insights with data Predictions with AI Dynamic customer experiences Store transformation Connected Retail partners Customer Analytics Trend Forecasting Personalization Information Hub Supply Chain Collaboration In Store Analytics Inventory Forecasting Conversational Commerce Smart Store Connected Marketplace Retail Data Warehouse Assortment Planning Loyalty Delivery Dynamic Training Vendor Management Real Time Inventory View Intelligent Call Center Dynamic Digital Signage Collaboration and Productivity Cloud Enhanced Solutions

10 Faster insights with data Customer insights Other Use Cases SAP Retailer data CRM Inventory Store Analytics Inventory management Ads Google data Supply chain optimization Search Ads DoubleClick PoS 3rd party profile Facebook Customer service interactions Industry Data CRM Inventory 360 customer view

11 Faster insights with data Predictions with AI Machine Learning Customer-built ML models

12 Faster insights with data Predictions with AI Improving Product Recommendations We think you d like these Other Use Cases Demand and trend forecasts Inventory management Cart $200 PLACE ORDER Customer-built ML models CSM

13 Faster insights with data Predictions with AI Demand Forecasting & Price Optimization Other Use Cases Inventory management CSM Customer-built ML models

14 For you! Faster insights with data Predictions with AI Dynamic customer experiences Loyalty Delivery 50 POINTS Other Use Cases Mobile and in-store apps Store associates 50% OFF ALL STOCK FOR VIP Corporate intranet

15 For you! Store transformation In-store Experiences Sales assistant app Mobile POS In-store analytics Other Use Cases Connected associates Onboarding and training Grab and go devices Warehouse

16 For you! Store transformation In-store Analytics Other Use Cases Connected associates Onboarding and training Grab and go devices Smart Warehouse

17 For you! Faster insights with data Predictions with AI Dynamic customer experiences Store transformation Connected Ecosystem Enhanced Supply Chain Customer API Other Use Cases Ship API Supply chain collaboration Inventory API Connected marketplace SAP Data Analysis Video Intelligence API Vision API

18 For you! Faster insights with data Predictions with AI Dynamic customer experiences Store transformation Connected Ecosystem Enhanced Supply Chain Retailer stores Track execution of shelf share, promotions and price changes CPG suppliers 3 1 Monitor in-store conditions in real-time Elevate your shopping experience Receive granular shelf insights with visual proofs Drive proactive data-driven dialogue with suppliers Supply chain collaboration Connected marketplace 2 Enable data-informed decision-making Drive win-win business plans Other Use Cases Retailer HQ

19 For you! Faster insights with data Predictions with AI Dynamic scalability & agility Boxing Day Black Friday BAU Dynamic customer experiences Store transformation Retail partners

20 The world is changing. Big will not beat small anymore. It will be the fast beating the slow. - Rupert Murdoch

21 Thank You