CURRICULUM MAP. Describe the influence of historical events on American fashion

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1 Month: September Essential Questions: What is marketing? How is fashion marketing & the economy intertwined? Enduring Understanding: Students will develop a basic understanding of marketing concepts including the functions of marketing and the processes involved in marketing with a focus on fashion. Introduction to Course Explain the concept of fashion in terms of apparel, home fashion and accessories Explain the components of fashion Identify needs satisfied by clothing Identify different elements of style and design Project Describe the influence of historical events on American fashion Logo Challenge Explain the use and importance of fashion cycles Explain the role of fashion designers Presentation Identify fashion leaders and followers Explain the concept of marketing in Sites the fashion world Fashion Marketing Textbook Marking Period 1 Explore the nature of fashion History of fashion Trends in fashion industry Difference between style and design Discussion and research of influential people in fashion history Identify specific styles of the 20 th Century Introduce textbook website Vocabulary quizzes/chapter Test What is Fashion Assessment Ticket Outs (at least 2 a week) to What is Fashion to You Collage Four Elements of Design Visual Fashion Through the Decades & of the Future Group Project & Current Fashion Week Videos & Sites: NYFashion.org; Pinterest; Etsy; Thecut; NYfashioninfo.com Standards: CC E, CC A, CC A, CC D, CC D, CC G, C, E

2 Month: October Essential Questions: What is the role of the marketing mix in developing a marketing strategy? How is market segmentation used in decision-making? Enduring Understandings: Every individual and/or organization that is successful uses marketing. Explain the concept of marketing Explain marketing functions and related activities Fashion Marketing Textbook Marking Period 1 Defining the marketing concept Types of customer characteristics used to define a target market Explain fashion merchandising Describe the four components of the marketing mix (4 P s: Product, Price, Place, Promotion) Identify the four types of promotion Identify the seven functions of marketing Analyze economics in fashion marketing Explain the concepts of market segmentation and different target markets Describe the marketing mix in detail with the 4 P s using a concept map Identify the channels of distribution used in the fashion industry Differentiate between marketing and merchandising Explain the concept of cost, profit, and markup Vocabulary Quizzes/Chapter Test Fashion & Marketing Assessment Ticket Outs (at least 2 a week) to Online Activity to introduce students to textbook website What is Your Segmentation Group Project Four P s Mix It Up Group Project Target Market Magazine Individual Assignment GAP Case Study & Commercial Marketing Career Fashion Show partnered with Kaplan University speaker Standards: CC A, CC A, CC D, CC D, CC G, E, F

3 Month: November Essential Question: How do marketers determine where to position their product in the marketplace? Enduring Understanding: Social responsibility requires the use of ethics in marketing and goes beyond the law. Fashion Marketing Textbook End of Marking Period 1 Begin Marking Period 2 Explain three main market segments of the fashion industry Describe the primary forms of business ownership Identify key risks faced by fashion businesses Explain how globalization has affected the fashion industry Describe the impact of the fashion industry on the U.S. and world economies Explain the relationship between supply and demand Identify the three main market segments using a Venn Diagram distinguishing similarities and differences Identify advantages and disadvantages of each type of business ownership Classify six types of fashion risks that could affect businesses Distinguish Pros and Cons of globalization Research the history and current facts of child labor in the U.S. and 3 rd World Countries Examine different fashion industries Differentiate between supply and demand Vocabulary Quizzes/Chapter Test The Fashion Business Assessment Ticket Outs (at least 2 a week) to Business Organization Case Study Group Task Writing Assignment #1: If you were open your own business, what type of business ownership would you chose and why. Child Labor Research Paper Group Project o Three Parts: Research History, Responding to Child Labor Questions, Child Labor Reaction Paper Standards: CC A, CC A, CC D, CC D, CC G, CC B, CC B, E, A, G, H

4 Month: December Beginning of January Essential Question: How do marketers determine where to position their product in the marketplace? (*Product = Service) Enduring Understanding: Marketing emphasizes how successful businesses encourage consumers to buy and use their products and services. Hospitality & Tourism Marketing Identify all goods and services a hotel Vocabulary Quizzes/Chapter Test Textbook Marking Period 2 and travel business might offer Role Playing Describe the H & T five industries Distinguish between good and bad Defining H & T Industry & Identify the segments of the H & T cases of quality service Economics and Impact Assessment industries Research the history of lodging and Explain how service is a product Ticket Outs (at least 2 a week) to food service Explain the importance of service in Examine the trends in the H & T the H & T industries industry for the past and in the present Describe the origins of lodging and Identify the economic multiplier and Plan Your Own Itinerary Project food service what areas affect it, directly and Are You a Service Ace? Quiz Identify the trends in the H & T indirectly Maslow & Plog Group Activity industries Distinguish between business travel Writing Assignment #2: What will Explain the economic multiplier and pleasure travel; Examine the Pro s the Hospitality and Tourism Describe business and pleasure travel and Con s of each industries be like in 25 years from Explain different motives for travel Examine Stanley Plog and Abraham now? Touch on each industry Maslow to distinguish motives for segment. travel Use of many travel & tourism sites Identify the use of QR Codes in H&T visit sites of company case studies Marketing discussed in class Standards: CC A, CC A, CC D, CC D, CC G, CC B, CC B, E, I

5 Month: Rest of January Beginning of February Essential Question: How does promotion affect the marketing mix? Enduring Understanding: The importance of marketing for a business. (This chapter specifically - restaurants) Hospitality & Tourism Marketing Textbook Marking Period 2 Discuss the impact of food service and food-service locations Explain the difference between commercial and on-site facilities Describe restaurants within other properties: private clubs, sport & theme parks, retail establishments, lodging establishments Describe types of restaurant businesses: chains, franchises, and independents Identify the impact of the food service industry in the U.S. and globally Distinguish between different types of full-service restaurants: casual dining vs. fine dining Distinguish between different types of specialty restaurants: theme, chicken, steak, seafood, pizza, hamburger, and ethnic Examine examples of restaurants within other properties Identify familiar on-site facilities: schools & colleges School Food Revolution discussion of current nutrition trends & popular developments Research main difference between chain & franchise and how they can overlap Standards: CC A, CC A, CC D, CC D, CC G, CC D, E Vocabulary Quizzes/Chapter Test Historic Hotel Plan & Renew Project & Presentation Ticket Outs (at least 2 a week) to Chain & Franchise Research Activity & Presentation Jamie Oliver School Revolution Discussion/Video/Worksheet Food Court Challenge Restaurant Lingo Quiz Restaurant Slogans Quiz

6 Month: Rest of February End of March Essential Question: How does the marketing mix affect the five aspects of a successful restaurant? Enduring Understanding: The importance of the behind the scene elements of a successful restaurant. Hospitality & Tourism Marketing Textbook Marking Period 3 Examine the five aspects that all successful restaurants have: o Target Market o Atmosphere o Location o Concept o Menu Explain front and back-of-the-house operations Identify ways restaurants can increase and measure profits National Restaurant News statistics & website Discussion of Popular Celebrity Chefs focus on Chef Ramsey Research and discover five aspects of successful restaurants from establishments in community Examine restaurant organization history of front & back-of-the-house teams Identify front-of-the-house service and all positions Identify back-of-the-house service and all positions Examine production, purchasing, and inventory from a general manager s POV Vocabulary Quizzes/Chapter Test Food Court Challenge Cooperative Groups Pre-test of Front & Back of the House Positions Ticket Outs (at least 2 a week) to National Restaurant News Current Event & Presentation Theme Restaurant Group Project o Five areas of successful restaurants applied to own o Front-of-the-house & Back-ofthe-house Staffing o Floor plan of theme restaurant o Logo & slogan o Group presentation Sites: nrn.com; theme restaurant sites; Standards: CC A, CC A, CC D, CC D, CC G, CC E, G, I

7 Month: April Essential Question: How can we enhance our success in marketing by analyzing the characteristics, motivations, and behaviors of our consumers? Enduring Understanding: To implement successful advertising techniques and/or promotions for all classifications of the travel segment of tourism. Hospitality & Tourism Marketing Textbook Marking Period 3 Identify all classifications of destination traveling: resorts, Vocabulary Quizzes/Chapter Test Warm vs. Cold Class Activity Discuss the concept of seasonality cruise, sport & recreation, Ticket Outs (at least 2 a week) to Identify the classification of destinations amusement parks, gaming, Identify the various businesses that shopping, historical, and national promote and provide destination tourism parks Destination Individual Project: Choice Discuss how tourism is distributed Identify & examine businesses that of Hometown, Cruise Ship, or Theme Identify the types of advertising media promote destination tourism: travel Park Discuss how to create an advertising agencies, tour operators, CVB s, o Student will write descriptive message and government organizations advertisements with a color visual Explain the concept of public relations Discuss difference between for their project choice promotional and institutional Identify strategies used in sales Examination of travel magazine advertising promotions advertisements and student perceptions Research types of advertising Advertising Travel & Tourism Message media: print, broadcast, online, Group Activity specialty Creation of a press release in groups of Examine benefits of public relations 9 th, 10 th, 11 th, or 12 th grade events & use of press releases Standards: CC A, CC A, CC D, CC D, CC G, C, E, E

8 Month: May Essential Questions: What is the role of fashion and haute couture in Hollywood? Why do so many people follow what celebrities wear, do, and say? Enduring Understanding: The life cycle of a product. Fashion Marketing Textbook Marking Period 4 Discuss haute-couture design houses Explain the process of buying hautecouture Discuss the background of hautecouture Describe prêt-a-porter and ready-towear garments Identify some current ready-to-wear designers Identify what haute-couture is Discuss the importance of hautecouture Design Houses & the French Fashion Federation Examine the haute-couture purchasing process, sales & services, and the high cost Research the history of hautecouture and modern haute-couture Examine the differences between: demi-couture, prêt-a-porter apparel, and ready-to-wear (RTW) apparel Research current design awards Identify the importance of affordable fashion Vocabulary Quizzes/Chapter Test Ticket Outs (at least 2 a week) to Academy Awards Individual Project Designer Biography Research Project & Presentation Designer Collage (concurrent with Designer Biography) Design own haute-couture shopping bag Standards: CC E, CC D, CC D, CC B, CC G, CC A, CC A, E

9 Month: June (Mostly underclassmen for this ) Essential Question: What personal skills & traits do I possess that would be advantageous to an employer? Enduring Understanding: To become a lifelong learner, no matter what occupation. Fashion Marketing Textbook Discuss differences between aptitudes Vocabulary Quizzes Marking Period 4 and interests Ticket Outs (at least 2 a week) to Identify the personal traits valued by employers Examine different types of personal skills: interpersonal, communication, Identify the personal skills valued by teambuilding, and leadership Team-Building Activities employers Investigate types of jobs in the fashion Personal Quizzes: Interpersonal skills, Describe four areas of employment in industry aptitude skills, and interest surveys the fashion industry Examine different styles of education: Research Project: Choose a fashion Discuss the education options for fashion careers non-traditional, high school, postsecondary, and how to choose your career from pg and explore on the Occupational Outlook Handbook Describe ways to gain experience in the own education Writing Assignment #3: Complete the fashion industry prior to employment Research how to gain experience in the statement by using chapter terminology Review for final exam fashion industry I will make sure my skills stay current and that I am always prepared for the future by. Final Exam Two Days Standards: CC A, CC A, CC D, CC D, CC G, A, B, E, L, A, B, G

10 STRAND STANDARD NO. STANDARD CC Reading in CC Reading in CC Reading in CC Reading in CC Reading in CC Writing in CC Writing in CC Writing in CC Writing in CC Writing in CC Writing in CC A CC A CC D CC D CC G CC A CC B CC B CC D CC D CC E Cite specific textual evidence to support analysis of science and technical texts, attending to the precise details of explanations or descriptions. Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account. Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in specific scientific or technical context relevant to grades 9-10 texts and topics. Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in specific scientific or technical context relevant to grades texts and topics. Integrate and evaluate multiple sources of information presented in diverse formats and media in order to address a question or solve a problem. Write arguments focused on discipline-specific. Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes. Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes. Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience. Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience. Use technology, including the Internet, to product, publish, and update individual or shared writing products, taking advantage of technology s capacity to link to other information and display information flexibly and dynamically.

11 CEW Career Awareness & Preparation CEW Career Awareness & Preparation CEW Career Retention & Advancement BCIT Career Management BCIT Career Management BCIT Career Management BCIT Career Management BCIT Communication BCIT Communication BCIT Communication BCIT Entrepreneurship BCIT Global Business BCIT Global Business BCIT Marketing A B G A B E L C E G E A G C Relate careers to individual interests, abilities, and aptitudes. Analyze career options based on personal interests, abilities, aptitudes, achievements and goals. Evaluate the impact of lifelong learning on career retention and advancement. Analyze personal characteristics, talents, skills, abilities, and career assessment results as related to career pathways, clusters, or occupations. Analyze a specific occupation within a career cluster. Compare and contrast career interests with post-secondary opportunities. Analyze how personal qualities and behavior apply in the workplace. Create a research project based upon defined parameters Evaluate chosen print and electronic resources for advanced research Employ appropriate presentation skills to lead discussions and team activities. Evaluate legal forms of business entities when considering entrepreneurship (ex. Existing business, franchise, new business, corporation, LLC, partnership, sole proprietorship). Assess the impact of political and economic changes on global business. Analyze global business and the impact on the counties where they operate. Evaluate the influence of members of a marketing channel, including company, intermediaries, retailer, and consumer.

12 BCIT Marketing BCIT Marketing BCIT Marketing E F H Research and analyze consumer behavior patterns and the effect of those patterns on business and the economy. Evaluate processes needed to obtain, develop, maintain, and improve products or services; including product development, packaging, branding, product mix, product life cycle, and product positioning. Evaluate the impacts of various pricing strategies on the consumer and businesses at the local, domestic, and global level; including penetration, skimming, supply/demand, and exchange rates. BCIT Marketing I Design a comprehensive promotion plan for a product or service. Transfer Tasks: Fashion Through the Decades & Future Fashions Project Child Labor Research Project Food Court Challenge Plan An Itinerary Trip Project & Presentation Designer Biography Presentation & Collage Themed Restaurant Project & Presentation What will the Hospitality & Tourism industries resemble in 25 years? Writing Assignment If you were open your own business, what type of business ownership would you chose and why? Writing Assignment Chain & Franchise Research Activity & Presentation Final Exam