MPA DECODED D I S C O V E R T H E H Y P E O V E R M A R K E T I N G P E R F O R M A N C E A N A L Y T I C S

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1 W H I T E P A P E R MPA DECODED D I S C O V E R T H E H Y P E O V E R M A R K E T I N G P E R F O R M A N C E A N A L Y T I C S

2 OVERVIEW What is MPA (Marketing Performance Analytics)? Performance Vs Metrics What s next? What an MPA Platform can do for you? How does an MPA Platform work? What MPA Solutions are available? M P A : Y O U R W I N D O W T O S U C C E S S 1 madtrix.io Leading Platform in Marketing Performance Analytics

3 W H A T I S M A R K E T I N G P E R F O R M A N C E A N A L Y T I C S? Marketing performance analytics (MPA) measures the relationship between Marketing and Sales targets and helps you see the impact of Marketing on overall Business Goals. The main purpose of marketing is to generate new sales and make existing sales transitions sustainable. MPA is a complete Marketing to Revenue analysis. 2 madtrix.io Leading Platform in Marketing Performance Analytics

4 M A R K E T I N G P E R F O R M A N C E A N A L Y T I C S S T R U C T U R E Marketing affects all areas of your business performance. An MPA Platform will help you track, analyze, and forecast the impact of Marketing on your ROI and Strategic Business Goals. 3 madtrix.io Leading Platform in Marketing Performance Analytics

5 Marketing isn't limited to campaigns, promotions and lead generation. It affects all areas of your business. Therefore, the Performance of Marketing should be Analyzed in accordance with the entire Business Ecosystem. Including Internal Business Goals, Sales, Finance, Customer Experience, and the Market. Only then will you know the true impact Marketing activities are having on your business. MPA is more necessary for your business now than ever before! Marketing Analytics Gets the Greatest Share of Budget at 9.2% Source: Gartner (October 2017) 4 madtrix.io Leading Platform in Marketing Performance Analytics

6 What s Next? Analysing Metrics Analysing Performance Change the way you are measuring your marketing activities. Following metrics such as likes, visits, CTR, and even conversions is not enough. Acknowledge that your buyers journey doesn't start with the first click on your website or social media page. Neither does it finish when they purchase your product. M e a s u r e Y o u r M a r k e t i n g P e r f o r m a n c e, N o t M e t r i c s 5 madtrix.io Leading Platform in Marketing Performance Analytics

7 What s Next? Having an overarching strategy for marketing and sales is pertinent. Unfortunately, quite often marketing and sales plans operate separately. The most important part of MPA and how it benefits your company depends on the alignment between marketing and sales targets. So, it is of utmost importance that you understand and create an alignment between how marketing is affecting sales and revenue. Marketing analytics goes beyond on-site indicators and leans on other tools, offsite metrics, and even offline efforts. It takes a wholepicture approach to the measurement of your marketing. Marketing Performance Analytics Joanna Lord VP of Growth Marketing at SEOmoz.org Original image source: 6 madtrix.io Leading Platform in Marketing Performance Analytics

8 Performance VS Metrics Best Performing Marketing Channel Marketing Budget Utilization Marketing to Revenue Analysis Trends & Forecasts Customer Experience & Competitor Analysis Visits & Clicks Marketing Channel Statistics Cost Per Click, Cost Per Impression Current Status Individual Channel Goal Conversions 7 madtrix.io Leading Platform in Marketing Performance Analytics

9 A Marketing Performance Analytics (MPA) Platform measures your marketing activities against your set business goals showing you the true impact of marketing on your business. Marketing affects all areas of your business performance. An MPA Platform will help you track, analyze, and forecast the impact of Marketing on your ROI and Strategic Business Goals. What an MPA Platform can do for you? ONLINE & OFFLINE CHANNELS Get a single display of your Omnichannel performance, including online and offline channels. Compare and analyze how all your marketing activities are performing in one place. MARKETING 2 REVENUE Easily visualize your Marketing Return on Invest with an MPA Platform. Your Marketing Analytics will be connected to your business goals showing you the true performance of Marketing Activities. CUSTOMER EXPERIENCE Monitoring customer experience is a crucial indication of how your Marketing activities are being perceived. With an MPA Platform you will be able to connect your customer experience data and your marketing analytics to get a holistic view of your Marketing Performance. COMPETITORS & MARKET ACTIVITIES An MPA Platform gives you the complete picture by including competitor and market data in your analytics so you can visualize all factors that influence your Business Performance. 8 madtrix.io Leading Platform in Marketing Performance Analytics

10 How does an MPA Platform work? Marketing & Sales Data Sources Intelligent Integration Automated Data Modeling Marketing Performance Analytics 9 madtrix.io Leading Platform in Marketing Performance Analytics

11 MPA Solutions for Small to Medium Enterprises MPA Solutions for Enterprises MPA Solutions for Marketing Agencies For small to medium businesses, it can sometimes be hard to understand how Marketing is impacting their Sales Figures and Growth. With an MPA Platform you ll get a clear understanding of how your Marketing is contributing to your Revenue and Business Goals. Omnichannel Marketing Performance Analytics Fast, Easy, & Secure Connection with all your Data Sources Real-Time, Mobile Access to Your Analytics Share Your Analytics with Multiple Users Enterprises can use the power of Marketing Performance Analytics (MPA) to measure the return of Marketing & Sales on Investments, strategize business plans and forecast future trends. This allows you to make fact-based decisions to improve all aspects of your business. Increase Revenue Gain Efficiency Build Brand Value Support Business Functions Accelerate Your Business Growth by Simplifying and Automating Processes Decrease Customer Churn An automated MPA Platform will give you the flexibility to serve each of your clients with their required analytics in an easy to use, feasible way. Increase Efficiency in Service Production by Automating Client Reporting Improve Client Experience with Real-time and Any-Location Reporting Give Data-Based Insights & Analysis to End-Customers Be a Marketing Strategy Sparring Partner Increase Your Revenue With a 360 View of Your Marketing Analytics 10 madtrix.io Leading Platform in Marketing Performance Analytics

12 11 madtrix.io Leading Platform in Marketing Performance Analytics

13 LEADING PLATFORM IN MARKETING PERFORMANCE ANALYTICS m a d t r i x. i o c o n t a c m a d t r i x. i o F o l l o w u s o n :