MOTOROLA SOCIAL ON DEMAND. iprotect Classification as Appropriate

Transcription

1 MOTOROLA SOCIAL ON DEMAND iprotect Classification as Appropriate

2 Motorola Social On Demand Introduction 2

3 The facts about social media IT buyers are increasingly using social media to help them make their purchasing decisions (Forrester Research) - Spending two-thirds of the buying decision cycle online and on social networks before talking to any supplier. 73% of IT executives are influenced by social networks in decision making. - 60% of business decision makers say branded content helps them make better product decisions. Organizations with a coordinated social media strategy drive 30% more enquiries and 5% increase in sales lead to closed business conversion (Sirius Decisions). 3

4 Social media and you Struggling with social media due to lack of good content? Finding it difficult to deliver relevant news on Twitter, Facebook and LinkedIn? Lack the time to read your suppliers content to find what you and your customers are interested in? Want to generate leads through your social network? Is it hard to identify the ROI of social media? 4

5 Introducing Motorola Social On Demand The Motorola Social On Demand enables you to publish relevant, realtime and targeted social media content directly to your followers via Facebook, LinkedIn, & Twitter and generate social leads. Just three clicks: - Receive pre-selected news - Edit and publish it across your social media accounts Making YOU the trusted source of Motorola news for your followers and enabling YOU to generate more sales leads 5

6 Benefits of the platform Motorola Social On Demand gives you the tools to take your social media presence to the next level Easy access to a variety of compelling content Instant notification when new content is available Ability to publish content to multiple social media accounts Position yourself as a trusted advisor and influence IT decision makers Ability to track content performance Build brand awareness through compelling content 6

7 Benefits of the platform Social Leads is an add-on to the Motorola Social On Demand. It allows you to generate/ capture customer leads from your published social media content. When a potential customer clicks on a link from your social media post published through the Motorola Social On Demand, a window will automatically open to gather customer information. YOU will then be notified via and this lead will also be available within your portal. 7

8 How to guide Motorola Social on Demand 8

9 Step 1: Registration Register for the platform at: Once approved you will receive a socialondemand.motorolasolutions.com/registers://social.f5.com/register/ confirmation . 9

10 Step 2: Add your social media accounts Click on the Twitter/ Facebook/ LinkedIn icons, enter your username/ password and authorise Motorola as a trusted publisher 10

11 Step 3: Manage your preferences For each account you add, you will need to set your account preferences: For each Post Category, you will need to choose between Ignore, Review / Edit / Publish (you can view/ edit posts manually) or Publish Automatically (news will be posted automatically and without review to your chosen social media accounts). You need to select your Customer Target(s). Each post is targeted to a specific group of end-users, and therefore you can choose which stream you are interested in and would like to receive posts for. 11

12 Step 3: Manage your preferences Don t forget: You can add as many accounts as you like. You can Edit these preferences at any time or Remove accounts or even Delegate them to your colleagues. They will be able to manage the posts for you (you will remain the only person able to edit the social media account settings). You will also need to select when you would like to be notified of the new posts by (only those that are relevant will be sent to you). (TIP) It is a good idea to name each account carefully so you can keep track easily. 12

13 Notifications Every time a new RELEVANT post is available (and only then), you will receive an . You will receive the notification as soon as the post is created, once a day or once a week (as per your preferences). If you like the post and would like to review it or publish it, click Edit / Publish link on the . 13

14 Post review, editing and sending Every time a new RELEVANT post is available (and only then), you will receive an . You can edit the message to better fit your regions and markets, and select which social media account(s) you would like to publish the content to. You will NOT need to login to your own Twitter, Facebook or LinkedIn accounts. The posting will happen system-to-system automatically. That s it your new post will appear automatically on your social networks. 14

15 Social Leads The Motorola Social On Demand portal allows you to capture customer leads from your published social media content. When a potential customer clicks on a link from your social media post published through Motorola Social On Demand, a window will automatically open to gather customer information. You will be notified of the new lead via and this lead will also be available within your portal. 15

16 Social Leads Settings By default you re set up to receive these leads the address and company name provided on your registration form will be used. However, you can edit these at any time by navigating to the Social Leads section and clicking Edit your settings. Here you can choose to have Motorola Enterprise handle the leads your accounts generate (by un-ticking the Handle leads box), or exclude your accounts from the social lead program altogether by un-ticking the Active box. 16

17 Social Leads Personalisation By clicking the Edit pop-up style, you will be able to edit the color, style and position of the pop-up lead box so you can re-color the lead box to suit you and your business. You can also change the time it takes for the box to appear, the text and background colors and the position of the box. 17

18 Viewing the results Now your post is appearing on your social network(s), go to your HOME page and see how many new interactions (clicks, downloads, retweets, likes) you are generating These are all from your followers (customers and prospects). 18

19 What next? Announcements any announcements related to the portal or if Motorola add any new post categories, these will be show in Announcements. These will be displayed in the s you receive so you so you ll never miss out on any social posts or Motorola news. Read the Online User Guide socialondemand.motorolasolutions.com/userguide 19

20 THANK YOU iprotect Classification as Appropriate MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective owners Motorola, Inc. All rights reserved.