VIDEO ADVERTISING NETWORK

Transcription

1 D R I V I N G H O M E Y O U R M E S S A G E 2012 MEDIA KIT NEW YORK CITY PARKING GARAGE VIDEO ADVERTISING NETWORK

2 DRIVING HOME YOUR MESSAGE Installed in public parking garages throughout New York City's diverse neighborhoods the Park Cast Video Advertising Network allows advertisers to target consumers by location, demographics even lifestyle. Digital Out of Home advertising is one of the fastest growing advertising mediums in North America. Arbitron states that digital video advertising reaches 67% of Americans aged 18 and older each month. More than 63% of US consumers say digital video advertising catches and holds their attention. Digital Out of Home extends the reach of in-home media i.e. TV and internet and can be used to drive consumers to a web site or mobile media download. The Park Cast Video Advertising Network deployed in multiple parking venues, provides advertisers with a highly effective hyper and geo target marketing tool, and reaches large specific demographic audiences. More that 75% of those seeing digital media advertising displays recall noticing them in multiple venues. PCN delivers proven results by engaging consumers at multiple touch points during their daily routines. People report that Place Based Digital Video displays are entertaining and capture their attention. The rate of recall for digital media is 23% higher than other forms of alternative media. PCN s Video Advertising Network is a cost effective, powerful tool for communicators and advertisers. PCN delivers high reach, high engagement and high rate of recall. THE PARK CAST NETWORK IS A POWERFUL MEDIUM Proven branding and call to action results Location.. location.. location Dwell Time /captive audiences Measurability Audiences Demographic and geographic targeting Time placement Affordable rates Ease of planning High awareness and recall Affordable production costs 275 MADISON AVENUE 14TH FL NYC 10016

3 D R I V I N G H O M E Y O U R M E S S A G E DIGITAL VIDEO ADVERTISING NETWORKS IMPACT ON THE GO CONSUMERS GET MORE ATTENTION Percentage of people who report that advertising on the media catches their attention. Digital Signage 63% Magazine 57% TV 56% Internet 47% Newspaper 40% Radio 37% Mobile Phone 10% Base: Among those who have seen ads in the media in the past 12 months. RAISE MORE INTEREST Percentage of people who report that advertising on the media was interesting. Digital Signage 53% TV 51% Magazine 51% Internet 34% Radio 33% Newspaper 33% Base: Among those who have seen ads in the media in the past 12 months. GET RESULTS Percentage of people who took some action as a result of seeing advertising on digital signage. Total Adults 36% Ages % Ages % Ages % Ages % BE COOL... are a cool way to advertise 64%... have current and relevant information 54%... provide useful information 46%... are a good way to learn about new products 44% Digital billboards... Base: Among those who have seen ads in the media in the past 12 months. Base: Persons 18 years+ living in the Cleveland, OH, Metro area who traveled on I-77, I-90, I-271 or I-480 in the past 30 days. Source: AAAA Digital Out-of-Home Media Awareness and Attitude Study 2007; Arbitron Digital Billboard Report: Cleveland Case Study 2008

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5 NEW YORK CITY LOCATIONS t 4 screens at Yankee Stadium t 2 locations in New Jersey (Jersey City & Harrison) Installed across a wide array of parking venues throughout New York City s diverse neighborhoods, the Park Cast Video Advertising Network allows advertisers to target consumers by LOCATION, DEMOGRAPHIC, even LIFESTYLE.

6 To receive more information about the PARK CAST NETWORK Contact us at Park Cast Network, LLC 275 Madison Avenue, 14th floor New York, NY To request a rate card contact sales@parkcastnetwork.com For technical information contact glondis@parkcastnetwork.com D R I V I N G H O M E Y O U R M E S S A G E