LinkedIn Essentials. Shileen Costain 3 rd November 2015

Transcription

1 LinkedIn Essentials Shileen Costain 3 rd November 2015

2 Agenda 1 Why LinkedIn? 2 Profile optimisation best practice 3 Making connections LinkedIn Essentials 3 November

3 Your account LinkedIn Essentials 3 November

4 Managing your visibility LinkedIn Essentials 3 November

5 Turning on/off your activity broadcasts To prevent your network being updated with every update made to your profile, it is recommended to un-tick the activity broadcasts box. Once your profile is finalised, tick the box, this will allow profile updates to appear in your connections news feeds. LinkedIn Essentials 3 November

6 Selecting who can see your activity feed The activity feed box needs to be selected to Only you when you are making changes to your profile. Once your profile is finalised, change visibility to Everyone. LinkedIn Essentials 3 November

7 Selecting what others see when you ve viewed their profile Based on this setting is what will appear in peoples Who s viewed your profile section and the setting you select here depends on your purpose. LinkedIn Essentials 3 November

8 Who can see your connections Best practice indicates that this should be set to only you at all times. LinkedIn Essentials 3 November

9 Photo and contact information Make sure your contact information is up to date so connections can get in touch LinkedIn Essentials 3 November

10 Personalise your URL Create a URL for your public profile that is easy to use LinkedIn Essentials 3 November

11 Key components needed to build a best practice LinkedIn profile. Photo Use a recent photo for your profile pic (one taken in the last two years). The picture is the first impression that someone is going to have of you and the only image that represents who you are. LinkedIn Essentials 3 November

12 Key components needed to build a best practice LinkedIn profile. Headline Your headline allows you to: position your name against keywords that describe your expertise position your profile higher in LinkedIn search results While it might be tempting to add extra filler words, it can hurt your optimisation for key phrases. LinkedIn Essentials 3 November

13 Key components needed to build a best practice LinkedIn profile. Summary Use the Summary section to provide additional descriptions about your experience, expertise, awards etc. The Summary is also the section of your profile which has the highest character count. LinkedIn Essentials 3 November

14 Other sections to build out Skills and expertise You can create a list of skills and areas of expertise that your connections will find suitable and receive 1- click endorsements LinkedIn Essentials 3 November

15 Other sections to build out Publications You can add links to articles or videos that you have contributed to, either as an author or the interviewee LinkedIn Essentials 3 November

16 Other sections to build out Recommendations You can feature rich recommendations in your LinkedIn profile. This is a guaranteed way to establish your credentials with people who are viewing your profile. LinkedIn Essentials 3 November

17 A quick word about Connections Personalise, personalise, personalise LinkedIn Essentials 3 November

18 Other great uses of LinkedIn LinkedIn Essentials 3 November

19 Other great uses of LinkedIn LinkedIn Essentials 3 November

20 Other great uses of LinkedIn LinkedIn Essentials 3 November