Campus Recrui2ng. Know your Talent Differen2ator Background

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1 Background 15+ years experience in organiza2onal design and development, building and developing high performance teams, developing leading prac2ces in a=rac2on and reten2on of talent and management of organiza2onal change Ac2ve HR leadership mentor and advisor for many early stage technology businesses VP, Human Resources with Axonify UW, Conestoga College Campus Recrui2ng. Know your Talent Differen2ator. May 11,

2 Your Talent Differen2ator Organizational culture is the sum of values and rituals which serve as glue to integrate the members of the organization. Richard Perrin Employer Branding is the process of promoting an organization as an employer of choice to a desired target group, one which a company needs and wants to recruit and retain. Employer Brand 2

3 Internet Information Provider: 72,000 employees Large multinational Perks Full service café Car washes, oil changes Yoga/massage $12K tuition reimbursement Childcare assistance Stimulating environment Nurture a culture of innovation and diversity Coffee Retailer: 238,000 employees 21,366 stores WW In over 64 countries Perks Free coffee.. J Fun and positive work Health Insurance environment Benefits for part timers Comradery among Corporate: fellow baristas Onsite Gym Employees love Child Care moral among fellow Job Share employees elearning: 125 employees 1 office & remote home offices 2 countries Perks Bi-weekly team lunch Healthy snacks (fruit, yogurt, granola bars, cheeses, nuts) Flexible work environment Inspiring leadership Transparency Celebrate success Engaging Work Close knit team Innovative 3

4 1. Hire smart people. 2. Create a collabora<ve environment. 3. Give employees challenging work. 4. Celebrate Success What aspect of culture defines your power of why? 1) 2) 3) Tips to Cul2va2ng AKA Your Talent Differen2ator Clear Expecta<ons Create a simple easy to ar<culate vision for what you are trying to accomplish What behaviours, aktudes and approaches do you value Transparency Explicitly describe the culture you wish to create Consistency A great culture begins with the CEO and other leaders proac<vely sekng the tone Walk the Talk 4

5 Tips to Cul2va2ng AKA Your Talent Differen2ator Accountability Apply the same standards to your en<re team when observing culture in ac<on Address nega<ve aktudes or behaviours that contradict the culture you want to cul<vate Get buy in Las<ng change starts at the top and is supported across the organiza<on Recognize & Reward Recognize and reward values aligned behaviour publicly Empower employees to acknowledge one another Tips to Cul2va2ng AKA Your Talent Differen2ator Invest Invest in culture enriching ac<vi<es Provide the resources needed to success Hire for Values Develop ques<ons to detect cultural fit If misalignment occurs, recalibrate Pillars of Brand Differen'a'on What is the most special and unique factor in your rela<onship wit your employees? Relevance Who will care about your point of differen<a<on? Esteem How well regarded are you in the marketplace Knowledge How well do people understand your brand? 5

6 Group Discussion. Discussion What makes working at your company unique? (Differen2a2on) What type of students do you hire and is there an aspect of working at your company that is uniquely a=rac2ve to this group of students? (Differen2a2on/ Relevance) Why would your top student want to work with you? (Relevance/Esteem/Knowledge) How did you determine the culture you wanted to showcase? Lessons Learned. Q&A. Suzanne Hya= LinkedIn: SuzanneHya= 6