Jomo Kenyatta International Airport Digital Advertising. A Proposal by Treemax Ltd.

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1 Jomo Kenyatta International Airport Digital Advertising A Proposal by Treemax Ltd. 1

2 Treemax Ltd. PO Box , Nairobi Tel:

3 TREEMAX LIMITED Treemax Ltd is a leading digital signage company dealing in strategic advertising development, promotions, supply, manufacture, installation and maintenance on all types on indoor and outdoor signage, image and promotional items. Our products include: Digital signage Interactive booths and stands Transit information display and Digital advertising space 3

4 AIRPORT ADVERTISING WHY ADVERTISE IN THE AIRPORT The airport is the ideal venue to let your ideas take flight. Industry-leading business travelers are looking to be informed and affluent leisure travelers are looking to spend both money and time. Let them know that you are the leading company in your industry. In short, if you are flying, you are waiting and the airport delivers the power of influence to an exclusive hard-to-reach business leader audience, heavily C-Suite, high income earners as well as vacationers and students. The airport experience is universal; the travelers are excited, feel good in that environment and have the same requirements for reassurance and entertainment the world over. JOMO KENYATTA INTERNATIONAL AIRPORT (JKIA) It is the largest airport in East and Central Africa and the 6 th busiest in Africa It is served by 64 airlines with direct flights to and from Europe, the Middle East, the Far East and the African continent JKIA hosts over 6 million passengers each year from around the world. The average wait time to collect baggage at JKIA is 15-20min your ad will therefore be viewed between 3 and 4 times on average by travellers. 4

5 DIGITAL ADVERTISING IN AIRPORTS Airport digital displays provide clients with the most current technology to showcase their campaign. Digital delivers the power of influence for advertisers. It provides stunning noticeability, moving imagery, a story-telling screen, day-part flexibility, a channel for live updates, up-to-the-minute changes and a route to further consumer interaction. THE VALUE OF DIGITAL ADVERTISING TO YOU Value for money You can run more than one campaign during the same period purchased. Visibility Your ad will broadcast on multiple screens all over the airport at the same time. Flexibility You will have the ability to change your ads more often and run multiple brands. Targeted advertising You will have the opportunity to tailor your messages for travellers departing JKIA and those arriving in Nairobi. Brand retention Your brand will be remembered more as each ad will be repeated several times all day all over the airport. 5

6 HOW YOU CAN MAKE THE MOST OF DIGITAL ADVERTISING AT JKIA You will have the opportunity to inform local and international travelers arriving in Kenya at JKIA that you are the preferred provider for Africa. You will have the opportunity to create several ads showcasing all your different services and locations. Each advert will be displayed every 5 min to travelers looking for information. Treemax will also offer you a demo period for a limited time only where you can air an ad to get a real feel of digital advertising at JKIA international arrivals. Branding Screen Stands There is also the opportunity to brand the bottom of the stands. There are 3 stands between the baggage belts each with double sided backlit advertising. Treemax offers you the opportunity to brand all three stands on both sides. This offer is valid only while the space is available, booking by LPO on a first come first serve basis. 6

7 INTERNATIONAL ARRIVALS Digital displays are located at customs, along the baggage belts and concourse. There are three double sided 65 HD screens between the baggage belts with backlit advertising at the bottom of each stand. 7

8 PO Box Nairobi Kenya Phone: Phone: