Oracle 的电信行业整体解决方案与策略

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1 <Insert Picture Here> Oracle 的电信行业整体解决方案与策略 许诗敏 Annie Hui Oracle 大中华区电信行业解决方案高级经理 2010 年 2 月 25 日

2 Oracle 的行业化策略在原有基础上扩展纵向的行业化方案, 提供最完整的端到端行业解决方案 高科技 制造 汽车 消费品 政府 零售 电信 保险 金融 19 of the top 20 Global High-Tech 7 of the top 10 Global Mfg 10 of the top 15 Global Autos 9 of the top 10 Global CPG SARS saves $3M per day 3 of the 4 Largest U.S. Retailers 20 of the top 20 Global Telcos 14 of the world s 20 Largest Life 20 of the top 25 Global Banks 制造业 政府 公共事业 电信及服务行业

3 Oracle 在电信行业解决方案的庞大投资通过收购顶尖的电信软件厂商, 快速招揽业界一流的人才及提供世界一流的电信行业解决方案! 业界领先的网络计费和控制 业界领先的 OSS 解决方案 业界最佳的网络智能解决方案 全球领先的中间件及 SDP 业界最佳的 Service Broker 全球最多电信运营商采用的 CRM 解决方案 业界创新的批价及计费解决方案 全球第一的电信业内存数据库

4 Oracle 电信行业战略 完整开放集成 完整的行业解决方案标准化架构各组件协同 更多价值更加易用 更多选择更少风险 更加灵活更少成本

5 Oracle 电信行业解决方案电信行业第一个预集成套件 易用 开放 通用技术 预先集成 预置 标准

6 全方位的服务电信市场 个人客户企业客户家庭客户 移动服务 固网服务 宽带和光纤 有线和卫星 内容和媒体 单一平台支撑全客户全业务的融和服务

7 从服务概念到收费的价值链支持端到端的电信业务流程 7 从问题到解决 Trouble Ticking Creation Diagnosis & Resolve Service Entitlement Notification and Escalation 1 从概念到营销 Centralized Catalog and Product Management Service and Resource Design Product Lifecycle Mgmt 2 从营销到机会 Marketing Resource Management Campaign and Interaction M anagement Customer Loyalty Mgmt 6 从查询到服务 3 从机会到订单 Balance and Usage Inquiry Payment & Adjustment Collections Billing Self Care Real-time Offer Presentment Capture and Configuration Contract Management Validation and Approval 5 从计费到收款 4 从订单到开通 Service Usage & Mediation Real-time charging and Billing Discounts and promotions Order orchestration Order Tracking Inventory Design & Assign Service Provisioning

8 Oracle + Sun 硬件和软件 : 集成设计 卓越性能 Customer Benefits: Open and standards-based Innovation delivered faster Better performance, reliability, security Shorter deployment times Easier to manage and upgrade Lower cost of ownership Reduced change management risk One-stop support Reduced down time

9 Oracle 致力于发展 IT 与电信行业开放标准 电信管理论坛 (TMF) 标准和行业参照模型在通信行业解决方案的软件中得到应用 Oracle 是 TMF 会员, 有代表出任其董事会, 并参加 TMF 工作组 Oracle 在应用软件解决方案中使用 etom, SID, NGOSS, OSS/J 我们对电信行业的重视不断增强, 并更加重视 TMF 的标准与准则

10 Oracle 电信行业解决方案备受全球电信公司采用 全球首 20 家电信公司均采用 Oracle 技术平台和应用 Operator BSS OSS ERP Tech 1 AT&T 2 NTT 3 4 Verizon Communications Deutsche Telekom 5 Telefónica 6 France Télécom 7 Vodafone 8 9 China Mobile Telecom Italia 10 Vivendi Operator BSS OSS ERP Tech 11 BT 12 Sprint Nextel 13 KDDI 14 Comcast China Telecom América Móvil 17 Softbank 18 Telstra 19 KT 20 Royal KPN

11 利用通信行业解决方案来提供光纤服务的电信客户

12 Triple Play High-speed Internet, VoBB & IPTV A unique customer experience via various touch points End-to-end Flow Through Fulfillment About 13% household penetration VoBB : Voice over Broadband 12

13 Key NOVA solution features and benefits achieved Greenfield, out-ofthe-box approach End-to-end Flowthrough Flexible Product Bundling and Pricing Configuration Broad customer segment & product group support Multi-channel Less than 20% solution customization Triple-play FTTH/VDSL + support systems launched in less than 8 months Automated network activation 98%+ flow-thru of triple-play orders Automated network design/assign and activation for complex enterprise products (e.g. Metro Ethernet) Time to configure new packages/promotions reduced from 3 weeks to 1 week Launch innovative bundles, pricing and discounts Single, consolidated platform supporting Consumer, SME, Enterprise, Government, Wholesale and Global segments, and associated products Extend channel reach with online customer, reseller and wholesaler portals 13

14 NOVA Systems Landscape The Enabler Portal CRM EAI SDP OSM Billing INV Leverage Oracle end-to-end suite Pre-integrated solution components lowering risks, complexity and time-to-market Balance re-use of existing vs new to deliver unique solution capabilities and business benefits 14

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16 硬件和软件, 集成设计 卓越性能