Build Consumer Trust Understand Your Customers

Transcription

1 Build Consumer Trust Understand Your Customers GS1 HK REAL Visibility Solution Dr. Stephen Lam, Chief Operating Officer GS1 Hong Kong 29 th Nov 2018

2 BRAND OWNERS PAINS Dealing with Counterfeiters GS1 Hong HK 2018 Kong

3 Brands are Seriously Troubled By 1. Counterfeit goods Damage brand reputation Drop brand value & sales revenue Big challenge: detect, locate, alert in real-time GS1 Hong HK 2018 Kong

4 Brands are Seriously Troubled By 1. Counterfeit goods 2. Parallel Imports / Grey Market Diversion Loss of revenue Damage proper sales channels GS1 Hong HK 2018 Kong

5 Brands are Seriously Troubled By 1. Counterfeit goods 2. Parallel Imports / Grey Market Diversion 3. Many Global Brands Regularly Taken Hits Can t actively monitor and protect Only damage control Can t reach out to affected customers GS1 Hong HK 2018 Kong

6 Online and Re-Selling Services Lose Customer Trust Even though it is not the brand s fault GS1 HK 2018 GS

7 A Real Threat to Consumer Health and Life Counterfeits are Lethal Weapons Naturally Fact of Death 59% Consumers Will Blame Your Brand Source: Cypheme GS1 Hong HK 2018 Kong

8 TIME TO Build Consumer Trust Protect Business Interests GS1 Hong HK 2018 Kong

9 A GOOD Product Authentication Solution Should Be Easy to Adopt Low Cost Hurdle Easy to Monitor Consumers Counterfeiters Easy to Use Brand Owners High Cost Hurdle Difficult to Forge GS1 HK 2018 GS1 GS1 HK

10 Authenticate Product with GS1 HK REAL Barcode GS1 Hong HK 2018 Kong

11 REAL Barcode Internationally Patented Anti-Forgery Micro-Print Technology GS1 Barcode Micro-Print Pattern + = GS1 HK REAL Barcode GS1 QR Code Micro-Print Pattern + = GS1 HK REAL QR Code Counterfeiters can try to replicate only through scan and print the original May not be distinguishable with nicked eyes, but can t fool REAL Barcode mobile app GS1 Hong HK 2018 Kong

12 REAL or Counterfeit Just a Quick Scan Scan Authenticate Monitor OR Scan Barcode / QR code Verify via Mobile APP Instant Reporting GS1 Hong HK 2018 Kong

13 Real-time Scan Activity Monitoring Every single scan captures detail usage data GS1 Hong HK 2018 Kong

14 Real-time Scan Activity Monitoring Immediately alert brand owner when massive counterfeits found GS1 Hong HK 2018 Kong

15 Can Apply to Variety of Materials & Surfaces Papers Stickers Woven Fabrics GS1 Hong HK 2018 Kong

16 LET S SEE HOW IT WORKS REAL or Counterfeit GS1 Hong HK 2018 Kong

17 DEMO GS1 GS1 HK

18 Being Widely Used to Protect Brand Values 30 millions + Tagged Items Variety Products Seasonal Items Health Care Fashion Goods Cosmetics Food World Wide Americas Australia China Europe GS1 Hong Kong

19 From Product Authentication to Product Visibility & Consumer Engagement GS1 Hong HK 2018 Kong

20 Offering More Product Information Gaining More Consumer Trust Can further engage consumers Understand better their needs and preferences GS1 Hong HK 2018 Kong

21 Product Visibility from Factory to Store Enabled by GS1HK IoT Platform - eztrack Factory Warehouse Distribution Center Retail Store WHAT WHERE WHEN WHY Container EPC No. Container Yard Date, Time & Time Zone Event GS1 Hong HK 2018 Kong

22 Real-time Scan Activity Monitoring More Consumer Insights GS1 Hong HK 2018 Kong

23 LET S Know Your Customers, Grow Your Business GS1 Hong HK 2018 Kong

24 Potential ecommerce Opportunities Buy It Now Add to Cart Promotional Offer Product Recommendation Instant Purchase GS1 Hong HK 2018 Kong

25 To Take Away GS1 Hong HK 2018 Kong

26 GS1 HK REAL Visibility Benefits to Both Consumers and Brand Owners Increase Consumer Standout from Detect and Analyze Understand Trust when Buying Competitors on Product Distribution Consumer Behavior Your Products Product Authenticity and Create Future and Visibility Touch Point GS1 Hong HK 2018 Kong

27 THANK YOU TRACEABILITY VISIBILITY AUTHENTICITY SAFETY GS1 Hong HK 2018 Kong