Canada s Progressive Magazine for Processors MEDIA PLANNER

Transcription

1 Canada s Progressive Magazine for Processors 2019 MEDIA PLANNER

2 AUDIENCE AND REACH IPP&T offers the largest reach to Canada s process industries. Our print and digital media provide marketers direct access to qualified buyers across Canada s process industries including Oil & Gas, Food & Beverage, Pulp & Paper, Chemical, Wastewater, Mining and more. BUSINESS & INDUSTRY Corporate management (including Purchasing) 9,681 Maintenance management 2,293 Plant operations 6,138 Readership 25,081 Print and Digital Subscribers 29,000+ enews Subscribers Engineering Consulting & Services 3,950 Mining & Metal Processors 2,909 Food & Beverage 2,647 Oil & Gas, Petroleum 1,968 Pulp & Paper 1,951 Chemical Producers 1, % 11.2% 10.6% 7.8% 7.7% 6.2% Other 963 Engineering 6, % Direct Request from Recipient Other Secondary Manufacturers 1,955 Plastics & Rubber 1,178 Power Generation % 4.7% 3.9% Pharmaceutical % Source: June 2018 AAM Statement Others % Digital or Print Marketing? Knowing your customers and understanding where decision makers seek information is key to your marketing decisions. So when 97% of IPP&T readers say they want the print edition, shouldn t you be there? Digital media is an important element of today s marketing mix and IPP&T offers many ways to engage online, but print drives interest and is key to selling. Why advertise in a print magazine? 95% say B2B magazines are a trusted voice in the industry 86% of subscribers read B2B mags regularly or always 86% more likely to investigate a product or service they read about in our pubs 45% say we re the first place they d go to learn about a new product Source: 2018 Research Business Media and B2B Buyers - RKI AND Magazines Canada BE WHERE YOUR CUSTOMERS ARE

3 DIGITAL ADVERTISING A NEW IPPT.ca IPP&T s newly redesigned website makes it easier for decision makers to find the information they need on any device. The home page features the latest industry news, features and products while our new product categories assemble products, videos, articles and other information by topic giving decision makers one place to get the information they need. NEW FOR 2019 CONTENT MARKETING Leverage your own content articles, videos, case studies, whitepapers Present yourself in a thought leadership position different from traditional advertising. Capture new leads and prospects from a diverse and engaged audience. CUSTOM VIDEO Display your company s thought leadership via a Q&A interview or promote your product via a product video 2-3 minute video with company executive/ representative in our in-house studio Video branded with company logo and website Video provided to client for own marketing purposes Contact Stephen Kranabetter for more details skranabetter@ippt.ca

4 2019 Editorial Calendar PRINT ADVERTISING RATES AND SPECS Editorial Focus AD CLOSING MATERIAL CLOSING ISSUED Bonus Distribution February Level/Automation Jan 17 Jan 24 Late Feb ISA Show (Calgary), April April Powder and Bulk Solids (Toronto), June 4-6 Flow/Industrial Communications Mar 14 Mar 21 Mid Apr Global Petroleum Show (Calgary), June June Pumps/Filtration May 9 May 16 Early June Oil Sands Show (Fort McMurray), September September Pressure/Valves Aug 8 Aug 15 Early Sept October Temperature/Process Safety Sept 12 Sept 19 Mid Oct CHEM Show (New York), Oct November Gas Detection/Preventive Maintenance Oct 24 Oct 31 Late Nov 2019 Advertising Rates (Gross) 1x 3x 6x 12x Tabloid Page $6,615 $6,410 $6,206 $5,998 91/2" W x 131/4" D (Trim) 93/4" W x 131/2" D (Bleed) 9" W x 12 3 /4" D (Live) NEW FOR IPP&T FEATURE PRODUCT Your product gets high exposure position on front cover PLUS product description equivalent to 1/4 page ad $2,300 Standard Page $5,008 $4,855 $4,697 $4,574 7 x 10 2/3 Page $4,176 $4,074 $3,967 $3,865 Vertical 47/8" x 10" Horizontal 7" x 63/4" 1/2 Page $3,468 $3,386 $3,304 $3,218 Vertical 33/8" x 10" Horizontal 7" x 47/8" Island 47/8" x 73/8" 1/3 Page $2,825 $2,774 $2,687 $2,616 Vertical 21/4" x 10" Square 47/8" x 43/4" 1/4 Page $2,305 $2,254 $2,203 $2,147 Vertical 33/8" x 47/8" Horizontal 45/8 " x 37/8" Full page Standard page 2/3 Page vertical 2/3 page horizontal 1/2 Page vertical 1/2 page horizontal 1/2 page island 1/3 Page vertical 1/3 page Square 1/4 Page vertical 1/4 page horizontal

5 WEB ADVERTISING Leaderboard IPPT.ca is Canada s source for industrial processing news, products and information Big Box > The Latest Daily Industry News > Feature Articles Wallpaper Big Box Wallpaper > Featured Products > Featured Videos > Topic Categories Big Box > Events Calendar Run of Site Position Size Price/Mo. Leaderboard (Mobile) 728x90 (300x50) $350 Big Box 300x250 $300 Wallpaper 550x684 $500 Specs: max file size 40KB (wallpaper max 250KB) file types: GIF,.JPG,.PNG, HTML5*, & 3rd Party Scripts We re more than compliant We re CASL Certified! Annex Business Media and its properties are the first (and so far the only) media company to undergo a third party CASL audit for certification. Find out more at annexweb.com/casl

6 enewsletters In 2018, we introduced a new monthly IPP&T enewsletter. The subscription rate grew by over 10% in 2018 with more than 27,000 subscribers now requesting the enewsletter Process econnect Circulation: 28,708 Top spot: $675 Below top spot: $575 Specs: 300x300 Product Image. Accepted file types:.gif,.jpg..png Max file size: 40KB Headline: 5-10 words Text: words + one link Whitepaper Xchange Circulation: 28,740 Top spot: $675 Below top spot: $575 Specs 50 word introduction + one link to webpage hosting whitepaper IPP&T enews Circulation: 27,129 Leaderboard or big box: $600 Sponsor spotlight: $800 Specs Big Box ad: 300 x 250px Leaderboard: 728 x 90 px Sponsored Spotlight Big Box Headline: 5-10 words Copy: words + one link for Title, Call-to-Action and Image Sponsored Content Title, 30 words + one link enewsletter Schedule 2019 Jan Feb March April May June July Aug Sept Oct Nov Dec IPP&T enewsletter 08-Jan 12-Feb 12-Mar 09-Apr 14-May 11-Jun 09-Jul 13-Aug 10-Sep 08-Oct 12-Nov 04-Dec creative due: 02-Jan 05-Feb 05-Mar 02-Apr 07-May 04-Jun 02-Jul 06-Aug 03-Sep 01-Oct 05-Nov 27-Nov Process econnect 22-Jan 26-Feb 26-Mar 23-Apr 28-May 25-Jun 23-Jul 27-Aug 24-Sep 28-Oct 26-Nov 17-Dec creative due: 15-Jan 19-Feb 19-Mar 16-Apr 21-May 18-Jun 16-Jul 20-Aug 17-Sep 21-Oct 19-Nov 10-Dec Whitepaper Xchange 24-Jan 28-Feb 28-Mar 25-Apr 30-May 27-Jun 25-Jul 29-Aug 26-Sep 30-Oct 28-Nov 19-Dec creative due: 17-Jan 22-Feb 21-Mar 18-Apr 23-May 20-Jun 18-Jul 22-Aug 19-Sep 23-Oct 21-Nov 12-Dec

7 Process News Now Delivered bi-weekly via to our opt-in database of over 27,000 industry members featuring the top stories as chosen by the Processing editorial team. This is an exclusive sponsorship that includes: Logo on static video image, voiceover brought to you by., logo on screen while on-air talent reads the list of top stories (not during full stories), logo on final two screens. Link to your website on e-blast Pricing: $500 per edition Optional: 15 second mid-roll to appear after on-air talent reads the list of top stories Mid-roll sponsorship is $800 per edition(annex Business Media can help with production of the mid-roll production charges may apply) Digital edition Digital issues are sent to the same audience that receives the paper edition. For a small investment, you can double your exposure, amplify your impressions, and influence decision-makers consistently! No matter what page is viewed, your sponsorship banner is always visible! $2000 per issue. Specs: Full page ad + skyscraper ad: (160x600) Small Box Image for Digital Notification 180px X 125px + one Link DIGITAL ADVERTISING eblasts Send a custom eblast with your exclusive marketing message to our targeted list of opt-in subscribers. This is a one-of-a-kind opportunity to reach all of the purchase influencers in your industry. Segment our database by role, industry and geographic region to target the buyers and influencers for your products. Cost: $250 CPM BENEFITS Quick to Market - We can build and deploy a mobile friendly eblast with clean code quickly & easily. Deployment is not tied to a pre-set schedule Content engagement drives increased interest - Higher CTR Social Sharing & Mobile Friendly - Increases pass-along readership. Strong, strategically placed CTAs - A call-to-action button you can t help but click! Low spam score - Optimized to get through spam filters. We check each deployment before sending!

8 CONTACTS Print Ad Submission All hi-res pdf files are to be uploaded to the loading dock. The Annex loading dock for all ads should be submitted via: annexnorth.loadingdock.ca 1. Enter your address 2. Write a brief description and include the publication name and month 3. Under notifications select Trina Dillon, Production Artist 4. Select the number of files you are uploading and attach file(s) The preferred file submission is print optimized PDF but we will accept the following file formats: PDF/X; QuarkXpress (Mac/PC); Adobe Illustrator, Photoshop or Indesign CS4 or higher (Mac/PC) REQUIREMENTS FOR ARTWORK: All fonts must be supplied or embedded in the PDF file All images must be supplied or embedded in the PDF file and meet print specifications (CMYK, 300 dpi) All colours used must be CMYK or Grayscale QUESTIONS PLEASE CONTACT: Barb Vowles Account Coordinator bvowles@businessmedia.com Stephen Kranabetter Associate Publisher skranabetter@ippt.ca Don Horne Editor dhorne@ippt.ca Barb Vowles Account Coordinator bvowles@annexbusinessmedia.com Barb Adelt Circulation Manager badelt@annexbusinessmedia.com