Greenwashing or added value?

Transcription

1 The Federation of the European Precast Concrete Industry Sustainable Construction Think Concrete, Go Precast Circular Economy Corporate Social Responsibility Greenwashing or added value? Alessio Rimoldi Secretary General Zsuzsa Amina Koubaa Public Affairs Manager

2 2 Questions 1. What are these trends and where do they come from? 2. How am I rewarded as precast concrete manufacturer for adopting a different approach to the business?

3 The green shift Construction Precast Concrete

4 The green shift Construction Precast Concrete

5 Buy green only 15 years ago SAME PRICE 54 % today > 5 % % EU survey > 10 %

6 BCG report GREEN PREMIUM GREEN QUALITY

7 BCG report TOP 3 Green Products Can be recycled or reused Generate less pollution in their production or use Are made of recycled materials

8 BCG report TOP 3 Company Behaviour Be clear about product risk and safety Provide information on environmental impact Have high ethical standards

9 Innovation and value REVENUES INTANGIBLES Decrease Increase Product Innovation Increase market share Higher prices COSTS Eco-efficiency Asset efficiency Insurance costs Product differentiation Customer loyalty Talent attraction/retention RISKS Supply chain Lower volatility Business continuity/resilience More certain Less certain

10 Innovation and value Planning Factor sustainability into strategy Make the rules! Process Go green across the value chain Target early wins Embed green goals Promotion Direct green efforts from the top Get buy-in from stakeholders Be consistent and credible Products Consumer to understand green product is superior Get the right price

11 The green shift Construction Precast Concrete

12 Price = f (quality)

13 Origin POLICY COMPANY MARKET

14 Bottom-up VALUE CHAIN FINAL CUSTOMER Price = f (quality +.) + INFO Price = f (quality) MARKET

15 Top-down Pre-requisites Legislation Public tenders INFO availability Rules Labelling

16 Mechanical resistance and stability 2. Safety in case of fire 3. Hygiene, health and environment 4. Safety and accessibility in use 5. Protection against noise Technical Requirements 6. Energy economy and heat retention Sustainable use of natural resources

17 Price =f (quality) +

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19 1. Sustainable construction Use of fewer virgin materials Less energy in construction and in use Less pollution and less waste Integrated into sustainable communities Whole life approach to design, construction and life use Providing safe places and work with acceptable social conditions

20 1. Sustainable construction TECHNICAL REQUIREMENTS PEOPLE PLANET PROFIT

21 2. Circular Economy TAKE MAKE CONSUME DISPOSE WASTE RESOURCE

22 2. Circular Economy Resource Decoupling Impact Decoupling

23 2. Circular Economy INVERTED PYRAMID

24 3. Corporate Social Responsibility Employees Local communities Customers Government

25 3. Corporate Social Responsibility Access to resources Access to capital Cost savings Customer relationships Innovation capacity Human resources Workers health and safety

26 The green shift Construction Precast Concrete

27 CONCRETE

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31 Circular Economy New Concretes Easy maintenance and repair

32 Circular Economy PRODUCT REUSE STRUCTURE REUSE

33 Circular Economy GEOTECHNICAL WORKS RECYCLED AGGREGATES

34 Water

35 CSR Reduce unproductivity Increase mood Attract & retain motivated workers

36 CSR

37 Precast Concrete? Catch new trends Compete on different bases Take a decision!

38 Leader INTANGIBLES Less Certain Competitive advantage Product differentiation Customer loyalty Talent attraction/retention RISKS Supply chain Lower volatility Business continuity/resilience Less certain

39 Follower REVENUES Product Innovation Increase market share Higher prices More Certain Less risky COSTS Eco-efficiency Asset efficiency Insurance costs More certain

40 Business as usual Concentrate innovation on other aspects Keep your eyes wide open

41 Conclusion None of the mentioned strategies is better than the other Geographical market Client sensibility Management style Product range Available technologies

42 The green shift Construction Precast Concrete

43 Work for the development of a stable and business friendly legislative environment that allows the precast concrete business to profitably develop in Europe

44 Top-down Influence at Legislation Public tenders Rules Labelling From burden to development support

45 The Federation of the European Precast Concrete Industry Think Concrete, Go Precast Alessio Rimoldi Secretary General Zsuzsa Amina Koubaa Public Affairs Manager

46 Contact Website Twitter