AIM INVESTOR DAY. III Edizione. Palazzo Mezzanotte 14 aprile 2016

Transcription

1 AIM INVESTOR DAY III Edizione Palazzo Mezzanotte 14 aprile 2016 MOBILE MARKETING PERFORMANCE SOCIAL MOBILE DMP

2 Nov 2015 Apr 2007 DigiTouch set up Jan 2009 DigiTouch becomes member of IAB Italia Nov 2009 DigiTouch becomes partner of Mobile Marketing Observatory of Politecnico of Milan Dec 2013 DigiTouch wins the license for Italy of Baidu products for China Feb 2015 Audiens set up Aug 2014 DigiTouch acquires Performedia shares Acquisition of TheBlogTV Communities DigiTouch acquires the certification of Innovative SME. Mar 2015 DigiTouch went public on 16th March 2015: DigiTouch went public on AIM Market May 2015 Jul Marzo 2015 IPO: 4,288 milion stocks at price of 2,3 Euro per share and convertible bonds (total value about 13 milion Euros) Acquisition of BackOffice Srl, owner of MutuiPerlaCasa.com and TassoAlert mobile app. Acquisition of CRM Srl, company that controls E3. Floating capital: 31,6% Market cap: 33,1 million Euros Sept 2015 Automotive DigiTouch Solutions Srl set up and launch 2

3 FIRST MOVER ADVANTAGE ON MOBILE PROFILING and ANALYTICS, OWNED TECHNOLOGY ASSETS, AN INTEGRATED OFFER MADE OF DATA MANAGEMENT, ADVERTISING AND MARKETING PRODUCTS AND COMPARABLES. 3

4 CORPORATE FUNCTIONS DIGITAL SOLUTIONS PROVIDER AGENCIES MOBILE PROFILING &ANALYTICS PLATFORM VERTICAL COMPARABLES LEAD GENERATION PERFORMANCE PROGRAMMATIC & STRATEGIC PERFORMANCE SOCIAL PERFORMANCE MOBILE CERTIFIED NETWORK EXCLUSIVE PARTNER OF SOME TELCOS OFFLINE MEDIAPLAN STRATEGIC CONSULTANCY MOBILE ADVERTISING DEVELOPMENT OF CREATIVE STRATEGIES PROFILING & DATA SEGMENTATION EXCLUSIVE PARTNER OF TELCOS DEDICATED ADVERTISING OFFER RESPECTIVELY FOR: - FINANCE & INSURANCE - AUTOMOTIVE ONLINE PRODUCTION CREATIVITY SEM (SEO e SEA) MEASUREMENT, OPTIMIZATION, PROGRAMMATIC MEDIAPLAN (RTB AND PREMIUM-MARKET-PLACE) PERFORMANCE & BRANDING ONLINE ADVERTISING SOCIAL & BRANDED CONTENT VIDEO PRODUCTION DIGITAL PR 4

5 DigiTouch Group is a public company listed on AIM Italy Market since March the 16th, More details on clients in 2015 (99 in 2012), 93% direct clients (55% in 2012) Yearly media budget under management: 100 million of Euros Almost ten years of strong relationships with medium and big size Brands, IT Providers and web publishers First mover in digital advertising market since 2007 and specialized in: 1.Mobile&Social, 2.Performance&Comparables, 3.Big Data Headquarter in Milan and other office in Rome. About 100 employees 1st mover in Mobile Big Data market, with the aim of a rapid international growth supporting Telcos in data monetization Management team composed by pioneers in the Italian digital marketing market 5

6 Some of our Clients: Automotive Fashion & Sport Financial Services 39 % Pharma & Healthcare Retail & E-commerce 19 % PA & Utilities Entertainment & Travel Food & Beverage Hi-tech 13 % Telco Data show the weight in percentage of the first three verticals in 2015 DigiTouch Group Clients portfolio

7 We have at our disposal owned platforms, integrated with the worldwide technological excellences: Our technological architecture is unique in Italy thanks to relevant development efforts; Our optimization tools are the result on one hand of years of experience and innovation and on the other hand of the integration with all the Italian web. PERFORMANCE Only with technologies optimization is possible to grant higher and cost-effective performance. INNOVATION We constantly take care of R&D tools able to improve our client s advertising campaigns performance. THE PILLARS OF OUR TECHNOLOGICAL PLATFORM S ARE: Mobile SSP Owned Technology Owned Technology Integrated Technology Co-Owned Technology 14 7

8 +10,8% +11,5% +13,7% +11,6% +14,1% +11,6% +13,3% Source: Osservatorio Internet Media Politecnico of Forum, December 2015 Note: *data pre-final balance 8

9 Mobile advertising turnover in Italy reached 463 million of Euros in The growth yoy is +53%. The weight of mobile advertising over the internet media advertising in 2015 Was 21% compared to the 15% of the previous year. 462 *The value of mobile advertising here expressed does not include sms advertising 9

10 DIGITOUCH GROUP CONSOLIDATED AND RECLASSIFIED PROFIT AND LOSS Data in million of FY-2015 Pro-forma FY-2014 Pro-forma % Pro-forma REVENUES EBITDA EBIT EBT NET RESULT of the Group NOTE: Net Result decrease because of large amortization mainly coming from acquisitions completed during the last two years 10

11 DIGITOUCH GROUP BALANCE SHEET CONSOLIDATED AND RECLASSIFIED Data in million of NET INVESTED CAPITAL 31 Dec Dec FIXED CAPITAL NET WORKING CAPITAL NET ASSETS NET FINANCIAL POSITION NOTE: Debts are connected to M&A operations and internal R&D 11

12 1 CORPORATE DEVELOPMENT ACQUISITION: Feb: TheBlogTV Communities May: MutuiperlaCasa.com July: E3 SET UP: Sept: Autoandplus.com 2 BUSINESS VOLUMES Revenues: +75% yoy EBITDA: +70% yoy Enlargement of the specialization from mobile and performance to big data. 3 TECHNOLOGY Audiens platform: Conclusion of the technological development Business launch of mobile profiling service 4 ORGANIZATION 5 CLIENTS Enhancement of the management team thanks to the acquired companies. 316 clients, of which 93% direct Growth: +89% yoy Vertical industries: finance and retail. 12

13 DigiTouch Group core business will grow rapidly in 2016, at least in line with the market. Existing clients media budget increases 25-30%. No incremental costs Existing clients average value topped-up also for tech and management fees New clients acquired in Q1 and multiple tenders in Q2 High clients retention due to technology positioning and performance focus Few clients budget with explosive growth (from 0.5 to over 5 million) 13

14 1 2 3 INTERNATIONAL DEVELOPMENT LIFT FROM AIM ITALIA TO STAR DATA TECHNOLOGY ENHANCEMENT 4 FINANCE AUDIENS GROWTH 14

15 The largest independent digital marketing player in Italy Leader in mobile advertising market (+53% yoy) Leader in performance advertising market Owner of innovative technologies in digital marketing, integrated with worldwide excellences First mover in mobile data profiling and analytics platforms market ( ) Top management with outstanding track records in digital market Solid financial results with high margin and healthy financial position AMBITION! 15

16 Simone Ranucci Brandimarte mob MediaMob DigiTouch Agency Performedia E3 Audiens MutuiperlaCasa Auto&Plus