Connecting faith to everyday life. Media Kit Magazine overview + advertising rate card

Transcription

1 Connecting faith to everyday life. Media Kit 2015 Magazine overview + advertising rate card

2 Delivering a powerful message to readers and a trusted environment for your advertising message.lutheran Learn how this award-winning magazine can help you connect to tens of thousands of readers with a passionate interest in faith, family life, the environment, personal growth, world issues, and much more. Our Mission Statement As the magazine of the Evangelical Lutheran Church in Canada, Canada Lutheran nurtures the Lutheran spirit by providing information and inspiration to help our church members deepen their faith, follow church news, find the relevance of their Lutheran faith in today s complex world, and create positive social change at home and abroad. VOL 29 NO 1 JANUARY/ FEBRUARY 2014 $4.50 Five Things YOU Can Do What is Canada heran The Magazine of the Evangelical Lutheran Church in Canada To Develop a Relationship with Indigenous People. VOL 29 NO 4 JUNE 2014 $4.50 a National Indigenous Bishop? Meet Mark MacDonald. Canada Lutheran PLUS: Enriching Marriage + Pointing Beyond Ourselves + Seeking Balance The Magazine of the Evangelical Lutheran Church in Canada Almost 10,000 households receive Canada Lutheran. Our primary audience: ELCIC members age 30 and older who are household decision-makers and active members in the church. Nurturing Faith Engaging our children. PLUS: Sex and Sexuality + Our Godlikeness + Dealing with Hell A 34-page, full-colour, award-winning magazine, Canada Lutheran is the primary communication tool for the ELCIC s 145,000 members across the country. For more information, visit our website at 2 Canada Lutheran 2015 Media Kit

3 Deadlines & Dimensions 2015 DEADLINES Ads Due: This is the date we need to receive your insertion order and a print-quality pdf file for display ads or finalized copy for classified ads. Mail Date: This indicates when the magazine will be mailed to readers. For time-sensitive materials, keep in mind it may take up to a week for the issue to reach its destination. If you have any questions, please call us toll free at (ext. 172). Issue #1 Jan/Feb Ads Due... Dec 8, 2014 Mail Date...Feb 2, 2015 #2 March Ads Due...Jan 14, 2015 Mail Date...Mar 2, 2015 #3 April/May Ads Due...Mar 16, 2015 Mail Date...May 1, 2015 #4 June Ads Due...Apr 20, 2015 Mail Date...June 1, 2015 #5 July/Aug Ads Due...Jun 22, 2015 Mail Date...July 31, 2015 #6 September Ads Due...Jul 27, 2015 Mail Date...Sept 1, 2015 #7 Oct/Nov Ads Due...Sept 23, 2015 Mail Date...Nov 2, 2015 Deadlines in effect January 1, 2015 Deadline Extensions If you are unable to meet the deadline of a specific issue, please contact the Canada Lutheran Advertising Coordinator toll free at (ext. 172). #8 December Ads Due...Oct 23, 2015 Mail Date...Dec 1, 2015 Display ad Dimensions Full Page 2/3 Page No bleed x x 9.5 *With bleed (see below) x /2 Page 3.5 x /2 Page 7.18 x /3 Page x /3 Page x /3 Page Square x /4 Page x /4 Page x /4 Page Banner x /6 Page x /6 Page x /6 Page Square 3.5 x /8 Page x /8 Page x Business Card x * Full-page ad with full bleed: Canada Lutheran magazine has a trim size of: wide x 10.5 tall. A full page ad with bleed is: x Please make sure all your ad copy is at least 0.5 within the trim edge. Please note: All measurements are in inches and must be exact. Please contact our graphic designer toll free at (ext. 170) if you have any questions or require assistance. 3 Canada Lutheran 2015 Media Kit

4 2015 DisplAY AD RATES (Pricing in effect January 1, 2015) Rates are based on camera-ready material. Set-up charges are extra. Prices do not include applicable taxes. Advertising Rate Card Four Color** 1 Time 3 Times 6 Times 8 Times Full Page /3 Page /2 Page /3 Page IFC/IBC* OBC* Two Color** 1 Time 3 Times 6 Times 8 Times Full Page /3 Page /2 Page /3 Page /4 Page /6 Page /8 Page IFC/IBC* Black & White 1 Time 3 Times 6 Times 8 Times Full Page /3 Page /2 Page /3 Page /4 Page /6 Page /8 Page Business Card 4 Times (minimum four issues with no text change) $45 (per insertion plus GST) No set-up charge if the ad is submitted by the deadlines on page 3 Rate Information Classified Ads We welcome ads of interest to our readers for service, employment, products, ideas, and special congregational events. Rates: $35 for first 30 words, plus 60 cents for each additional word, plus GST. Send copy six weeks before issue date (see page 3 for advertising and mailing deadlines). Set-up Charges For display ads that are not camera-ready, the following may apply: Add 15% to display ad rate for set-up. Special Position Add 5% Contact Advertising Coordinator for more details regarding special position options. Payment Billing by invoice after publication. The ELCIC and its institutions receive a 15% discount on display ads only (this excludes business card and classified ads). Terms 30 days; 2% interest charged monthly on overdue accounts. Make cheques payable to Canada Lutheran. Canadian advertisers please add applicable GST, PST, and/or HST. There is no extra charge to have a full page ad with a bleed (however, please advise the Advertising Coordinator if the full-page ad will have a bleed). * Availability of advertising on the cover pages (i.e. IFC, IBC, OBC) and inserts are negotiated with the Advertising Coordinator. ** Certain restrictions apply. Please call the Advertising Coordinator toll free at for details. Need assistance with ad design? Let us help you get the most out of your printed message. Contact us today and ask about our in-house graphic services. 4 Canada Lutheran 2015 Media Kit

5 TEchnical Specifications Sending artwork Display Ads - Camera-Ready Canada Lutheran is an x 10.5 saddle stitched, full colour publication, created in InDesign on a Mac platform. The preferred file type for display ads is a high-resolution press-ready PDF file. Other supported file types are tif, jpg, eps, psd, ai. Supported programs are InDesign, Illustrator and Photoshop. Digital image resolution should be a minimum of 300 dpi. Display Ads Set-up Requirements Digital images Please send digital images with a minimum resolution of 300 dpi. We can accept jpg or tif file formats. We have options available to accept files that are too large to please contact the advertising coordinator for details. Logos Preferred file formats are eps, tif, jpg or pdf with a minimum resolution of 300 dpi. (Please do not send logos pulled directly off a website, as they are lower-resolution files for the web and will not print clearly.) Classified Ads Text for classified advertising may be sent by , mail, fax, or phone. Technical Specifications & Contract Regulations Let us help you Canada Lutheran s graphic designer can create a display ad for you. Please discuss your layout needs with our advertising coordinator. Refer to the Rate Information on page 4 for set-up charges. Please contact our advertising coordinator with any questions or concerns about your ad: Canada Lutheran Magazine Mail: Lombard Ave, Winnipeg, MB R3B 0W5 Phone: Toll Free: Fax: canaluth@elcic.ca Advertising Coordinator: Desiree Mendoza dmendoza@elcic.ca contract REGULATIONS 1. Liability: Advertisers and/or advertising agency assume full responsibility for all content of advertising (including text, representation and illustrations) and any claim made against the publisher because of content. The word advertisement may be placed above copy which in the opinion of the publisher resembles editorial material. 2. The publisher is not bound by any conditions, printed or otherwise, appearing on contracts or copy instructions, when such are in conflict with the terms of this rate card. Verbal agreements are not recognized. 3. The advertising of tobacco products, alcoholic beverages, carbonated drinks if advertised as mixers, and that which promotes any form of gambling will not be accepted; nor will advertising which conflicts with the interests or policies of the Evangelical Lutheran Church in Canada. All advertising is subject to approval. In the event of cancellation or rejection by the publisher where the advertising had previously been accepted and/or published, the advertising already run shall be billed and paid for at the rate provided for in the order. 4. Contracts for cover and special positions are non-cancellable. 5. Note: all prices are listed as NET. Advertising agencies should adjust for their 15% agency commission. The ELCIC and its institutions receive a 15% discount. (These discounts are not cumulative.) 6. An additional charge of 15% will be levied for display ads which are not camera-ready. 7. Regular advertisers are eligible for multiple times rates even if they use differently sized ads from issue to issue. 8. Rates are subject to change on 60 days notice. 5 Canada Lutheran 2015 Media Kit

6 CONTACT US Contacts Canada Lutheran Magazine Mail: Lombard Ave, Winnipeg, MB R3B 0W5 Phone: Toll Free: Fax: Website: elcic.ca/clweb Editorial Director: Trina Gallop Blank Editor: Kenn Ward Advertising Coordinator: Desireee Mendoza Circulation: Barb Wiebe Graphic Designer: Catherine Crivici Canada Lutheran 2015 Media Kit