Webinar Wealth. Webinar Template

Transcription

1 Webinar Wealth Webinar Template When creating your webinar, integrate these 25 steps and don t leave any out. This is a proven structure with the goal of your webinar participants getting great value and you having big success with webinar sales! Included in Webinar Wealth is: 1) This step- by- step webinar template page. 2) My webinar script using these 25 steps. Access the transcript by copying/pasting this URL into your browser window: 3) Recording of my webinar so you can see it in action! Access the recording by copying/pasting this URL into your browser window: Note: You ll have a much greater webinar experience and results using your own unique voice and style. Follow my system, but do it with your flare. That s what your audience wants and that s what will make this more natural, fun, and profitable! 1) Welcome Introduce yourself and the title of your webinar 2) Acknowledge them - - Address your target (or niche) audience so they feel they belong - - Build excitement and anticipation for what you re going to be teaching on the webinar - - Let them know that they can start having success with this now! 3) Convey your value - - Your experience - - Your results - - Why you are an expert

2 Note: This is not the time for you to be shy and modest about your experience, talents, skills, or your accomplishments. This sets the tone for the entire webinar for why people should listen to you and buy from you. 4) Share your vulnerable story - - This builds rapport and trust with your audience and helps them see that you ve been in the struggle and they can relate to you. - - Share how you overcame the struggle and the adversity and how you got to where you are today so they see possibility through your story. Your story is instrumental here, but keep it relatively short as people will be eager to move into the content of your webinar since you built up such great anticipation. Just give them the highlights of your story and keep it around 5 minutes. 5) The time saver The greatest asset we have is time. Help your audience see how much time they will be saving by following your advice rather then doing it on their own. 6) The vision - - Paint the picture of what it s like to experience the joy and success that you can lead them to. - - Portray the lifestyle that they could live. Even more than success, people desire a lifestyle that will give them freedom of time, choice, and being with family. - - Convey how much income (or the results they could get) within a certain timeframe. This makes it feel real to them. - - Let them know how simple it can be if they follow your advice. 7) You re in the right place - - Meet your audience where they are at. Help them see that this webinar is perfect for where they are now and where they would like to be. - - It s important that you make this universal within your niche audience. Cover the most common things they desire. - - Touch upon the struggles they might be experiencing and what they are ready for next. 8) What they will learn Give them an overview checklist of everything they will be learning on your webinar. This helps continue to build anticipation and gives them multiple reasons to stay until the end of the webinar. 9) Timeframe

3 - - Tell them how long the webinar will be. You don t ever want them wondering in the back of their minds when the webinar will end while you re teaching it. They will appreciate your up front honesty. - - I recommend keeping your webinars down to 60 minutes, but less than 60 minutes is ideal (55 minutes is the sweet spot). Beyond that, peoples attention span fades. - - Let them know that there will be Q&A at the end of the webinar. This is often times peoples favorite part and another reason to stay until the end. 10) End of webinar gift Give them a high- value gift at the end of the webinar. I give gifts valued at $997 and sometimes up to $1,997. You want as many people as possible to stay until the end of your webinar, and giving them a gift is a very compelling reason for them to stay. Remind them of the gift throughout the webinar, and at the end, give them a link where they can get it. 11) Seed the offer Let your audience know that an offer is coming. This builds trust early on. And if they want to work with you, it lets them know that there will be an opportunity for that and you will be telling them how. This creates eagerness and desire for your offer throughout the webinar. 12) Teach your content Give them really juicy content. Don t hold back. If all people did was attend your webinar and didn t buy anything, you want them to feel like they can take immediate action steps with your content right away and get results. When people feel like you gave them tremendous value, they will trust you and will naturally want to take the next steps with you. At the same time, it is important that you don t give away so much content that they have no need to work with you any further. The distinction is, give them enough content to get started, but if they want bigger, better, and faster results, they can buy what you are offering them on the webinar. Because people who lead webinars are usually givers (speaking as a natural giver myself), we have the tendency to over- give. But, this can be a disservice to your audience because they can get so overwhelmed with content that they do nothing with it. You want to give them just enough content to move forward, but then create the desire for them to continue working with you so they benefit from all your teachings. 13) Call them out

4 The people on your webinar are most likely stuck, frustrated, or living in fear around taking action to achieve results. This section is their wake- up call to remind them that if they keep doing what they ve been doing, they ll keep getting the same results. It s good to nudge them here in a loving way, even if it makes them a little uncomfortable. Your goal is to cultivate and ignite the desire for them to create change in their lives now. 14) The summit This is the peak of your webinar content where you create the most excitement about the possibilities that lie ahead for them. By now, they re already loving you and your content, but this is the tipping point where they feel like they can do this and they want to get started now! If there was any doubt about buying your offer, this is the final content that will help them breakthrough that doubt because their excitement is much bigger than their fear. Most of the time when people buy, they are making an emotional decision. You ve been building up their emotions and when you reach the summit of your content, they will be hungry for what is next (i.e. your offer). 15) Fulfill the promise Remember in step 10 when I had you seed the offer? Now, you will transition into the offer by telling them how they can move forward with you. You promised them at the beginning of the webinar that you would let know how they could, and now, you re fulfilling that promise. This is a great, natural progression to your offer that s in integrity with what you said you were going to do. 16) Make the offer - - Tell them the name of your program/training. - - Point out that they can try to make it on their own, or they can duplicate your success. - - Ask them how much it would be worth to them to have x, y, and z results and outcomes. - - Share success stories or testimonials of people, friends, or clients you have coached, mentored, or given advice to that achieved the results your webinar participants desire. - - List the steps that they will be taking in your program. These should be very outcome and results based. - - Bring them back to the emotions of what your program will do for them. 17) Unleash the bonuses People love bonuses! Give them amazing bonuses so much so that they may buy your training just for the bonuses! Be sure to tell them the dollar value of each bonus, add up the value, and then remind them that they will be getting it all for free when they purchase your program.

5 18) The fast action discount and limiter People don t like to make buying decisions. So, it s much more comfortable for them to say I ll think about it or I need some time. Translation: I m not buying what you re offering. People may actually believe that they re going to buy later, but unconsciously, they re choosing not to buy which is almost always the end result. To have financial success with your webinar, you need to give people a reason to buy right now! To do this, you have to create a limiter. There are 3 types of limiters you can give them: 1) Time: They only have X amount of time to get the significant discount and all the bonuses. After that, it s regular price and the bonuses won t be available. The timeframe should be very short. Personally, I give people 20 minutes and I use a countdown timer on the top of the sales page. Know that the longer people have to buy, the more likely they won t. I recommend shorter time frames like 15, 20 or 30 minutes, but other good time limiters are by the end of the webinar or at most, by the end of the day. Beyond that, you re giving people too much time, which is a disservice to them and you. 2) Quantity: It s only available to X number of people. The first X number of people are the ones who get access to the training. This option is particularly good if you are sending out a replay of the webinar. However, my 20- minute countdown timer also works well for replays if you still want to use a time limiter. 3) The bonus package: If they don t buy within X amount of time or are the first Y number of people to buy, they won t get the bonus package. I don t put a limiter on the bonus package because they have a time limit to get the discount and all the bonuses. Yet, the bonus package limiter serves as another option for you. Note: You can combine some or all of these to create greater urgency for them to buy now. Recommendation: Creating urgency may feel uncomfortable to you. However, if you want to actually sell on your webinar, you need to have limiters. If your goal is to give an amazing webinar and not sell anything, then great. But, not only does not creating urgency lead to little or no sales, the worst part is, people won t get to work with you and will never experience the impact of what you bring them. 19) The guarantee I recommend that you offer a 30- day full money back guarantee. Be that confident in your training. Most of all, it takes out all the risk for people who are thinking of buying. Make it easy for them to say yes. 20) Covering the investment

6 Show them how they can very realistically make their money back (or get the value back) from their investment in your program and beyond! You want them to see how positive their return on investment will be. This will give them an extra layer of comfort and confidence to invest in your training. 21) Review the offer People need to hear the offer again. Do a quick review of how much the training is, the bonuses, and the total value. 22) Direct them You HAVE to tell people where to go to buy your program. Be very clear. If it s a URL, make sure it s simple to remember and easy to spell. If it s simply a button that they have to click on the webinar screen they are watching, tell them exactly where the button is and what is says. Also, remind them of the limiter(s). 23) Gift Your webinar participants have been eagerly waiting for their gift. Describe the gift, tell them the dollar value of it, and then give them the link to get their gift. It s important that the link to their gift is located at the bottom of your training sales page. This way, to get the gift, they have to go to your sales page, which greatly increases the likelihood that they will review your sales page and buy your training. 24) Q&A Take peoples questions and give them advice right on the webinar. This interaction will create a deeper connection with you and your audience and will greatly personalize the experience for them. It will also further solidify you as the expert, and people will be even more compelled to buy your training. While you are answering questions, this will give people a window of time to buy your training before time expires. If people don t have questions for you on the webinar, it s a really good idea to have 4-5 most common questions prepared that you can answer. This way, you could just say, The most common questions I get are. These questions should be the kind of questions, concerns, and doubts that most people have. By answering them and providing solutions, you are overcoming peoples doubts and objections about buying your training. As you wrap up the Q&A session, let people know that the webinar is about to end and give them one last chance to buy your training. 25) Thank you

7 Thank them for being on the webinar. Tell them that you re excited to work with everyone who is getting started with your training and that you hope they become one of your big success stories!