A B O U T. Welcome to Roseredd Etc! I m Rochelle Sodipo Washington the multi-talented artist behind the the the brand.

Transcription

1 PRICING ONLY FOR AUGUST - DECEMBER 2018

2 A B O U T Welcome to Roseredd Etc! I m Rochelle Sodipo Washington the multi-talented artist behind the the the brand. I work with business owners who value creativity. I work with the people who are ready to express themselves in their business and personal life. You may read this and think, But I m not creative. I can only draw stick figures and I only sound good singing in the shower. That s not what creativity is about. It s about the desire to express yourself. Everyone is creative, but question is... are you ready? I help business owners tell their stories in a BIG WAY! I use creating visual identities, web sites, brand collateral, and digital + print marketing materials as my tools to help your brand shine! It doesn't stop there. I help you brand your physical products and services as well. Everything from product labels to videos and workbooks can all be branded so that you present a cohesive and well planned brand identity to your ideal clients.

3 T H E M A G I C I S I N T H E P R O C E S S One of the most important steps to creating a impactful brand is going through "the process". The Roseredd Etc. process ensures that you and I comb through every detail of your business to discover how to best communicate your brand messaging and visually interpret what makes your business the perfect fit for your clients.

4 THE ROSEREDD ETC. PROCESS Learn and Discover: We will begin by assessing your needs for a brand identity, web site, or collateral branding. We will discuss how you want to move forward and the changes you'd like to see to your existing visual identity. We will use a detailed design brief, and quick exercises to facilitate this process. Together we will create a skeletal outline of your vision. The Goal: Alignment and Clarity Research and Development: During this phase, we add muscles, tendons, and vital organs to that skeletal outline from the previous stage. I begin to research your industry standards, develop your brand messaging and craft your new brand identity, web site or collateral branding. The Goal: Develop and Create Design and Refine: Now we have created a whole new body! This is the stage where you can clearly see the product of our hard work. You will have the opportunity to provide feedback and we will tweak and fine tune until that new body is a chiseled, well sculpted, fine work of art. The Goal: Refine and Perfect Deliver and Implement: This is the easy part. This is where you get your shiny new brand identity, web site or collateral branding complete with all applicable files. You will also receive a tutorial and support documents to help your implementation process feel like a nice drive on Sunday morning. The Goal: Brag, Boast, and Beam

5 B R A N D I D E N T I T Y - R O S E S T A N D A R D : $ Your Brand Identity is the first thing that your ideal and potential clients encounter from your business. It tells people how to feel and what to expect from your business. It also assists in communicating your brand messaging. Roseredd Etc. helps you refine, define, and identify exactly what that should be.

6 BRAND IDENTITY PROCESS Vibe Board: We know that visual identities are meant to convey and elicit emotion. After you share your inspiration images on your top secret Pinterest board, I will create a vibe board that includes type/font, colors, textures, and patterns that represent your brand's distinct style. *This service includes 2 rounds of edits. Logo Mock-ups: Once you approve your vibe board, we will synthesize that into 2-3 logo mock-ups. Each mock-up will will be unique and feature designs that fit your brand's style. Additional mock-ups will be assessed a $75 fee. Style Guide: When you have selected a logo, you will receive a style guide. The guide will include your logo, alternate logo, and sub-mark. It will also include custom designed patterns, hand selected typography, and custom color palette. Brand Guidelines: This is a booklet that details how to use your brand. It is your brand's most important text because it teaches you and your team how to maintain the integrity of your visual identity. Brand Collateral: Social media banners for 2 (two) platforms, 2 (two) backgrounds for social media graphics and a digital business card with a.pdf formatted for any printer of your choice. Custom Patterns: Custom designed patterns to accompany the brand aesthetic. Final Files: Final files include the native files of your logo, alternate logo, and sub-mark. You will also receive the process. vibe board, brand guidelines and style guide from brand identity

7 B R A N D I D E N T I T Y - A D O Z E N R O S E S : $ Your Brand Identity is the first thing that your ideal and potential clients encounter from your business. It tells people how to feel and what to expect from your business. It also assists in communicating your brand messaging. Roseredd Etc. helps you refine, define, and identify exactly what that should be.

8 Vibe Board: We know that visual identities are meant to convey and elicit emotion. After you share BRAND IDENTITY PROCESS top secret Pinterest board, I will create a vibe board that includes type/font, colors, textures, and patterns that represent your brand's your inspiration images on your distinct style. *This service includes 2 rounds of edits. Logo Mock-ups: Once you approve your vibe board, we will synthesize that into 2-3 logo mock-ups. Each mock-up will will be unique and feature designs that fit your brand's style. Additional mock-ups will be assessed a $75 fee. Style Guide: When you have selected a logo, you will receive a style guide. The guide will include your logo, alternate logo, and sub-mark. It will also include custom designed patterns, hand selected typography, and custom color palette. Brand Guidelines: This is a booklet that details how to use your brand. It is your brand's most important text because it teaches you and your team how to maintain the integrity of your visual identity. Branding and Marketing Collateral: Social media banners for 3 (three) platforms, 4 (four) backgrounds for social media graphics and business cards printed and delivered to your home. Up to `10 page ebook, media kit, speaker's kit, or brochure. 3 (three) marketing campaign graphics. Custom Patterns: Custom designed patterns to accompany the brand aesthetic. Instructional Video: 1.5 hour tutorial on using the brand elements in your deliverable. Final Files: Final files include the native files of your logo, alternate logo, and sub-mark. You will also receive the process. vibe board, brand guidelines and style guide from brand identity

9 B R A N D I D E N T I T Y - R O S E G O L D : $ 1 2, Your Brand Identity is the first thing that your ideal and potential clients encounter from your business. It tells people how to feel and what to expect from your business. It also assists in communicating your brand messaging. Roseredd Etc. helps you refine, define, and identify exactly what that should be.

10 Vibe Board: We know that visual identities are meant to convey and elicit emotion. After you share your BRAND IDENTITY PROCESS inspiration images on your top secret Pinterest board, I will create a vibe board that includes type/font, colors, textures, and patterns that represent your brand's distinct style. *This service includes 2 rounds of edits. Logo Mock-ups: Once you approve your vibe board, we will synthesize that into 2-3 logo mock-ups. Each mock-up will will be unique and feature designs that fit your brand's style. Additional mock-ups will be assessed a $75 fee. Style Guide: When you have selected a logo, you will receive a style guide. The guide will include your logo, alternate logo, and sub-mark. It will also include custom designed patterns, hand selected typography, and custom color palette. Brand Guidelines: This is a booklet that details how to use your brand. It is your brand's most important text because it teaches you and your team how to maintain the integrity of your visual identity. Branding and Marketing Collateral: Social media banners for 3 (three) platforms, 4 (four) backgrounds for social media graphics and business cards printed and delivered to your home. Up to `10 page ebook, media kit, speaker's kit, or brochure. 3 (three) marketing campaign graphics. Custom Patterns: Custom designed patterns to accompany the brand aesthetic. Instructional Video: 1.5 hour tutorial on using the brand elements in your deliverable. Final Files: Final files include the native files of your logo, alternate logo, and sub-mark. You will also receive the vibe board, brand guidelines and style guide from brand identity process. Website Design: Up to 5 page website built on the platform of your choice. This is a base price as anything over 5 pages requires additional services. Custom coding, and developing will also require a pricing adjustment.

11 ADDITIONAL SERVICES Business card design and print (250 count) - $250 Includes front and back design. Printed on standard weight card stock. Additional customization offered at an additional price. Options for upgrade: Heavy cardstock, letterpress, raised spot ink, colored foil, shapes, and colored edges. Media Kit - $547 Includes 6 to 8 pages. Show those interested in your brand what you do, what your stats are for social media and web, advertising rates, include FAQs and great images of you and your product. You will receive a PDF document for web and one for print should you need it. One Sheet - $247 Includes 1 page. Include all the info from a media kit in a condensed and concise version. Digital Graphics - $97ea Graphics for social media or promotion. Marketing materials (Digital and Print) - Ask for a quote Great marketing materials assist in communicating the value of your products and services. So, whether you need social media banners, digital flyers, or brochures. We can deliver well designed, on brand collateral that connects with your audience. T-Shirt Designs - $97ea (5 Design Minimum) Custom Illustration - $150 (Base price) Apparel design - Ask for a quote Developing a scarf, sock, or hat line? You're going to need great design for that. Let's brainstorm and see how we can create some eye catching and powerful design to help you move those clothes!

12 DESIGN RETAINER There are three retainer options: 1. $ designs per month 2. $ designs per month 3. $ designers per month Important details to note: *The retainer is broken into quarters or three month increments. *Your second quarter of retainer will be discounted by $100/mo. *You will have a bank of brand/marketing collateral options to choose from. These items include but, are not limited to: social media graphics, print ads, FB or IG ads, PDFs up to 5 pages, business card design, hang tags, letter head, holiday/birthday/thank you cards. *You may break your retainer up into two monthly payments spaced 14 days apart (autodeduction). *You may elect to add a monthly emergency to either the $750 or $950 plans, for $100. This ensures that you are able to have one rush job per month.

13 WEB DESIGN SERVICES WEBSITE DESIGN $2,697 With this package you ll walk away with a custom-fitted, flattering and fully-customized WordPress or Square Space website that infuses your existing branding, into a strategically designed website, that will attract your ideal clients, and reach your business goals. *Gorgeous 6 Page Custom WordPress or Square Space Website *Your current branding integrated into website *Responsive Design *Blog Page *Newsletter Opt-In Forms for Lead Generation *10 Days Post Launch Support *Website Video Training WEBSITE DESIGN $1,697 With this package you ll walk away with a custom-fitted, flattering and fully-customized 1 page design with 6 sections WordPress or Square Space website that infuses your existing branding, into a strategically designed website, that will attract your ideal clients, and reach your business goals. *Gorgeous 1 Page Custom WordPress or Square Space Website with 6 sections *Your current branding integrated into website *Responsive Design *Blog Page *Newsletter Opt-In Forms for Lead Generation *10 Days Post Launch Support *Website Video Training

14 B R A N D S T R A T E G Y V I P D A Y - $ F O R T H R E E H O U R S Solid strategy with actionable tasks that allow you to organize and plan your products and services.

15 BRAND STRATEGY STEP ONE: 180 minute strategy session I learn about your business, goals, and what you perceive as your impediments that prevent you from reaching your goals. Once I have a firm grasp on what you are attempting to accomplish, I assess your needs and provide recommendations on moving forward. Goal for this step: Action. You are partnering with me because you are ready to create a plan that will yield results. Scheduling your first strategy session will be the first important action you take. STEP TWO: Cartography - Creating Your Road Map During our first strategy session, we will map out those actionable tasks we discussed earlier. We will plan out your business first calendar year by quarter. Together, we will outline product/service creation as well as financial goals for each quarter. Finally, we will break tasks down by month in order to make sure that you are steadily working towards your goals to prevent overwhelm. Goal for this step: Clarity. I want you to become clear on what you want and how you plan to achieve it. STEP THREE: Ideal Client Persona In order for you to know HOW to sell, you need to understand WHO you re selling to. We will assist you in creating your ideal client persona. Once we know who they are, where they shop, what they buy, what social media platforms they frequent, and most importantly what their pain points are, we can truly understand how to sell them your products and services. Goal for this step: Connection. Connecting to who your ideal client is will make the job of selling to them extremely easy.

16 STEP FOUR: Product/Service Build Out Our third session will be dedicated to product/service creation. Together, we ll create a product/service task list that will assist you in not only creating a product or service that your ideal client will find value in - but, one that is supported by the correct systems so that your product/service launch is seamless...and lucrative. We will cover everything from capture to ad placement. Goal for this step: Focus. Becoming laser focused on creating a useful and attractive product or service will enable you to create a high quality product/service that you have no trouble standing by. STEP FIVE: Implementation Our fourth session will be solely dedicated to creating your launch blueprint. We will detail every step required for launching your product/service. We will discuss how to move potential clients into your sales funnel. We will discuss how to create content that attracts and retains the potential client's attention. We will also cover how to get the SALE. Goal for this step: Confidence. Confidence comes from being prepared. We will partner with you to create the steps necessary for you to have a successful launch. Extras: 72 Hours after each call, you will receive a summary as well as action items to complete to ensure your project launches successfully. Homework, assignments, resources that will either aid you in decision making or simplify tasks related to your launch.

17 ROCHELLE WASHINGTON