Delivering customer-focused applications through Dynamics 365

Transcription

1 Delivering customer-focused applications through Dynamics 365

2 The client is at the heart of our strategy and we use Microsoft tools, especially Microsoft Dynamics 365, to help us implement this strategy in order to be competitive and get to the number one spot in the market. Laurent Salama, Operations Manager Unifying business operations with Microsoft Dynamics 365 A leading temporary employment agency headquartered in France specializes in recruiting high-quality job applicants. However, the company faced a significant problem: The business applications they used to support the all-important recruitment process were not working well together. In addition, the company s customer relationship management system and other tools were archaic, making it increasingly difficult to respond to customer demands as quickly as the competition. For help, the temporary employment agency turned to Masao, a Microsoft partner based in France. Masao recognized the challenges the client was facing and set out to streamline and unify their business applications using Microsoft Dynamics 365. By developing proprietary modules on top of Dynamics 365 and deploying the full range of Microsoft products, Masao was able to automate many of client s tasks and analyze results to create greater overall efficiency. The temporary employment agency is now able to process and manage more users and grow their business without being held back by their IT infrastructure. We integrated multiple modules for their business, such as proprietary modules that we developed as well as Office 365 to manage resumes. We really used the whole range of Microsoft products appropriate for their business.

3 Implemented CRM solutions for more than 250 clients A technical, business, and human approach to consulting Since their inception in 2006, Masao has sought to differentiate themselves in three ways. First, they position themselves as experts in customer relationship management. Over the years, they have implemented CRM solutions for more than 250 clients, building credibility in the marketplace. Second, Masao proudly proclaims themselves as Microsoft specialists. They are Microsoft Gold Partners, and they let prospective clients know about their experienced team of Microsoft-certified experts, who can develop and implement customized CRM solution based on Dynamics 365. The company s third differentiator is their personal touch. As a relatively small company of 60 employees, Masao focuses on providing high-quality, customized service to clients that are usually located nearby. Word of mouth is critical, and Masao goes out of their way to earn the trust of the local companies with which they work. Partner to partner insights: Become a subject matter expert Develop and implement a customized Microsoft solution Focus on providing high-quality service to customers We don t talk about projects with clients we talk about customer-focused applications to maximize time and efficiency. It s really a digital transformation, and Microsoft helps us by offering a unified, scalable solution.

4 Deepening relationship with Microsoft key to success Upon meeting the Microsoft France team, Masao knew that they made a wise decision to focus their business on Microsoft technologies. Masao now builds its internal teams in line with Microsoft s various business areas, such as marketing, management, and business intelligence. When clients have a specific need in one of those areas, Masao assigns the appropriate team and builds solutions based on the Dynamics 365 platform, while seamlessly integrating additional platforms like Azure, Power BI, or Office 365. Microsoft answered all our questions and addressed all our issues, and overall offered solutions we needed for hosting on Azure, so we selected Azure and invested in its future. Eric Soldati, Owner The key for Masao, according to owner Eric Soldati, is that all these tools are compatible with Microsoft Azure. "Azure gives us the flexibility to provide different services to different clients." Now with Azure and Dynamics 365, Masao is equipped to deliver a comprehensive vision of each client s information services and workflows. We were reassured by the Microsoft team s professionalism and advice, as well as its CEO s commitment to investing in enterprise solutions. That helped us move forward and develop a deeper partnership with Microsoft. Eric Soldati, Owner

5 Cloud opportunities are increasing Over the past decade, Masao has become a highly successful consulting company with a strong and growing reputation. One of the keys to the company s future success is Microsoft AppSource, which has enabled the company to offer its products and services online to a global audience of potential customers customers the company didn't have the capacity to serve before. Masao AppSource benefits: Reach new markets Streamline offers and provide updated versions Increase market share Grow customer base Using Microsoft AppSource has resulted in steady growth for Masao, both in market share and in the number of customers the company can serve. In addition, Masao expects to continue specializing in CRM solutions based on Dynamics 365. Owner Eric Soldati says he expects the upcoming professional versions of various Microsoft products to be revolutionary which will enable Masao to continue earning the trust of its customers. Check out Masao on Microsoft AppSource AppSource was instrumental in disseminating Masao solutions to markets we didn t have the capacity to serve before. We are also able to streamline our offers and offer updated versions to other clients. Therefore, it enabled us to increase our market share as well as our number of clients. Learn more about Masao